Key Activities

Key activities are the most important tasks a company must perform to be successful. These activities encompass everything from production and distribution to marketing and customer service. Clearly identifying and optimizing these key activities is essential for a company’s successful digital transformation and business model innovation.

Benefits for SMEs:

• Clarity on core business processes:
  By identifying key activities, SMEs gain a clear understanding of the critical business processes that drive their value creation.
• Improving efficiency and effectiveness:
  Targeted optimization of key activities leads to a significant increase in efficiency and effectiveness, which has a positive impact on overall operations.
• Optimization of operational processes:
  By focusing on key activities, SMEs can optimize their operational workflows and thereby strengthen their competitiveness.
• Increasing value creation:
  The consistent optimization of key activities leads to increased value creation, which directly impacts business success.

Types of key activities:

• Production:
  The manufacture and fabrication of products is one of the central key activities in many companies. Efficient production is crucial for cost-efficiency and product quality.
• Marketing:
  The marketing and advertising of products and services is another vital key activity that significantly influences a company’s success. Effective marketing increases brand awareness and strengthens market position.
• Sales and Distribution: The sale and distribution of products are critical key activities that ensure products reach customers efficiently and on time.
• Customer Service:
  Supporting and caring for customers is an important key activity that contributes to increasing customer satisfaction and loyalty.

Common Challenges:

• Process Optimization:
  Constant improvement and efficiency gains in key activities are necessary to remain competitive. Innovation workshops offer valuable strategies for process optimization.
• Resource Allocation:
  Assigning the right resources to the most important key activities often presents a challenge. Effective resource planning is crucial to maximize process efficiency.
• Quality Management:
  Ensuring high quality standards across all key activities is essential to guarantee customer satisfaction and consolidate market position.