{"id":25140,"date":"2026-02-21T01:42:33","date_gmt":"2026-02-20T23:42:33","guid":{"rendered":"https:\/\/pointofnew.at\/glossary-technical-terms-for-innovation-growth\/"},"modified":"2026-03-06T13:14:58","modified_gmt":"2026-03-06T11:14:58","slug":"glossary","status":"publish","type":"page","link":"https:\/\/pointofnew.at\/en\/glossary\/","title":{"rendered":"Glossary: Specialized Terms on Innovation and Growth"},"content":{"rendered":"
\nDas Wichtigste in K\u00fcrze:<\/strong> Our glossary explains the most important terms related to business model innovation<\/a>, digital transformation, marketing, and corporate strategy. Over 100 technical terms\u2014explained practically for decision-makers, founders, and innovation managers.\n<\/div>\n

Quick Navigation A\u2013Z<\/h2>\n
A<\/a>B<\/a>C<\/a>D<\/a>E<\/a>F<\/a>G<\/a>I<\/a>J<\/a>K<\/a>L<\/a>M<\/a>N<\/a>O<\/a>P<\/a>R<\/a>S<\/a>T<\/a>U<\/a>V<\/a>W<\/a>Z<\/a><\/div>\n

Terms by Topic<\/h2>\n

Business Model & Strategy (10)<\/span><\/h3>\n
Business Model Innovation<\/a> \u00b7 Business Model Canvas<\/a> \u00b7 Business Model Navigator<\/a> \u00b7 Blue Ocean Strategy<\/a> \u00b7 Lean Startup<\/a> \u00b7 Lean Canvas<\/a> \u00b7 Platform Business Model<\/a> \u00b7 Subscription Model<\/a> \u00b7 Scaling<\/a> \u00b7 Value Chain<\/a><\/div>\n

Innovation & Methods (4)<\/span><\/h3>\n
Innovation Management<\/a> \u00b7 Design Thinking<\/a> \u00b7 Open Innovation<\/a> \u00b7 Jobs-to-be-Done (JTBD)<\/a><\/div>\n

Digital Transformation<\/a> (1)<\/span><\/h3>\n
Digital Transformation<\/a><\/div>\n

Agile<\/a> & Organization (4)<\/span><\/h3>\n

Marketing & Sales (19)<\/span><\/h3>\n
B2B Marketing<\/a> \u00b7 Content Marketing<\/a> \u00b7 Content Strategy<\/a> \u00b7 Performance Marketing<\/a> \u00b7 SEO (Search Engine Optimization)<\/a> \u00b7 Local SEO<\/a>LLMO (Large Language Model Optimization)<\/a> \u00b7 Thought Leadership<\/a> \u00b7 Viral Marketing<\/a> \u00b7 Growth Hacking<\/a> \u00b7 Marketing Automation<\/a> \u00b7 Lead Generation<\/a> \u00b7 Conversion Rate<\/a> \u00b7 A\/B Testing<\/a> \u00b7 Sales Funnel<\/a> \u00b7 Positioning<\/a> \u00b7 Brand Building<\/a> \u00b7 Personal Branding<\/a> \u00b7 Buyer Persona<\/a><\/div>\n

Customer Success & Retention (12)<\/span><\/h3>\n
Customer Success<\/a> \u00b7 Customer Journey<\/a> \u00b7 Customer Experience (CX)<\/a> \u00b7 Touchpoint<\/a> \u00b7 User Experience (UX)<\/a> \u00b7 NPS (Net Promoter Score)<\/a> \u00b7 CLV (Customer Lifetime Value)<\/a> \u00b7 CAC (Customer Acquisition Cost)<\/a> \u00b7 Churn Rate<\/a> \u00b7 Retention<\/a> \u00b7 Upselling<\/a> \u00b7 Cross-Selling<\/a><\/div>\n

Sales Models & Channels (2)<\/span><\/h3>\n
D2C (Direct-to-Consumer)<\/a> \u00b7 Omnichannel<\/a><\/div>\n

Sustainability & Purpose (1)<\/span><\/h3>\n
Sustainable Business Model<\/a><\/div>\n

All Terms from A\u2013Z<\/h2>\n

A<\/p>\n

A\/B Testing<\/a><\/p>\n

Agile<\/a><\/p>\n

Agile Methods<\/a><\/p>\n

B<\/p>\n

B2B Marketing<\/a><\/p>\n

Blue Ocean Strategy<\/a><\/p>\n

Brand Building<\/a><\/p>\n

Business Model Canvas<\/a><\/p>\n

Business Model Navigator<\/a><\/p>\n

Buyer Persona<\/a><\/p>\n

C<\/p>\n

CAC (Customer Acquisition Cost)<\/a><\/p>\n

Change management<\/a><\/p>\n

Churn Rate<\/a><\/p>\n

CLV (Customer Lifetime Value)<\/a><\/p>\n

Content Marketing<\/a><\/p>\n

Content Strategy<\/a><\/p>\n

Conversion Rate<\/a><\/p>\n

Cross-Selling<\/a><\/p>\n

Customer Experience (CX)<\/a><\/p>\n

Customer Journey<\/a><\/p>\n

Customer Success<\/a><\/p>\n

D<\/p>\n

D2C (Direct-to-Consumer)<\/a><\/p>\n

Data-Driven Business Models<\/a><\/p>\n

Design Thinking<\/a><\/p>\n

Digital Business Models<\/a><\/p>\n

Digital Transformation<\/a><\/p>\n

Digital Maturity<\/a><\/p>\n

Digital Marketing for SMEs<\/a><\/p>\n

Digitization<\/a><\/p>\n

Disruptive Innovation<\/a><\/p>\n

E<\/p>\n

E-E-A-T (Experience, Expertise, Authority, Trust)<\/a><\/p>\n

Revenue Model<\/a><\/p>\n

F<\/p>\n

Freemium Model<\/a><\/p>\n

G<\/p>\n

Generative Engine Optimization (GEO)<\/a><\/p>\n

Business Model Innovation<\/a><\/p>\n

Business Model Patterns<\/a><\/p>\n

Business Model Transformation<\/a><\/p>\n

Go-to-Market Strategy<\/a><\/p>\n

Growth Hacking<\/a><\/p>\n

I<\/p>\n

Idea Management<\/a><\/p>\n

Industry 4.0<\/a><\/p>\n

Innovation Coaching<\/a><\/p>\n

Innovation Consulting<\/a><\/p>\n

Innovation Funding<\/a><\/p>\n

Innovation Culture<\/a><\/p>\n

Innovation Management<\/a><\/p>\n

Innovation Process<\/a><\/p>\n

Innovation Strategy<\/a><\/p>\n

Innovation Workshop<\/a><\/p>\n

J<\/p>\n

Jobs-to-be-Done (JTBD)<\/a><\/p>\n

K<\/p>\n

AI-Powered Business Models<\/a><\/p>\n

AI Strategy for Companies<\/a><\/p>\n

SME Digitization<\/a><\/p>\n

KPI (Key Performance Indicator)<\/a><\/p>\n

Circular Economy<\/a><\/p>\n

L<\/p>\n

Lead Generation<\/a><\/p>\n

Lean Canvas<\/a><\/p>\n

Lean Startup<\/a><\/p>\n

LLMO (Large Language Model Optimization)<\/a><\/p>\n

Local SEO<\/a><\/p>\n

M<\/p>\n

Brand Positioning<\/a><\/p>\n

Marketing Automation<\/a><\/p>\n

Mittelstand Innovation<\/a><\/p>\n

MVP (Minimum Viable Product)<\/a><\/p>\n

N<\/p>\n

Sustainable Business Model<\/a><\/p>\n

NPS (Net Promoter Score)<\/a><\/p>\n

O<\/p>\n

OKR (Objectives and Key Results)<\/a><\/p>\n

Omnichannel<\/a><\/p>\n

Open Innovation<\/a><\/p>\n

P<\/p>\n

Performance Marketing<\/a><\/p>\n

Personal Branding<\/a><\/p>\n

Pitch Deck<\/a><\/p>\n

Pivot<\/a><\/p>\n

Platform Business Model<\/a><\/p>\n

Platform Economy<\/a><\/p>\n

Positioning<\/a><\/p>\n

Pricing Strategy<\/a><\/p>\n

Product-Market Fit<\/a><\/p>\n

Prototyping<\/a><\/p>\n

R<\/p>\n

Retention<\/a><\/p>\n

S<\/p>\n

Sales Funnel<\/a><\/p>\n

Scrum<\/a><\/p>\n

SEO (Search Engine Optimization)<\/a><\/p>\n

Servitization (As-a-Service Models)<\/a><\/p>\n

Scaling<\/a><\/p>\n

Startup<\/a><\/p>\n

Subscription Economy<\/a><\/p>\n

Subscription Model<\/a><\/p>\n

SWOT Analysis<\/a><\/p>\n

T<\/p>\n

Thought Leadership<\/a><\/p>\n

Touchpoint<\/a><\/p>\n

U<\/p>\n

Business Succession<\/a><\/p>\n

Upselling<\/a><\/p>\n

User Experience (UX)<\/a><\/p>\n

USP (Unique Selling Proposition)<\/a><\/p>\n

V<\/p>\n

Value Proposition<\/a><\/p>\n

Venture Building<\/a><\/p>\n

Viral Marketing<\/a><\/p>\n

W<\/p>\n

Value Chain<\/a><\/p>\n

Competitive Analysis<\/a><\/p>\n

Z<\/p>\n

Target Audience Analysis<\/a><\/p>\n

\n

Do you have questions about a term?<\/h3>\n

We don’t just explain the theory\u2014we put innovation into practice. As an innovation consultancy<\/a> in Vienna, we support you from strategy to implementation. <\/p>\n

\u2192 Schedule an initial consultation now<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Glossary with 100+ key terms on innovation, business model development and digital transformation. Explained practically for decision-makers, founders and innovation managers.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25140","page","type-page","status-publish","hentry"],"featured_image_src":null,"_links":{"self":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/comments?post=25140"}],"version-history":[{"count":15,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25140\/revisions"}],"predecessor-version":[{"id":27380,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25140\/revisions\/27380"}],"wp:attachment":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media?parent=25140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}