{"id":25624,"date":"2026-03-03T22:27:30","date_gmt":"2026-03-03T20:27:30","guid":{"rendered":"https:\/\/pointofnew.at\/glossary\/business-model-canvas\/"},"modified":"2026-03-06T15:43:15","modified_gmt":"2026-03-06T13:43:15","slug":"business-model-canvas","status":"publish","type":"page","link":"https:\/\/pointofnew.at\/en\/glossary\/business-model-canvas\/","title":{"rendered":"Business Model Canvas"},"content":{"rendered":"<div style=\"background:#f0f1f3;border-radius:12px;padding:1.5rem 2rem;margin-bottom:2rem;\">\n<strong>Key takeaways:<\/strong> Key takeaways: The Business Model Canvas is a strategic management tool for visualizing and developing business models. It divides every business model into nine building blocks \u2013 from\u2026\n<\/div>\n<div class=\"glossary-toc\" style=\"background:#f9f9f9;border:1px solid #e2e2e2;padding:20px 24px;margin-bottom:32px;border-radius:8px;\">\n<p><strong>Table of Contents<\/strong><\/p>\n<ul>\n<li><a href=\"#definition\">Definition<\/a><\/li>\n<li><a href=\"#die-9-bausteine\">The 9 Building Blocks of the Business Model Canvas<\/a><\/li>\n<li><a href=\"#anwendung\">Practical Application<\/a><\/li>\n<li><a href=\"#vorteile-kmu\">Benefits for SMEs<\/a><\/li>\n<li><a href=\"#bmc-vs-lean\">Business Model Canvas vs. Lean Canvas<\/a><\/li>\n<li><a href=\"#so-starten-sie\">How to Use the Business Model Canvas<\/a><\/li>\n<li><a href=\"#haeufige-fragen\">Frequently Asked Questions (FAQ)<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"definition\">Definition<\/h2>\n<p>The <strong>Business Model Canvas<\/strong> (BMC) is a framework developed by Alexander Osterwalder for the structured representation of a business model on a single page. It enables teams to capture all essential aspects of a company \u2013 from <a href=\"https:\/\/pointofnew.at\/en\/glossary\/value-proposition\/\" style=\"color:#1a5276;text-decoration:none;\">value creation<\/a> to cost structure \u2013 at a glance and systematically develop them further. <\/p>\n<h2 id=\"die-9-bausteine\">The 9 Building Blocks of the Business Model Canvas<\/h2>\n<p>The Canvas divides every business model into nine central fields:<\/p>\n<ol>\n<li><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/value-proposition\/\" style=\"color:#1a5276;text-decoration:none;\">Value Propositions<\/a><\/strong> \u2013 What unique benefits do you offer your customers?<\/li>\n<li><strong>Customer Segments<\/strong> \u2013 For whom do you create value? Which <a href=\"https:\/\/pointofnew.at\/en\/glossary\/target-audience-analysis\/\" style=\"color:#1a5276;text-decoration:none;\">target groups<\/a> do you serve? <\/li>\n<li><strong>Channels<\/strong> \u2013 How do you reach your customers? Which touchpoints do you use? <\/li>\n<li><strong>Customer Relationships<\/strong> \u2013 What kind of relationship does each customer segment expect?<\/li>\n<li><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/revenue-model\/\" style=\"color:#1a5276;text-decoration:none;\">Revenue Streams<\/a><\/strong> \u2013 What do your customers pay for? Which <a href=\"https:\/\/pointofnew.at\/en\/glossary\/pricing-strategy\/\" style=\"color:#1a5276;text-decoration:none;\">pricing model<\/a> do you use? <\/li>\n<li><strong>Key Resources<\/strong> \u2013 Which assets are indispensable for your business model?<\/li>\n<li><strong>Key Activities<\/strong> \u2013 Which processes are critical for success?<\/li>\n<li><strong>Key Partnerships<\/strong> \u2013 Who are your most important partners and suppliers?<\/li>\n<li><strong>Cost Structure<\/strong> \u2013 What costs arise and what are the biggest cost drivers?<\/li>\n<\/ol>\n<h2 id=\"anwendung\">Practical Application<\/h2>\n<p>The Business Model Canvas is used in various contexts:<\/p>\n<ul>\n<li><strong><a href=\"\/glossar\/geschaeftsmodell-innovation\/\" style=\"color:#1a5276;text-decoration:none;\">Business Model Innovation<\/a><\/strong> \u2013 Questioning existing models and developing new variants<\/li>\n<li><strong><a href=\"\/glossar\/startup\/\" style=\"color:#1a5276;text-decoration:none;\">Startup Foundation<\/a><\/strong> \u2013 Structurally validating business ideas before investing<\/li>\n<li><strong>Strategic Planning<\/strong> \u2013 Aligning teams on a common understanding of the business model<\/li>\n<li><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-workshop\/\" style=\"color:#1a5276;text-decoration:none;\">Innovation Workshops<\/a><\/strong> \u2013 As a central working tool for collaborative idea development<\/li>\n<li><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/competitive-analysis\/\" style=\"color:#1a5276;text-decoration:none;\">Competitive Analysis<\/a><\/strong> \u2013 Systematically comparing competitors&#8217; business models<\/li>\n<\/ul>\n<p>At <strong>Point of New<\/strong>, we use the Business Model Canvas as a central tool in our <a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-workshop\/\" style=\"color:#1a5276;text-decoration:none;\">innovation workshops<\/a>. It forms the basis for systematic <a href=\"\/glossar\/geschaeftsmodell-innovation\/\" style=\"color:#1a5276;text-decoration:none;\">business model innovation<\/a>. <\/p>\n<h2 id=\"vorteile-kmu\">Benefits for SMEs<\/h2>\n<ul>\n<li><strong>Simplicity<\/strong> \u2013 Complex business models are reduced to one page<\/li>\n<li><strong>Teamwork<\/strong> \u2013 Creating a common understanding within the management team<\/li>\n<li><strong>Rapid Iteration<\/strong> \u2013 Changes and variants can be quickly simulated<\/li>\n<li><strong>Holistic View<\/strong> \u2013 All nine dimensions are considered simultaneously<\/li>\n<li><strong>Communication<\/strong> \u2013 Ideal for investor presentations and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/pitch-deck\/\" style=\"color:#1a5276;text-decoration:none;\">pitch decks<\/a><\/li>\n<\/ul>\n<h2 id=\"bmc-vs-lean\">Business Model Canvas vs. Lean Canvas<\/h2>\n<p>While the Business Model Canvas is designed for established companies and comprehensive business model analysis, the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/lean-canvas\/\" style=\"color:#1a5276;text-decoration:none;\">Lean Canvas<\/a> (by Ash Maurya) focuses more on problem-solving and rapid validation \u2013 ideal for <a href=\"\/glossar\/startup\/\" style=\"color:#1a5276;text-decoration:none;\">startups<\/a> and early business ideas.<\/p>\n<p>Both frameworks complement each other: the BMC for strategic overall analysis, the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/lean-canvas\/\" style=\"color:#1a5276;text-decoration:none;\">Lean Canvas<\/a> for rapid hypothesis testing with <a href=\"\/glossar\/mvp\/\" style=\"color:#1a5276;text-decoration:none;\">MVP<\/a> approaches.<\/p>\n<h2 id=\"so-starten-sie\">How to Use the Business Model Canvas<\/h2>\n<ol>\n<li><strong>As-is Analysis<\/strong> \u2013 Document the current business model on the Canvas<\/li>\n<li><strong>Identify Weaknesses<\/strong> \u2013 Which building blocks have the greatest potential for improvement?<\/li>\n<li><strong>Develop Alternatives<\/strong> \u2013 Use <a href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-patterns\/\" style=\"color:#1a5276;text-decoration:none;\">business model patterns<\/a> as inspiration<\/li>\n<li><strong>Prioritize<\/strong> \u2013 Select the most promising variants<\/li>\n<li><strong>Test<\/strong> \u2013 Validate hypotheses with an <a href=\"\/glossar\/mvp\/\" style=\"color:#1a5276;text-decoration:none;\">MVP<\/a> in the market<\/li>\n<\/ol>\n<div class=\"glossary-cta\" style=\"background:linear-gradient(135deg,#1e3a5f,#2563eb);color:#fff;padding:28px 32px;margin:32px 0;border-radius:12px;text-align:center;\">\n<h3 style=\"color:#fff;margin-top:0;\">Book a Business Model Canvas Workshop?<\/h3>\n<p style=\"margin-bottom:20px;color:#e8e8e8;\">Point of New conducts practice-oriented workshops using the Business Model Canvas \u2013 for SMEs that want to systematically develop their business model further.<\/p>\n<p><a href=\"https:\/\/pointofnew.at\/en\/business-model-innovation-services\/\" style=\"display:inline-block;background:#fff;color:#1e3a5f;padding:12px 28px;border-radius:6px;text-decoration:none;font-weight:bold;\">Discover Our Services \u2192<\/a><\/p>\n<\/div>\n<h2 id=\"haeufige-fragen\">Frequently Asked Questions (FAQ)<\/h2>\n<div class=\"glossary-faq-accordion\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\"><span style=\"color:#666;font-size:0.8rem;\"><\/span> What is the Business Model Canvas?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<div itemprop=\"text\">\n<p>The Business Model Canvas is a strategic framework by Alexander Osterwalder that breaks down a business model into nine building blocks and visualizes them on a single page. It helps companies understand, communicate, and systematically develop their business logic. <\/p>\n<\/div>\n<\/div>\n<\/details>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\"><span style=\"color:#666;font-size:0.8rem;\"><\/span> Who is the Business Model Canvas suitable for?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<div itemprop=\"text\">\n<p>The BMC is suitable for companies of all sizes: from <a href=\"\/glossar\/startup\/\" style=\"color:#1a5276;text-decoration:none;\">startups<\/a> defining their first business model to established <a href=\"https:\/\/pointofnew.at\/en\/glossary\/sme-digitization\/\" style=\"color:#1a5276;text-decoration:none;\">SMEs<\/a> looking to innovate their existing model. It is particularly valuable in <a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-workshop\/\" style=\"color:#1a5276;text-decoration:none;\">innovation workshops<\/a> and strategic planning processes. <\/p>\n<\/div>\n<\/div>\n<\/details>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\"><span style=\"color:#666;font-size:0.8rem;\"><\/span> What is the difference between Business Model Canvas and Lean Canvas?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<div itemprop=\"text\">\n<p>The Business Model Canvas offers comprehensive business model analysis with a focus on partnerships and resources. The <a href=\"https:\/\/pointofnew.at\/en\/glossary\/lean-canvas\/\" style=\"color:#1a5276;text-decoration:none;\">Lean Canvas<\/a> replaces some fields with problem, solution, and unfair advantage \u2013 ideal for the early validation phase of startups. <\/p>\n<\/div>\n<\/div>\n<\/details>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\"><span style=\"color:#666;font-size:0.8rem;\"><\/span> How long does a Business Model Canvas workshop take?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<div itemprop=\"text\">\n<p>An intensive BMC workshop typically lasts half to a full day. For a complete <a href=\"\/glossar\/geschaeftsmodell-innovation\/\" style=\"color:#1a5276;text-decoration:none;\">business model innovation<\/a>, we recommend a multi-stage process over 2-4 workshops. <\/p>\n<\/div>\n<\/div>\n<\/details>\n<details style=\"background:#eaecee;border-radius:8px;padding:0;margin-bottom:0.75rem;\">\n<summary style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;list-style:none;\">Can I use the Business Model Canvas for an existing company or only for startups?<\/summary>\n<div style=\"padding:0 1.2rem 1rem 1.2rem;\">The Business Model Canvas works equally well for existing companies and startups. Many established SMEs use it to visualize their current business model, identify weaknesses, or develop new revenue streams. It&#39;s particularly valuable when you&#39;re considering strategic changes or entering new markets, as it helps you compare different business model scenarios side-by-side.<\/div>\n<\/details>\n<\/div>\n<h2>Related Terms<\/h2>\n<div style=\"display:flex;flex-wrap:wrap;gap:0.5rem;margin-top:0.5rem;\">\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"\/glossar\/geschaeftsmodell-innovation\/\">Business Model Innovation<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/value-proposition\/\">Value Proposition<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/lean-canvas\/\">Lean Canvas<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-patterns\/\">Business model patterns<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/design-thinking\/\">Design Thinking<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-workshop\/\">Innovation Workshop<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/revenue-model\/\">Revenue Model<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"\/glossar\/startup\/\">Startup<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-transformation\/\">Business Model Transformation<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"\/glossar\/mvp\/\">MVP<\/a>\n<\/div>\n<h2>Further reading<\/h2>\n<div style=\"margin-top:0.5rem;\">\n<a href=\"https:\/\/pointofnew.at\/en\/innovation-process-the-5-phases-of-successful-innovation-in-companies\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Innovation Process: 5 Phases for Successful Innovation<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/business-model-canvas-guide-examples-and-practical-tips-for-smes\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Business Model Canvas: Guide &amp; Examples for SMEs<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/digital-transformation-in-smes-a-guide-for-smes-in-the-dach-region\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Digital Transformation for SMEs: A Guide<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key takeaways: Key takeaways: The Business Model Canvas is a strategic management tool for visualizing and developing business models. It divides every business model into nine building blocks \u2013 from\u2026&hellip;<\/p>\n","protected":false},"author":1,"featured_media":24529,"parent":25140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25624","page","type-page","status-publish","has-post-thumbnail","hentry"],"featured_image_src":"https:\/\/pointofnew.at\/wp-content\/uploads\/2025\/07\/Point-of-New-Business-Model-Innovation-Benedikt-Hasibeder-scaled.png","_links":{"self":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/comments?post=25624"}],"version-history":[{"count":10,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25624\/revisions"}],"predecessor-version":[{"id":28287,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25624\/revisions\/28287"}],"up":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media\/24529"}],"wp:attachment":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media?parent=25624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}