{"id":25678,"date":"2026-03-03T22:23:57","date_gmt":"2026-03-03T20:23:57","guid":{"rendered":"https:\/\/pointofnew.at\/glossary\/pitch-deck\/"},"modified":"2026-03-06T15:43:37","modified_gmt":"2026-03-06T13:43:37","slug":"pitch-deck","status":"publish","type":"page","link":"https:\/\/pointofnew.at\/en\/glossary\/pitch-deck\/","title":{"rendered":"Pitch Deck"},"content":{"rendered":"<p><!-- TL;DR Box --><\/p>\n<div style=\"background:#f0f1f3;padding:1.2em 1.5em;margin-bottom:2em;border-radius:8px;\">\n<strong>Key takeaways:<\/strong> A pitch deck is a concise presentation that founders use to introduce their startup or business concept to investors, partners, or customers. In 10\u201315 slides, it clearly and convincingly outlines the problem, solution, business model, market, team, and funding requirements\u2014succinctly and to the point.\n<\/div>\n<nav style=\"background:#f9f9f9;padding:1.5rem 2rem;border-radius:8px;margin-bottom:2rem;\">\n<strong style=\"font-size:1.1rem;\">Table of Contents<\/strong><\/p>\n<ol style=\"margin:0.75rem 0 0;padding-left:1.25rem;\">\n<li><a href=\"#definition\" style=\"text-decoration:none;color:#1a5276;\">What is a pitch deck?<\/a><\/li>\n<li><a href=\"#aufbau\" style=\"text-decoration:none;color:#1a5276;\">The ideal structure: 12 slides<\/a><\/li>\n<li><a href=\"#design\" style=\"text-decoration:none;color:#1a5276;\">Design and layout<\/a><\/li>\n<li><a href=\"#typen\" style=\"text-decoration:none;color:#1a5276;\">Pitch deck types<\/a><\/li>\n<li><a href=\"#fehler\" style=\"text-decoration:none;color:#1a5276;\">The most common pitch deck mistakes<\/a><\/li>\n<li><a href=\"#tipps\" style=\"text-decoration:none;color:#1a5276;\">Practical tips for a compelling pitch<\/a><\/li>\n<li><a href=\"#faq\" style=\"text-decoration:none;color:#1a5276;\">Frequently asked questions about pitch decks<\/a><\/li>\n<\/ol>\n<\/nav>\n<h2 id=\"definition\">What is a pitch deck?<\/h2>\n<p>A <strong>pitch deck<\/strong> is a visual presentation\u2014typically 10\u201315 slides\u2014that concisely summarizes the business concept of a <a href=\"https:\/\/pointofnew.at\/en\/glossary\/startup\/\" style=\"color:#1a5276;text-decoration:none;\">startup<\/a> or company. The goal is to spark the interest of investors, partners, or customers and to include a clear call to action. <\/p>\n<p>The pitch deck is the central communication tool for founders: it is presented in investor meetings, sent in advance by email, and used at startup events. Guy Kawasaki coined the \u201c10\/20\/30 rule\u201d: a maximum of 10 slides, a maximum of 20 minutes, and a minimum font size of 30 pt. <\/p>\n<h2 id=\"aufbau\">The ideal structure: 12 slides<\/h2>\n<p>Proven structure for an investor pitch deck:<\/p>\n<ol>\n<li><strong>Title:<\/strong> Company name, tagline, contact details\u2014the first impression matters<\/li>\n<li><strong>Problem:<\/strong> What specific problem do you solve? For whom? Make the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/jobs-to-be-done-jtbd\/\" style=\"color:#1a5276;text-decoration:none;\">jobs-to-be-done<\/a> of the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/target-audience-analysis\/\" style=\"color:#1a5276;text-decoration:none;\">target audience<\/a> clear  <\/li>\n<li><strong>Solution:<\/strong> Your product or service\u2014clear, easy to understand, visual. How do you solve the problem better than others? <\/li>\n<li><strong>Market:<\/strong> TAM, SAM, SOM\u2014how big is the market opportunity? Data from the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/competitive-analysis\/\" style=\"color:#1a5276;text-decoration:none;\">competitive analysis<\/a> <\/li>\n<li><strong>Business model:<\/strong> How do you make money? <a href=\"https:\/\/pointofnew.at\/en\/glossary\/pricing-strategy\/\" style=\"color:#1a5276;text-decoration:none;\">Pricing strategy<\/a>, revenue streams, unit economics\u2014visualized with the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-canvas\/\" style=\"color:#1a5276;text-decoration:none;\">Business Model Canvas<\/a><\/li>\n<li><strong>Traction:<\/strong> Achievements to date\u2014users, revenue, partnerships, milestones. Proof of <a href=\"https:\/\/pointofnew.at\/en\/glossary\/product-market-fit\/\" style=\"color:#1a5276;text-decoration:none;\">product\u2013market fit<\/a> <\/li>\n<li><strong>Competition:<\/strong> Positioning matrix\u2014where do you stand in comparison? What is your <a href=\"https:\/\/pointofnew.at\/en\/glossary\/usp-unique-selling-proposition\/\" style=\"color:#1a5276;text-decoration:none;\">USP<\/a>? <\/li>\n<li><strong>Go-to-market:<\/strong> How will you win customers? Sales strategy and growth channels <\/li>\n<li><strong>Team:<\/strong> Who is behind the company? Relevant experience and capabilities <\/li>\n<li><strong>Financials:<\/strong> Revenue forecast, key metrics, break-even point<\/li>\n<li><strong>Ask:<\/strong> What do you need? Funding requirement, use of funds, terms offered <\/li>\n<li><strong>Vision:<\/strong> Where is the journey heading? The long-term vision and next milestones <\/li>\n<\/ol>\n<h2 id=\"design\">Design and layout<\/h2>\n<p>Content alone is not enough\u2014the visual quality influences perception:<\/p>\n<ul>\n<li><strong>Consistent <a href=\"https:\/\/pointofnew.at\/en\/glossary\/brand-building\/\" style=\"color:#1a5276;text-decoration:none;\">branding<\/a>:<\/strong> Use colors, fonts, and imagery from the brand identity<\/li>\n<li><strong>Minimal text:<\/strong> A maximum of 3\u20135 bullet points per slide\u2014the deck supports the talk; it does not replace it<\/li>\n<li><strong>Data visualization:<\/strong> Show numbers as graphics, charts, and diagrams\u2014not as walls of text<\/li>\n<li><strong>Storytelling:<\/strong> The deck tells a story: problem \u2192 solution \u2192 opportunity \u2192 team \u2192 ask<\/li>\n<li><strong>Professional templates:<\/strong> Tools such as Canva, Pitch, or Figma offer startup templates<\/li>\n<\/ul>\n<h2 id=\"typen\">Pitch deck types<\/h2>\n<p>Depending on the audience, the focus differs:<\/p>\n<ul>\n<li><strong>Investor deck:<\/strong> Focus on market size, traction, team, and return potential. The financials slide is critical <\/li>\n<li><strong>Customer deck (sales deck):<\/strong> Focus on the problem, solution, and concrete customer value. The <a href=\"\/glossar\/value-proposition\/\" style=\"color:#1a5276;text-decoration:none;\">value proposition<\/a> is central <\/li>\n<li><strong>Partner deck:<\/strong> Focus on shared synergies and win-win scenarios<\/li>\n<li><strong>Send-ahead deck:<\/strong> For sending in advance\u2014more text, self-explanatory, understandable without a presenter<\/li>\n<li><strong>Demo-day deck:<\/strong> For big stages\u2014large font, strong visuals, maximum 5 minutes<\/li>\n<\/ul>\n<h2 id=\"fehler\">The most common pitch deck mistakes<\/h2>\n<ul>\n<li><strong>Too many slides:<\/strong> More than 15 slides is tiring\u2014focus on what matters<\/li>\n<li><strong>No clear problem:<\/strong> If the problem is unclear, nobody is interested in the solution<\/li>\n<li><strong>Feature focus instead of value:<\/strong> Investors are not interested in WHAT you build, but WHY it is relevant<\/li>\n<li><strong>Unrealistic numbers:<\/strong> \u201cWe\u2019re addressing a \\\\$50 billion market\u201d without explanation destroys credibility.<\/li>\n<li><strong>Ignoring competition:<\/strong> \u201cWe have no competition\u201d is not a strength\u2014it shows a lack of market understanding.<\/li>\n<li><strong>Underestimating the team:<\/strong> Investors invest in teams, not just ideas<\/li>\n<li><strong>No clear ask:<\/strong> Without a concrete call to action, the pitch remains ineffective<\/li>\n<\/ul>\n<h2 id=\"tipps\">Practical tips for a compelling pitch<\/h2>\n<ul>\n<li><strong>The 30-second rule:<\/strong> In the first 30 seconds, it must be clear what you do and why it matters<\/li>\n<li><strong>Use storytelling:<\/strong> Start with a concrete story\u2014a real customer problem<\/li>\n<li><strong>Back it up with numbers:<\/strong> Support every claim with data\u2014traction, market data, customer feedback<\/li>\n<li><strong>Practice, practice, practice:<\/strong> The best pitch decks fail because of poor delivery<\/li>\n<li><strong>Get feedback:<\/strong> Pitch to non-experts\u2014if they understand it, you are on the right track<\/li>\n<li><strong>Pitch <a href=\"https:\/\/pointofnew.at\/en\/glossary\/lean-startup\/\" style=\"color:#1a5276;text-decoration:none;\">lean<\/a>:<\/strong> Show that you validate rather than speculate<\/li>\n<\/ul>\n<p><!-- CTA Box --><\/p>\n<div style=\"background:linear-gradient(135deg,#1e3a5f,#2563eb);color:#fff;padding:2rem;border-radius:12px;margin:2rem 0;text-align:center;\">\n<h3 style=\"color:#fff;margin-top:0;\">Do you need a compelling pitch deck for investors or customers?<\/h3>\n<p style=\"font-size:1.1rem;\">We help you get your story to the point\u2014strategically sound and visually compelling.<\/p>\n<p><a href=\"https:\/\/pointofnew.at\/en\/business-model-innovation-services\/\" style=\"display:inline-block;background:#fff;color:#1e3a5f;padding:0.75rem 2rem;border-radius:8px;text-decoration:none;font-weight:600;margin-top:0.5rem;\">\u2192 Schedule a consultation now<\/a>\n<\/div>\n<p><!-- FAQ --><\/p>\n<div class=\"faq-section\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n<div>\n<h2 id=\"faq\">Frequently Asked Questions (FAQ)<\/h2>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">How many slides should a pitch deck have?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<div itemprop=\"text\">\n<p>10\u201315 slides are ideal for an investor pitch deck. Guy Kawasaki recommends a maximum of 10 slides. For demo days or short pitches, 5\u20137 slides are sufficient. More important than the number is that each slide serves a clear purpose.   <\/p>\n<\/div>\n<\/div>\n<\/details>\n<\/div>\n<div>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">Do I need a pitch deck even if I am not looking for investors?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<div itemprop=\"text\">\n<p>Yes\u2014a pitch deck is also valuable for customer meetings, partnerships, bank financing, and internal communication. The discipline of condensing your business model into 10\u201315 slides sharpens strategic thinking and brand positioning. <\/p>\n<\/div>\n<\/div>\n<\/details>\n<\/div>\n<div>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">How much does a professional pitch deck cost?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<div itemprop=\"text\">\n<p>Design only: \u20ac1,000\u2013\u20ac5,000. Strategic development including story, structure, and design: \u20ac5,000\u2013\u20ac15,000. Many founders create the first deck themselves and then have it professionally refined\u2014a good compromise between budget and quality.  <\/p>\n<\/div>\n<\/div>\n<\/details>\n<\/div>\n<div>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">Should I send my pitch deck to investors in advance?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<div itemprop=\"text\">\n<p>Generally yes\u2014as a \u201csend-ahead deck\u201d that is understandable without an oral presentation. Some investors request it in advance; others prefer a live pitch. Create two versions: one for sending (more text) and one for presenting (more visuals).  <\/p>\n<\/div>\n<\/div>\n<\/details>\n<details style=\"background:#eaecee;border-radius:8px;padding:0;margin-bottom:0.75rem;\">\n<summary style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;list-style:none;\">What mistakes do founders make most often in pitch decks?<\/summary>\n<div style=\"padding:0 1.2rem 1rem 1.2rem;\">The most common errors are too much text, unclear problem-solution fit, unrealistic financial projections, and missing the ask. Investors spend an average of 3-4 minutes on initial decks, so every slide must earn its place. Focus on the problem you&#39;re solving, your unique solution, traction proof, and a clear funding request with use of funds.<\/div>\n<\/details>\n<\/div>\n<\/div>\n<p><!-- Verwandte Begriffe --><\/p>\n<div style=\"margin-top:2.5em;padding-top:1.5em;border-top:1px solid #e2e8f0;\">\n<strong>Related terms:<\/strong><\/p>\n<div style=\"display:flex;flex-wrap:wrap;gap:0.5rem;margin-top:0.5rem;\">\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/startup\/\" style=\"color:#1a5276;text-decoration:none;\">Startup<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-canvas\/\" style=\"color:#1a5276;text-decoration:none;\">Business Model Canvas<\/a><br \/>\n<a href=\"\/glossar\/value-proposition\/\" style=\"color:#1a5276;text-decoration:none;\">Value Proposition Design<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/usp-unique-selling-proposition\/\" style=\"color:#1a5276;text-decoration:none;\">USP<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/product-market-fit\/\" style=\"color:#1a5276;text-decoration:none;\">Product-Market Fit<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/venture-building\/\" style=\"color:#1a5276;text-decoration:none;\">Venture Building<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/scaling\/\" style=\"color:#1a5276;text-decoration:none;\">Scaling<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/lean-startup\/\" style=\"color:#1a5276;text-decoration:none;\">Lean Startup<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/brand-building\/\" style=\"color:#1a5276;text-decoration:none;\">Brand Building<\/a><br \/>\n<a href=\"\/glossar\/geschaeftsmodell-innovation\/\" style=\"color:#1a5276;text-decoration:none;\">Business Model Innovation<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key takeaways: A pitch deck is a concise presentation that founders use to introduce their startup or business concept to investors, partners, or customers. In 10\u201315 slides, it clearly and&hellip;<\/p>\n","protected":false},"author":1,"featured_media":24529,"parent":25140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25678","page","type-page","status-publish","has-post-thumbnail","hentry"],"featured_image_src":"https:\/\/pointofnew.at\/wp-content\/uploads\/2025\/07\/Point-of-New-Business-Model-Innovation-Benedikt-Hasibeder-scaled.png","_links":{"self":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/comments?post=25678"}],"version-history":[{"count":12,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25678\/revisions"}],"predecessor-version":[{"id":28313,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25678\/revisions\/28313"}],"up":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media\/24529"}],"wp:attachment":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media?parent=25678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}