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Glossary: Technical Terms for Innovation and Growth

HomeGlossary: Technical Terms for Innovation and...

TL;DR: Our glossary explains the most important terms regarding business model innovation, digital transformation, marketing, and corporate strategy. Over 100 technical terms – explained in a practical way for decision-makers, founders, and innovation managers.

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A B C D E F G I J K L M N O P R S T U V W Z

Terms by Topic

Business Model & Strategy (10)

Geschäftsmodell-Innovation Business Model Canvas Business Model Navigator Blue Ocean Strategy Lean Startup Lean Canvas Plattform-Geschäftsmodell Subscription-Modell (Abo-Geschäftsmodell)Skalierung (Scaling)Wertschöpfungskette (Value Chain)

Innovation & Methods (4)

Innovationsmanagement Design Thinking Open Innovation Jobs-to-be-Done (JTBD)

Digital Transformation (1)

Digitale Transformation

Agile & Organization (4)

Agile Agile Methoden OKR (Objectives and Key Results)Change Management

Marketing & Sales (19)

B2B Marketing Content Marketing Content-Strategie Performance Marketing SEO (Suchmaschinenoptimierung)Local SEO LLMO (Large Language Model Optimization)Thought Leadership Viral Marketing Growth Hacking Marketing Automation Lead Generation Conversion Rate A/B Testing Sales Funnel (Verkaufstrichter)Positionierung Brand Building Personal Branding Buyer Persona

Customer Success & Retention (12)

Customer Success Customer Journey Customer Experience (CX)Touchpoint User Experience (UX)NPS (Net Promoter Score)CLV (Customer Lifetime Value)CAC (Customer Acquisition Cost)Churn Rate Retention (Kundenbindung)Upselling Cross-Selling

Sales Models & Channels (2)

D2C (Direct-to-Consumer)Omnichannel

Sustainability & Purpose (1)

Nachhaltiges Geschäftsmodell

All Terms A–Z

A

B

Blue Ocean Strategy

Business Model Canvas

Business Model Navigator

C

CAC (Customer Acquisition Cost)

Change Management

CLV (Customer Lifetime Value)

Content Marketing

Content-Strategie

Conversion Rate

Customer Experience (CX)

Customer Journey

Customer Success

D

D2C (Direct-to-Consumer)

Datengetriebene Geschäftsmodelle

Design Thinking

Digitale Geschäftsmodelle

Digitale Transformation

Digitaler Reifegrad (Digital Maturity)

Digitales Marketing für KMU

Digitalisierung

Disruptive Innovation

E

E-E-A-T (Experience, Expertise, Authority, Trust)

Erlösmodell (Revenue Model)

F

Freemium-Modell

G

Generative Engine Optimization (GEO)

Geschäftsmodell-Innovation

Geschäftsmodell-Muster (Business Model Patterns)

Geschäftsmodell-Transformation

Go-to-Market Strategie

I

Ideenmanagement

Innovations-Coaching

Innovationsberatung

Innovationsförderung

Innovationskultur

Innovationsmanagement

Innovationsprozess

Innovationsstrategie

Innovationsworkshop

J

Jobs-to-be-Done (JTBD)

K

KI-gestützte Geschäftsmodelle

KI-Strategie für Unternehmen

KMU-Digitalisierung

KPI (Key Performance Indicator)

Kreislaufwirtschaft (Circular Economy)

L

Lead Generation

LLMO (Large Language Model Optimization)

M

Markenpositionierung

Marketing Automation

Mittelstand Innovation

MVP (Minimum Viable Product)

N

Nachhaltiges Geschäftsmodell

NPS (Net Promoter Score)

O

OKR (Objectives and Key Results)

OKR (Objectives and Key Results)

Open Innovation

P

Performance Marketing

Personal Branding

Plattform-Geschäftsmodell

Plattformökonomie

Pricing-Strategie

Product-Market Fit

R

Retention (Kundenbindung)

S

Sales Funnel (Verkaufstrichter)

SEO (Suchmaschinenoptimierung)

Servitization (As-a-Service-Modelle)

Skalierung (Scaling)

Subscription Economy

Subscription-Modell (Abo-Geschäftsmodell)

T

Thought Leadership

U

Unternehmensnachfolge

User Experience (UX)

USP (Unique Selling Proposition)

V

Value Proposition

Venture Building

Viral Marketing

W

Wertschöpfungskette (Value Chain)

Wettbewerbsanalyse

Z

Zielgruppenanalyse

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