{"id":25632,"date":"2026-03-03T22:26:32","date_gmt":"2026-03-03T20:26:32","guid":{"rendered":"https:\/\/pointofnew.at\/glossary\/innovation-workshop\/"},"modified":"2026-03-06T15:43:23","modified_gmt":"2026-03-06T13:43:23","slug":"innovation-workshop","status":"publish","type":"page","link":"https:\/\/pointofnew.at\/en\/glossary\/innovation-workshop\/","title":{"rendered":"Innovation Workshop"},"content":{"rendered":"<div class=\"glossary-tldr\" style=\"background:#f0f1f3;padding:20px 24px;margin:24px 0;border-radius:12px;\">\n<strong>Key Takeaways:<\/strong> An innovation workshop is a structured, facilitated working format in which teams develop concrete innovation ideas within a few hours or days. It combines methods such as <a href=\"https:\/\/pointofnew.at\/en\/glossary\/design-thinking\/\" style=\"color:#1a5276;text-decoration:none;\">Design Thinking<\/a>, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-canvas\/\" style=\"color:#1a5276;text-decoration:none;\">Business Model Canvas<\/a>, and creative techniques to move from problem definition to tangible solutions.\n<\/div>\n<nav class=\"glossary-toc\" style=\"background:#f9f9f9;padding:20px 24px;margin:24px 0;border-radius:8px;border:1px solid #e2e2e2;\">\n<strong>Table of Contents<\/strong><\/p>\n<ol>\n<li><a href=\"#definition\">Definition: What is an innovation workshop?<\/a><\/li>\n<li><a href=\"#formate\">Typical workshop formats<\/a><\/li>\n<li><a href=\"#ablauf\">Structure of an innovation workshop<\/a><\/li>\n<li><a href=\"#methoden\">The most important methods in the workshop<\/a><\/li>\n<li><a href=\"#kmu\">Innovation workshops for SMEs<\/a><\/li>\n<li><a href=\"#erfolgsfaktoren\">Success factors for maximum output<\/a><\/li>\n<li><a href=\"#faq\">Frequently Asked Questions<\/a><\/li>\n<\/ol>\n<\/nav>\n<h2 id=\"definition\">Definition: What is an innovation workshop?<\/h2>\n<p>An innovation workshop is a time-limited, intensive working format in which an interdisciplinary team develops innovative solutions to concrete challenges under professional facilitation. Unlike a traditional meeting, an innovation workshop has a clear methodological framework, defined outcomes, and relies on active participation from all attendees. <\/p>\n<p>Innovation workshops are a central tool in <a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-management\/\" style=\"color:#1a5276;text-decoration:none;\">innovation management<\/a> and can pursue various objectives: generating new business ideas, developing existing <a href=\"\/glossar\/geschaeftsmodell-innovation\/\" style=\"color:#1a5276;text-decoration:none;\">business models<\/a>, improving products or services, or strengthening the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-culture\/\" style=\"color:#1a5276;text-decoration:none;\">innovation culture<\/a> within the organization.<\/p>\n<h2 id=\"formate\">Typical workshop formats<\/h2>\n<ul>\n<li><strong>Ideation workshop (half to full day):<\/strong> Focus on generating as many ideas as possible for a defined question. Use of creativity techniques and structured evaluation <\/li>\n<li><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/design-thinking\/\" style=\"color:#1a5276;text-decoration:none;\">Design Thinking<\/a> workshop (2-3 days):<\/strong> User-centered process from problem analysis through ideation to prototype. Ideal for complex challenges <\/li>\n<li><strong>Business model workshop (1-2 days):<\/strong> Development of new <a href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-patterns\/\" style=\"color:#1a5276;text-decoration:none;\">business models<\/a> using the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-canvas\/\" style=\"color:#1a5276;text-decoration:none;\">Business Model Canvas<\/a> and the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/value-proposition\/\" style=\"color:#1a5276;text-decoration:none;\">Value Proposition Canvas<\/a><\/li>\n<li><strong><a href=\"\/glossar\/design-thinking\/\" style=\"color:#1a5276;text-decoration:none;\">Design Sprint<\/a> (5 days):<\/strong> Compressed process based on Google Ventures\u2014from challenge to tested prototype in one week<\/li>\n<li><strong>Strategy workshop (1-2 days):<\/strong> Development of the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-strategy\/\" style=\"color:#1a5276;text-decoration:none;\">innovation strategy<\/a> with <a href=\"https:\/\/pointofnew.at\/en\/glossary\/swot-analysis\/\" style=\"color:#1a5276;text-decoration:none;\">SWOT analysis<\/a>, trend analysis, and roadmap planning<\/li>\n<\/ul>\n<h2 id=\"ablauf\">Structure of an innovation workshop<\/h2>\n<p>A typical one-day innovation workshop follows this structure:<\/p>\n<ol>\n<li><strong>Opening &amp; framing (30 min.):<\/strong> Welcome, clarify objectives, present challenge, agree on ground rules. Important: Bring all participants to the same level of understanding <\/li>\n<li><strong>Inspiration &amp; empathy (60 min.):<\/strong> Share customer insights, present trends, analyze <a href=\"https:\/\/pointofnew.at\/en\/glossary\/customer-journey\/\" style=\"color:#1a5276;text-decoration:none;\">customer journey<\/a>. Create foundation for informed idea generation <\/li>\n<li><strong>Ideation (90 min.):<\/strong> Creative phase with various techniques: brainstorming, brainwriting, analogy transfer, &#8216;How Might We&#8217; questions. Quantity over quality. <\/li>\n<li><strong>Clustering &amp; evaluation (45 min.):<\/strong> Group ideas, prioritize, and select the most promising ones. Methods: dot voting, impact\/effort matrix <\/li>\n<li><strong>Concept development (90 min.):<\/strong> Develop top ideas in <a href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-canvas\/\" style=\"color:#1a5276;text-decoration:none;\">Business Model Canvas<\/a> or <a href=\"https:\/\/pointofnew.at\/en\/glossary\/lean-canvas\/\" style=\"color:#1a5276;text-decoration:none;\">Lean Canvas<\/a>. Formulate initial <a href=\"https:\/\/pointofnew.at\/en\/glossary\/value-proposition\/\" style=\"color:#1a5276;text-decoration:none;\">value propositions<\/a> <\/li>\n<li><strong>Pitch &amp; next steps (45 min.):<\/strong> Teams present their concepts. Feedback, prioritization, and define concrete next steps <\/li>\n<\/ol>\n<h2 id=\"methoden\">The most important methods in the workshop<\/h2>\n<ul>\n<li><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/design-thinking\/\" style=\"color:#1a5276;text-decoration:none;\">Design Thinking<\/a>:<\/strong> User-centered innovation approach in 5 phases\u2014from understanding to testing<\/li>\n<li><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-canvas\/\" style=\"color:#1a5276;text-decoration:none;\">Business Model Canvas<\/a>:<\/strong> Visualization of business models on one page\u2014ideal for rapid business model prototypes<\/li>\n<li><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/jobs-to-be-done-jtbd\/\" style=\"color:#1a5276;text-decoration:none;\">Jobs-to-be-Done<\/a>:<\/strong> Understand customer needs from the perspective of the &#8216;jobs&#8217; customers want to get done.<\/li>\n<li><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/blue-ocean-strategy\/\" style=\"color:#1a5276;text-decoration:none;\">Blue Ocean Strategy<\/a> tools:<\/strong> Strategy Canvas and ERRC Grid to identify new market opportunities<\/li>\n<li><strong>Creativity techniques:<\/strong> Brainstorming, 6-3-5, SCAMPER, analogy transfer, random input\u2014select according to the question at hand<\/li>\n<li><strong>Rapid prototyping:<\/strong> Make ideas tangible quickly with paper prototypes, storyboards, or click dummies<\/li>\n<\/ul>\n<h2 id=\"kmu\">Innovation workshops for SMEs<\/h2>\n<p>For <a href=\"https:\/\/pointofnew.at\/en\/glossary\/sme-digitization\/\" style=\"color:#1a5276;text-decoration:none;\">small and medium-sized enterprises<\/a>, innovation workshops are particularly valuable:<\/p>\n<ul>\n<li><strong>Compact format:<\/strong> In just 1-2 days, concrete, actionable ideas emerge\u2014no need for weeks-long strategy projects<\/li>\n<li><strong>Team-building effect:<\/strong> Workshops break down silos and promote cross-functional thinking<\/li>\n<li><strong>Integrate customer perspective:<\/strong> Invite one or two customers to the workshop\u2014the most direct path to market-relevant ideas<\/li>\n<li><strong>External facilitation recommended:<\/strong> An experienced <a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-consulting\/\" style=\"color:#1a5276;text-decoration:none;\">innovation consultant<\/a> as facilitator ensures methodology, neutrality, and results orientation<\/li>\n<li><strong>Involve leadership:<\/strong> Participation of the executive level signals priority and accelerates subsequent decisions<\/li>\n<li><strong>Ensure follow-up:<\/strong> The most common mistake: Great workshop results get lost in daily operations. Define concrete owners and deadlines at the end of the workshop <\/li>\n<\/ul>\n<h2 id=\"erfolgsfaktoren\">Success factors for maximum output<\/h2>\n<ul>\n<li><strong>Clear challenge:<\/strong> The more precise the question, the more focused and useful the results<\/li>\n<li><strong>Diverse participants:<\/strong> Mix departments, hierarchy levels, and perspectives\u20146-12 people is the ideal group size<\/li>\n<li><strong>Professional facilitation:<\/strong> An experienced facilitator keeps energy high, manages time, and ensures equal participation<\/li>\n<li><strong>Inspiring space:<\/strong> Get out of the conference room\u2014creativity needs a change of scenery, whiteboards, and movable furniture<\/li>\n<li><strong>Prototypes instead of PowerPoint:<\/strong> Make results tangible instead of just talking about them<\/li>\n<li><strong>Ensure follow-up:<\/strong> Transfer workshop results into concrete projects with responsible parties and timelines<\/li>\n<\/ul>\n<div class=\"glossary-cta\" style=\"background:linear-gradient(135deg,#1e3a5f,#2563eb);padding:32px;border-radius:12px;margin:32px 0;color:#fff;text-align:center;\">\n<h3 style=\"color:#fff;margin-top:0;\">Innovation workshop for your team?<\/h3>\n<p style=\"color:#f0f0f0;font-size:1.05em;\">We facilitate innovation workshops that deliver concrete results\u2014tailored to your challenge.<\/p>\n<p><a href=\"https:\/\/pointofnew.at\/en\/business-model-innovation-services\/\" style=\"display:inline-block;background:#fff;color:#667eea;padding:14px 32px;border-radius:8px;text-decoration:none;font-weight:600;margin-top:8px;transition:transform 0.2s;\">Discover Our Services \u2192<\/a>\n<\/div>\n<div class=\"glossary-faq-accordion\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n<h2 id=\"faq\">Frequently Asked Questions (FAQ)<\/h2>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\"><span style=\"color:#666;font-size:0.8rem;\"><\/span> How much does an innovation workshop cost?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<p itemprop=\"text\">The cost of a professionally facilitated innovation workshop typically ranges from \u20ac2,000 to \u20ac8,000 per day\u2014depending on the facilitator, number of participants, and complexity. Additional costs may include venue rental and materials. Funding programs are available for SMEs that cover part of the costs.  <\/p>\n<\/div>\n<\/details>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\"><span style=\"color:#666;font-size:0.8rem;\"><\/span> How many participants should an innovation workshop have?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<p itemprop=\"text\">The ideal group size is 6-12 people. Below 6, there is insufficient diversity of perspectives; above 12, active participation becomes difficult. For larger groups, splitting into parallel small groups of 4-6 people with shared plenary sessions is recommended.  <\/p>\n<\/div>\n<\/details>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\"><span style=\"color:#666;font-size:0.8rem;\"><\/span> Can innovation workshops also be conducted online?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<p itemprop=\"text\">Yes, online innovation workshops work well with tools such as Miro, Mural, or FigJam. Important: Shorter sessions (max. 3-4 hours), more breaks, clear facilitation rules, and materials distributed in advance. Hybrid formats are possible but challenging to facilitate.  <\/p>\n<\/div>\n<\/details>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\"><span style=\"color:#666;font-size:0.8rem;\"><\/span> What happens after the innovation workshop?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<p itemprop=\"text\">After the workshop, results should be documented within 48 hours and distributed to all participants. Prioritized ideas are transferred into validation projects\u2014ideally using Lean Startup methods. A follow-up meeting after 4-6 weeks ensures implementation.  <\/p>\n<\/div>\n<\/details>\n<details style=\"background:#eaecee;border-radius:8px;padding:0;margin-bottom:0.75rem;\">\n<summary style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;list-style:none;\">What is the ideal duration for an innovation workshop?<\/summary>\n<div style=\"padding:0 1.2rem 1rem 1.2rem;\">Most effective innovation workshops run 1-2 full days, allowing enough time for divergent thinking, idea generation, and convergent selection without exhausting participants. Half-day workshops often feel rushed and produce superficial results, while multi-day formats require strong facilitation to maintain energy. For specific methods like Design Sprints, a structured 5-day format has proven highly effective for rapid prototyping and validation.<\/div>\n<\/details>\n<\/div>\n<h2>Related Terms<\/h2>\n<div style=\"display:flex;flex-wrap:wrap;gap:0.5rem;margin-top:0.5rem;\">\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-management\/\">Innovation Management<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/design-thinking\/\">Design Thinking<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-canvas\/\">Business Model Canvas<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-consulting\/\">Innovation Consulting<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-coaching\/\">Innovation Coaching<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-strategy\/\">Innovation Strategy<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-culture\/\">Innovation Culture<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/lean-startup\/\">Lean Startup<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/jobs-to-be-done-jtbd\/\">Jobs-to-be-Done<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"\/glossar\/design-thinking\/\">Design Sprint<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways: An innovation workshop is a structured, facilitated working format in which teams develop concrete innovation ideas within a few hours or days. It combines methods such as Design&hellip;<\/p>\n","protected":false},"author":1,"featured_media":24529,"parent":25140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25632","page","type-page","status-publish","has-post-thumbnail","hentry"],"featured_image_src":"https:\/\/pointofnew.at\/wp-content\/uploads\/2025\/07\/Point-of-New-Business-Model-Innovation-Benedikt-Hasibeder-scaled.png","_links":{"self":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/comments?post=25632"}],"version-history":[{"count":10,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25632\/revisions"}],"predecessor-version":[{"id":28294,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25632\/revisions\/28294"}],"up":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media\/24529"}],"wp:attachment":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media?parent=25632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}