Der Botaniker #LassDichNichtPflanzen

Company Profile:

Der Botaniker is a Viennese company specializing in the greening of commercial spaces, offices, and restaurants. The focus is on creating wellness oases through innovative greening concepts that are both aesthetically appealing and functional.

Project Description:

Following an initial business coaching session at WKO Vienna, we developed a comprehensive business concept for Der Botaniker, building upon their existing online shop and initial branding ideas. The goal was to create an elegant and professional brand identity that reflected the company’s unique offering. We developed the brand strategy, visual identity, and a content marketing concept centered around the hashtag campaign #DontGetPlanted — a witty play on words positioning Der Botaniker as the solution to sterile, uninspiring work environments.

Results:

The branding and campaign work helped Der Botaniker establish a distinctive market presence. The #DontGetPlanted campaign generated engagement on social media and helped attract new B2B clients seeking to transform their workspaces with living greenery solutions.