Company Profile:
Gugumuck is a traditional Viennese company specializing in the production and marketing of snails. The history of Viennese snails spans many decades, and Gugumuck has made it its mission to bring this delicacy back to the forefront of Austrian cuisine.
Project Description:
For the traditional company Gugumuck, we created a promotional video that tells the fascinating story of Viennese snails. The central thread of the video was the theme of “time,” which we used to highlight the long tradition and heritage of snail cultivation in Vienna, while also connecting it to modern culinary trends. The video was designed to appeal to both domestic and international audiences, positioning Gugumuck’s unique products as a premium delicacy.
Results:
The promotional video successfully communicated Gugumuck’s brand story and generated significant interest in their products. It was used across digital channels and at events, helping to raise awareness of Viennese snails as a culinary heritage product and driving traffic to their online shop.
