{"id":25639,"date":"2026-03-03T22:26:16","date_gmt":"2026-03-03T20:26:16","guid":{"rendered":"https:\/\/pointofnew.at\/glossary\/ai-strategy-for-companies\/"},"modified":"2026-03-06T15:43:29","modified_gmt":"2026-03-06T13:43:29","slug":"ai-strategy-for-companies","status":"publish","type":"page","link":"https:\/\/pointofnew.at\/en\/glossary\/ai-strategy-for-companies\/","title":{"rendered":"AI Strategy for Companies"},"content":{"rendered":"<div class=\"glossary-tldr\" style=\"background:#f0f1f3;padding:20px 24px;margin:24px 0;border-radius:12px;\">\n<strong>Key takeaways:<\/strong> An AI strategy defines how a company strategically uses Artificial Intelligence to gain competitive advantages \u2013 from process optimization and new services to <a href=\"https:\/\/pointofnew.at\/en\/glossary\/ai-powered-business-models\/\" style=\"color:#1a5276;text-decoration:none;\">AI-powered business models<\/a>. It connects technological potential with business objectives and forms the basis for a successful <a href=\"https:\/\/pointofnew.at\/en\/glossary\/digital-transformation\/\" style=\"color:#1a5276;text-decoration:none;\">Digital Transformation<\/a>.\n<\/div>\n<nav class=\"glossary-toc\" style=\"background:#f9f9f9;padding:20px 24px;margin:24px 0;border-radius:8px;border:1px solid #e2e2e2;\">\n<strong>Table of Contents<\/strong><\/p>\n<ol>\n<li><a href=\"#definition\">Definition: What is an AI Strategy?<\/a><\/li>\n<li><a href=\"#warum\">Why do companies need an AI strategy?<\/a><\/li>\n<li><a href=\"#einsatzfelder\">AI application areas in the company<\/a><\/li>\n<li><a href=\"#entwickeln\">Developing an AI strategy: Step by step<\/a><\/li>\n<li><a href=\"#kmu\">AI strategy for SMEs and mid-sized businesses<\/a><\/li>\n<li><a href=\"#generative-ki\">Generative AI: The new dimension<\/a><\/li>\n<li><a href=\"#faq\">Frequently Asked Questions<\/a><\/li>\n<\/ol>\n<\/nav>\n<h2 id=\"definition\">Definition: What is an AI Strategy?<\/h2>\n<p>An AI strategy (Artificial Intelligence strategy) is a structured plan that determines how a company intends to use AI technologies to achieve its business goals. It answers central questions: Where does AI create the most value? Which AI technologies are relevant? How do we build the necessary competencies and data infrastructure?   <\/p>\n<p>An AI strategy is not purely an IT task, but a strategic topic at the executive level. It should be embedded in the company&#8217;s overarching <a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-strategy\/\" style=\"color:#1a5276;text-decoration:none;\">innovation strategy<\/a> and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/digital-transformation\/\" style=\"color:#1a5276;text-decoration:none;\">digital transformation strategy<\/a>. <\/p>\n<p>Important: An AI strategy is not an end in itself. AI is a tool \u2013 the added value only arises when it is specifically applied to real business problems. &#8220;Implementing AI&#8221; is not a goal; &#8220;reducing customer service response time by 60%&#8221; or &#8220;building new data-driven revenue streams&#8221; are.  <\/p>\n<h2 id=\"warum\">Why do companies need an AI strategy?<\/h2>\n<ul>\n<li><strong>Securing competitiveness:<\/strong> Companies that use AI strategically automate faster, personalize better, and make data-driven decisions.<\/li>\n<li><strong>Increasing efficiency:<\/strong> AI automates recurring tasks, reduces errors, and accelerates processes\u2014from production to customer service.<\/li>\n<li><strong>Unlocking new revenue sources:<\/strong> <a href=\"https:\/\/pointofnew.at\/en\/glossary\/ai-powered-business-models\/\" style=\"color:#1a5276;text-decoration:none;\">AI-powered business models<\/a> and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/data-driven-business-models\/\" style=\"color:#1a5276;text-decoration:none;\">data-driven services<\/a> open up entirely new market opportunities.<\/li>\n<li><strong>Improving customer experience:<\/strong> Personalization, forecasting, and intelligent assistants create a superior <a href=\"https:\/\/pointofnew.at\/en\/glossary\/customer-journey\/\" style=\"color:#1a5276;text-decoration:none;\">Customer Experience<\/a>.<\/li>\n<li><strong>Create Focus:<\/strong> Without a strategy, there&#8217;s a risk of &#8220;AI sprawl&#8221; \u2013 many pilot projects without strategic impact.<\/li>\n<\/ul>\n<h2 id=\"einsatzfelder\">AI application areas in the company<\/h2>\n<h3>Operational Excellence<\/h3>\n<ul>\n<li>Process automation (RPA + AI)<\/li>\n<li>Predictive Maintenance<\/li>\n<li>Quality control through Computer Vision<\/li>\n<li>Supply chain optimization<\/li>\n<\/ul>\n<h3>Customer Interaction<\/h3>\n<ul>\n<li>Intelligent chatbots and virtual assistants<\/li>\n<li>Personalized recommendations and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/content-strategy\/\" style=\"color:#1a5276;text-decoration:none;\">content personalization<\/a><\/li>\n<li>Sentiment analysis and customer insights<\/li>\n<li>Automated <a href=\"https:\/\/pointofnew.at\/en\/glossary\/digital-marketing-for-smes\/\" style=\"color:#1a5276;text-decoration:none;\">marketing<\/a> and lead scoring<\/li>\n<\/ul>\n<h3>Decision Support<\/h3>\n<ul>\n<li>Data analysis and Business Intelligence<\/li>\n<li>Demand forecasting and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/pricing-strategy\/\" style=\"color:#1a5276;text-decoration:none;\">dynamic pricing<\/a><\/li>\n<li>Risk assessment and compliance<\/li>\n<\/ul>\n<h3>New Business Models<\/h3>\n<ul>\n<li><a href=\"https:\/\/pointofnew.at\/en\/glossary\/ai-powered-business-models\/\" style=\"color:#1a5276;text-decoration:none;\">AI-as-a-Service<\/a> and API monetization<\/li>\n<li><a href=\"https:\/\/pointofnew.at\/en\/glossary\/data-driven-business-models\/\" style=\"color:#1a5276;text-decoration:none;\">Data products and analytics services<\/a><\/li>\n<li>AI-powered consulting and expertise as a service<\/li>\n<\/ul>\n<h2 id=\"entwickeln\">Developing an AI strategy: Step by step<\/h2>\n<ol>\n<li><strong>Clarifying business goals:<\/strong> Which corporate goals should AI support? Growth, efficiency, customer satisfaction, new markets? <\/li>\n<li><strong>Use case identification:<\/strong> Systematically identify application cases and prioritize them according to business impact and feasibility.<\/li>\n<li><strong>Checking data readiness:<\/strong> What data is available? Quality, access, data protection? Data is the fuel for AI.  <\/li>\n<li><strong>Choosing the technology stack:<\/strong> Build vs. buy vs. partner? Cloud AI services (AWS, Azure, Google) vs. proprietary models? <\/li>\n<li><strong>Building competencies:<\/strong> Develop internal know-how and\/or involve external partners.<\/li>\n<li><strong>Starting a pilot project:<\/strong> Begin with a clearly defined use case that delivers visible added value quickly.<\/li>\n<li><strong>Scaling:<\/strong> Expand successful pilots and integrate them into daily business operations.<\/li>\n<li><strong>Establishing governance:<\/strong> Regulate ethics guidelines, data protection, and responsibilities.<\/li>\n<\/ol>\n<h2 id=\"kmu\">AI strategy for SMEs and mid-sized businesses<\/h2>\n<p>AI is not just for large corporations\u2014<a href=\"https:\/\/pointofnew.at\/en\/glossary\/sme-digitization\/\" style=\"color:#1a5276;text-decoration:none;\">SMEs<\/a> can also benefit enormously:<\/p>\n<ul>\n<li><strong>Start small, think big:<\/strong> Start with a concrete use case instead of a master plan. An automated chatbot or AI-supported quote generation brings measurable benefits quickly. <\/li>\n<li><strong>Utilize Ready-Made AI Tools:<\/strong> You don&#8217;t have to train your own models. Cloud AI services and SaaS tools offer AI &#8220;out of the box&#8221;. <\/li>\n<li><strong>Generative AI as a productivity booster:<\/strong> ChatGPT, Claude, and others help with content creation, research, programming, and analysis\u2014ready for immediate use.<\/li>\n<li><strong>Data as a competitive advantage:<\/strong> SMEs also sit on valuable data\u2014customer data, process data, market data. Structure and use it. <\/li>\n<li><strong><a href=\"\/glossar\/innovationsfoerderung\/\" style=\"color:#1a5276;text-decoration:none;\">Utilizing funding<\/a>:<\/strong> AI-specific funding programs (e.g., AI-Checker in Austria, AI competence centers in Germany) facilitate the entry.<\/li>\n<\/ul>\n<h2 id=\"generative-ki\">Generative AI: The new dimension<\/h2>\n<p>Since 2023, Generative AI (ChatGPT, Claude, Midjourney, Copilot) has revolutionized the AI landscape. For companies, completely new possibilities arise: <\/p>\n<ul>\n<li><strong>Productivity increase:<\/strong> Text creation, summaries, translations, code generation\u2014Generative AI as an assistant for every employee.<\/li>\n<li><strong>Customer communication:<\/strong> Intelligent chatbots, personalized emails, automated quote generation.<\/li>\n<li><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/content-strategy\/\" style=\"color:#1a5276;text-decoration:none;\">Content creation<\/a>:<\/strong> Blog articles, social media posts, product descriptions\u2014scalable content production.<\/li>\n<li><strong>Knowledge management:<\/strong> Making internal company knowledge searchable and accessible.<\/li>\n<li><strong><a href=\"\/glossar\/generative-engine-optimization\/\" style=\"color:#1a5276;text-decoration:none;\">GEO optimization<\/a>:<\/strong> Optimizing content for AI search engines (Generative Engine Optimization).<\/li>\n<\/ul>\n<p>The key is to develop Generative AI not just as a tool, but as a strategic competency and to train employees systematically.<\/p>\n<div class=\"glossary-cta\" style=\"background:linear-gradient(135deg,#1e3a5f,#2563eb);padding:32px;border-radius:12px;margin:32px 0;color:#fff;text-align:center;\">\n<h3 style=\"color:#fff;margin-top:0;\">AI strategy for your company?<\/h3>\n<p style=\"color:#f0f0f0;font-size:1.05em;\">We help you identify the right AI use cases and implement a pragmatic AI strategy.<\/p>\n<p><a href=\"https:\/\/pointofnew.at\/en\/business-model-innovation-services\/\" style=\"display:inline-block;background:#fff;color:#667eea;padding:14px 32px;border-radius:8px;text-decoration:none;font-weight:600;margin-top:8px;transition:transform 0.2s;\">Discover Our Services \u2192<\/a>\n<\/div>\n<div class=\"glossary-faq-accordion\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n<h2 id=\"faq\">Frequently Asked Questions (FAQ)<\/h2>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\"><span style=\"color:#666;font-size:0.8rem;\"><\/span> Does every company need an AI strategy?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<p itemprop=\"text\">Not every company needs a comprehensive AI strategy, but every company should engage with AI. For SMEs, an &#8220;AI roadmap&#8221; with 2-3 prioritized use cases can be a good starting point \u2013 more pragmatic and faster to implement than a comprehensive strategy process. <\/p>\n<\/div>\n<\/details>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\"><span style=\"color:#666;font-size:0.8rem;\"><\/span> What are the costs of implementing AI in a company?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<p itemprop=\"text\">Costs vary enormously. The use of ready-made AI tools (e.g., ChatGPT Team, Copilot) starts at a few hundred euros per month. Individual AI projects cost 10,000\u2013100,000+ euros. Important: Start with low-cost quick wins and only invest in larger projects after validation.   <\/p>\n<\/div>\n<\/details>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\"><span style=\"color:#666;font-size:0.8rem;\"><\/span> Which AI applications provide the greatest benefit for SMEs?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<p itemprop=\"text\">Particularly valuable for SMEs: Generative AI for content and communication, AI-supported customer analysis and lead scoring, chatbots for customer service, automated data analysis, and predictive analytics. These applications can be implemented quickly and deliver measurable ROI. <\/p>\n<\/div>\n<\/details>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\"><span style=\"color:#666;font-size:0.8rem;\"><\/span> How do I start with AI if I do not have a technical team?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<p itemprop=\"text\">Use ready-made AI SaaS tools that require no programming knowledge. Start with Generative AI (ChatGPT, Claude) for everyday tasks. For more specific applications, AI consultants and implementation partners can help. Funding programs like the AI-Checker in Austria offer free initial consultations.   <\/p>\n<\/div>\n<\/details>\n<details style=\"background:#eaecee;border-radius:8px;padding:0;margin-bottom:0.75rem;\">\n<summary style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;list-style:none;\">Should AI strategy focus on automation or new capabilities?<\/summary>\n<div style=\"padding:0 1.2rem 1rem 1.2rem;\">The most successful AI strategies balance both efficiency gains through automation and new value creation through enhanced capabilities. Starting with automation (like intelligent document processing) can fund innovation investments and build organizational AI literacy. However, limiting AI to cost-cutting misses the bigger opportunity \u2013 companies that use AI to create new products, personalize customer experiences, or enter new markets typically see 3-5x higher ROI than those focused purely on efficiency.<\/div>\n<\/details>\n<\/div>\n<h2>Related Terms<\/h2>\n<div style=\"display:flex;flex-wrap:wrap;gap:0.5rem;margin-top:0.5rem;\">\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/ai-powered-business-models\/\">AI-Powered Business Models<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/digital-transformation\/\">Digital Transformation<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/data-driven-business-models\/\">Data-Driven Business Models<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/digital-business-models\/\">Digital Business Models<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-strategy\/\">Innovation Strategy<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"\/glossar\/generative-engine-optimization\/\">Generative Engine Optimization<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/sme-digitization\/\">SME Digitization<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"\/glossar\/digitale-transformation\/\">Automation<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-management\/\">Innovation Management<\/a><br \/>\n<a style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\" href=\"\/glossar\/geschaeftsmodell-innovation\/\">Business Model Innovation<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key takeaways: An AI strategy defines how a company strategically uses Artificial Intelligence to gain competitive advantages \u2013 from process optimization and new services to AI-powered business models. It connects&hellip;<\/p>\n","protected":false},"author":1,"featured_media":24529,"parent":25140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25639","page","type-page","status-publish","has-post-thumbnail","hentry"],"featured_image_src":"https:\/\/pointofnew.at\/wp-content\/uploads\/2025\/07\/Point-of-New-Business-Model-Innovation-Benedikt-Hasibeder-scaled.png","_links":{"self":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/comments?post=25639"}],"version-history":[{"count":10,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25639\/revisions"}],"predecessor-version":[{"id":28303,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25639\/revisions\/28303"}],"up":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media\/24529"}],"wp:attachment":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media?parent=25639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}