{"id":25689,"date":"2026-03-03T22:23:13","date_gmt":"2026-03-03T20:23:13","guid":{"rendered":"https:\/\/pointofnew.at\/glossary\/digital-marketing-for-smes\/"},"modified":"2026-03-06T15:36:26","modified_gmt":"2026-03-06T13:36:26","slug":"digital-marketing-for-smes","status":"publish","type":"page","link":"https:\/\/pointofnew.at\/en\/glossary\/digital-marketing-for-smes\/","title":{"rendered":"Digital Marketing for SMEs"},"content":{"rendered":"<div style=\"background:#f0f4f8;padding:20px 24px;margin-bottom:32px;border-radius:12px;\">\n<p style=\"font-weight:700;font-size:1.1em;margin-bottom:8px;\">Key Takeaways<\/p>\n<p><strong>Digital marketing for SMEs<\/strong> encompasses all online measures through which small and medium-sized enterprises acquire and retain customers and increase revenue\u2014from <a href=\"https:\/\/pointofnew.at\/en\/glossary\/seo-search-engine-optimization\/\">SEO<\/a> and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/content-marketing\/\">content marketing<\/a> to social media and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/performance-marketing\/\">performance marketing<\/a>. Unlike enterprise marketing, SME digital marketing focuses on <strong>cost-efficient, scalable strategies<\/strong> with measurable ROI. A clear <a href=\"https:\/\/pointofnew.at\/en\/glossary\/positioning\/\">positioning<\/a> and a strong <a href=\"\/glossar\/usp\/\" style=\"color:#1a5276;text-decoration:none;\">USP<\/a> form the foundation for all measures.  <\/p>\n<\/div>\n<nav style=\"background:#fff;border:1px solid #e2e8f0;padding:16px 24px;margin-bottom:32px;border-radius:8px;\">\n<p style=\"font-weight:600;margin-bottom:8px;\">Table of Contents<\/p>\n<ul style=\"list-style:none;padding:0;margin:0;\">\n<li style=\"padding:4px 0;\"><a href=\"#definition\" style=\"text-decoration:none;color:#0e6b99;\">1. Definition: What Is Digital Marketing for SMEs?<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#kanaele\" style=\"text-decoration:none;color:#0e6b99;\">2. The Most Important Digital Marketing Channels<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#strategie\" style=\"text-decoration:none;color:#0e6b99;\">3. Strategy Development for SMEs<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#praxisbezug\" style=\"text-decoration:none;color:#0e6b99;\">4. Practical Context: Digital Marketing in the DACH Mid-Market<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#schritt-fuer-schritt\" style=\"text-decoration:none;color:#0e6b99;\">5. Step-by-Step: Creating a Marketing Plan<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#fehler\" style=\"text-decoration:none;color:#0e6b99;\">6. Avoiding Common Mistakes<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#faq\" style=\"text-decoration:none;color:#0e6b99;\">7. Frequently Asked Questions<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#verwandte-begriffe\" style=\"text-decoration:none;color:#0e6b99;\">8. Related Terms<\/a><\/li>\n<\/ul>\n<\/nav>\n<h2 id=\"definition\">1. Definition: What Is Digital Marketing for SMEs?<\/h2>\n<p><strong>Digital marketing for SMEs<\/strong> refers to the strategic use of digital channels and technologies by small and medium-sized enterprises to build visibility, generate qualified leads, and nurture customer relationships. At its core, it is about achieving maximum impact with limited resources. <\/p>\n<p>While large corporations employ dedicated marketing departments with double-digit budgets, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/sme-digitization\/\">SMEs<\/a> must proceed more strategically: selecting the right channels, leveraging automation, and focusing on measurable results. The foundation consists of a clear <a href=\"https:\/\/pointofnew.at\/en\/glossary\/target-audience-analysis\/\">target audience analysis<\/a>, a differentiating <a href=\"https:\/\/pointofnew.at\/en\/glossary\/brand-positioning\/\">brand positioning<\/a>, and a well-designed <a href=\"https:\/\/pointofnew.at\/en\/glossary\/sales-funnel\/\">sales funnel<\/a>. <\/p>\n<p><a href=\"https:\/\/pointofnew.at\/en\/glossary\/digitization\/\">Digitalization<\/a> has changed the rules of the game: today, small businesses can build reach with the right strategies that was previously only possible with million-dollar budgets.<\/p>\n<h2 id=\"kanaele\">2. The Most Important Digital Marketing Channels<\/h2>\n<p>Not every channel makes sense for every SME. The selection depends on the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/buyer-persona\/\">buyer persona<\/a>, the business model, and available resources: <\/p>\n<h3>2.1 Search Engine Optimization (SEO)<\/h3>\n<p><a href=\"https:\/\/pointofnew.at\/en\/glossary\/seo-search-engine-optimization\/\">SEO<\/a> and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/local-seo\/\">local SEO<\/a> are the most important channels for most SMEs\u2014organic visibility on Google brings sustainably qualified visitors without ongoing advertising costs. Additionally, <a href=\"\/glossar\/llmo\/\" style=\"color:#1a5276;text-decoration:none;\">LLM optimization (LLMO)<\/a> is becoming increasingly relevant to gain visibility in AI-generated answers. <\/p>\n<h3>2.2 Content Marketing<\/h3>\n<p><a href=\"https:\/\/pointofnew.at\/en\/glossary\/content-marketing\/\">Content marketing<\/a>\u2014blog posts, glossaries, whitepapers, videos\u2014positions your company as an expert and supports SEO. A solid <a href=\"https:\/\/pointofnew.at\/en\/glossary\/content-strategy\/\">content strategy<\/a> is the foundation for long-term visibility and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/thought-leadership\/\">thought leadership<\/a>. <\/p>\n<h3>2.3 Performance Marketing<\/h3>\n<p><a href=\"https:\/\/pointofnew.at\/en\/glossary\/performance-marketing\/\">Performance marketing<\/a> (Google Ads, Meta Ads, LinkedIn Ads) delivers fast results and measurable <a href=\"https:\/\/pointofnew.at\/en\/glossary\/conversion-rate\/\">conversion rates<\/a>. Ideal for short-term campaigns and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/lead-generation\/\">lead generation<\/a>, but involves ongoing costs. <\/p>\n<h3>2.4 Email and Marketing Automation<\/h3>\n<p><a href=\"https:\/\/pointofnew.at\/en\/glossary\/marketing-automation\/\">Marketing automation<\/a> enables SMEs to create personalized email sequences that automatically qualify leads and guide them through the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/sales-funnel\/\">sales funnel<\/a>\u2014a tremendous lever for <a href=\"https:\/\/pointofnew.at\/en\/glossary\/retention\/\">customer retention<\/a>.<\/p>\n<h3>2.5 Social Media and Brand Building<\/h3>\n<p><a href=\"https:\/\/pointofnew.at\/en\/glossary\/brand-building\/\">Brand building<\/a> via LinkedIn (B2B) or Instagram (B2C) strengthens <a href=\"https:\/\/pointofnew.at\/en\/glossary\/brand-positioning\/\">brand positioning<\/a> and builds trust. <a href=\"https:\/\/pointofnew.at\/en\/glossary\/personal-branding\/\">Personal branding<\/a> of the founder is the most effective social media approach for many SMEs.<\/p>\n<h2 id=\"strategie\">3. Strategy Development for SMEs<\/h2>\n<p>An effective digital marketing strategy for SMEs follows the principle of &#8220;Less, but better&#8221;:<\/p>\n<ul>\n<li><strong>Focus instead of scatter<\/strong>: Intensively manage a maximum of 2-3 channels instead of all half-heartedly.<\/li>\n<li><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/buyer-persona\/\">Persona-driven<\/a><\/strong>: Align every measure with the ideal target audience. Where does your customer seek information? <\/li>\n<li><strong>Data-driven decisions<\/strong>: Define <a href=\"https:\/\/pointofnew.at\/en\/glossary\/kpi-key-performance-indicator\/\">KPIs<\/a> and regularly conduct <a href=\"\/glossar\/a-b-testing\/\" style=\"color:#1a5276;text-decoration:none;\">A\/B tests<\/a>.<\/li>\n<li><strong>Plan <a href=\"https:\/\/pointofnew.at\/en\/glossary\/go-to-market-strategy\/\">go-to-market<\/a><\/strong>: Launch new products or services with a clear launch strategy.<\/li>\n<li><strong>Leverage automation<\/strong>: Cover recurring tasks with <a href=\"https:\/\/pointofnew.at\/en\/glossary\/marketing-automation\/\">marketing automation<\/a> to save resources.<\/li>\n<\/ul>\n<p>For B2B SMEs in the DACH region, a mix of <a href=\"https:\/\/pointofnew.at\/en\/glossary\/seo-search-engine-optimization\/\">SEO<\/a>, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/content-marketing\/\">content marketing<\/a>, and LinkedIn has proven particularly cost-efficient.<\/p>\n<h2 id=\"praxisbezug\">4. Practical Context: Digital Marketing in the DACH Mid-Market<\/h2>\n<p>The <a href=\"https:\/\/pointofnew.at\/en\/glossary\/mittelstand-innovation\/\">DACH mid-market<\/a> faces specific challenges in digital marketing:<\/p>\n<ul>\n<li><strong>Limited resources<\/strong>: No dedicated marketing team; management often handles marketing control itself.<\/li>\n<li><strong>Technical hurdles<\/strong>: The <a href=\"https:\/\/pointofnew.at\/en\/glossary\/sme-digitization\/\">digitalization<\/a> of marketing requires expertise in analytics, CRM, and automation tools.<\/li>\n<li><strong>Competition with corporations<\/strong>: In Google Ads, SMEs compete with the budgets of large players.<\/li>\n<\/ul>\n<p><strong>Solutions:<\/strong><\/p>\n<ul>\n<li><strong>Niche strategy<\/strong>: Dominate your niche through a clear <a href=\"\/glossar\/usp\/\" style=\"color:#1a5276;text-decoration:none;\">USP<\/a> and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/local-seo\/\">local SEO optimization<\/a>.<\/li>\n<li><strong>Content as an asset<\/strong>: Build a glossary, blog, or resource hub that generates organic traffic long-term.<\/li>\n<li><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/generative-engine-optimization-geo\/\">GEO strategy<\/a><\/strong>: Gain visibility in AI-generated answers through <a href=\"\/glossar\/llmo\/\" style=\"color:#1a5276;text-decoration:none;\">LLMO<\/a> and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/e-e-a-t-experience-expertise-authority-trust\/\">E-E-A-T<\/a> optimization.<\/li>\n<li><strong>Utilize <a href=\"\/glossar\/innovationsfoerderung\/\" style=\"color:#1a5276;text-decoration:none;\">funding<\/a><\/strong>: In Austria and Germany, numerous funding programs exist for SME digitalization.<\/li>\n<\/ul>\n<h2 id=\"schritt-fuer-schritt\">5. Step-by-Step: Creating a Marketing Plan<\/h2>\n<ol>\n<li><strong>Current state analysis<\/strong>: Which channels are you currently using? Which <a href=\"https:\/\/pointofnew.at\/en\/glossary\/kpi-key-performance-indicator\/\">KPIs<\/a> are you measuring? Where do your customers come from?  <\/li>\n<li><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/target-audience-analysis\/\">Define target audience<\/a><\/strong>: Create 1-2 detailed <a href=\"https:\/\/pointofnew.at\/en\/glossary\/buyer-persona\/\">buyer personas<\/a> with pain points, information behavior, and decision criteria.<\/li>\n<li><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/competitive-analysis\/\">Analyze competition<\/a><\/strong>: Which channels are your competitors using successfully? Where are there gaps? <\/li>\n<li><strong>Prioritize channels<\/strong>: Select 2-3 main channels based on target audience, budget, and resources.<\/li>\n<li><strong>Create <a href=\"https:\/\/pointofnew.at\/en\/glossary\/content-strategy\/\">content plan<\/a><\/strong>: Define topics, formats, and publishing frequency for at least 3 months.<\/li>\n<li><strong>Implement and measure<\/strong>: Launch, measure <a href=\"https:\/\/pointofnew.at\/en\/glossary\/conversion-rate\/\">conversion rates<\/a>, and continuously optimize through <a href=\"\/glossar\/a-b-testing\/\" style=\"color:#1a5276;text-decoration:none;\">A\/B tests<\/a>.<\/li>\n<\/ol>\n<h2 id=\"fehler\">6. Avoiding Common Mistakes<\/h2>\n<ul>\n<li><strong>No strategic foundation<\/strong>: Measures without clear <a href=\"https:\/\/pointofnew.at\/en\/glossary\/positioning\/\">positioning<\/a> and goals waste budget.<\/li>\n<li><strong>Too many channels simultaneously<\/strong>: Better to manage 2 channels excellently than 6 mediocrely.<\/li>\n<li><strong>No measurement<\/strong>: Without <a href=\"https:\/\/pointofnew.at\/en\/glossary\/kpi-key-performance-indicator\/\">KPIs<\/a> and tracking, you do not know what works.<\/li>\n<li><strong>Short-term thinking<\/strong>: SEO and content marketing require 6-12 months to reach full effectiveness.<\/li>\n<li><strong>Neglecting the website<\/strong>: Your website is the center of all measures\u2014<a href=\"https:\/\/pointofnew.at\/en\/glossary\/user-experience-ux\/\">user experience<\/a> and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/conversion-rate\/\">conversion optimization<\/a> are essential.<\/li>\n<\/ul>\n<div style=\"background:linear-gradient(135deg,#1e3a5f,#2563eb);color:#fff;padding:2rem;border-radius:12px;margin:2rem 0;text-align:center;\">\n<h3 style=\"color:#fff;margin-top:0;\">Strategically Set Up Your Digital Marketing?<\/h3>\n<p style=\"font-size:1.1rem;\">We support SMEs and mid-market companies in measurably acquiring more customers with a focused digital marketing strategy\u2014from positioning to implementation.<\/p>\n<p><a href=\"https:\/\/pointofnew.at\/en\/business-model-innovation-services\/\" style=\"display:inline-block;background:#fff;color:#1e3a5f;padding:0.75rem 2rem;border-radius:8px;text-decoration:none;font-weight:600;margin-top:0.5rem;\">Request Consultation Now \u2192<\/a>\n<\/div>\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n<h2 id=\"faq\">Frequently Asked Questions (FAQ)<\/h2>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">What does digital marketing cost for an SME?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<p itemprop=\"text\">The investment varies greatly depending on industry and goals. As a guideline: for SEO and content marketing, SMEs should budget at least \u20ac1,000-3,000 monthly (internal or external). Performance marketing requires additional advertising budget. The key lies in strategic prioritization\u2014better to implement a few measures consistently than many half-heartedly.   <\/p>\n<\/div>\n<\/details>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">Which marketing channel is most important for SMEs?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<p itemprop=\"text\">For most B2B SMEs, the combination of SEO, content marketing, and LinkedIn is most effective. B2C SMEs benefit more from social media and performance marketing. Generally: your own website with good SEO is the most important channel for almost all SMEs, as it generates leads cost-efficiently over the long term.  <\/p>\n<\/div>\n<\/details>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">Should I do marketing myself or outsource to an agency?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<p itemprop=\"text\">A hybrid approach often works best: develop the strategy together with a consultant, implement daily tasks (social media, content) internally, and outsource specialized tasks (SEO technical, ads) to experts. This way you retain control while benefiting from expertise. <\/p>\n<\/div>\n<\/details>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">How quickly does digital marketing show results?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<p itemprop=\"text\">It depends on the channel: performance marketing (Google\/Meta Ads) delivers initial results within a few days. SEO and content marketing require 3-6 months for first visible results and 6-12 months for full effectiveness. The most sustainable results come from a combination of short-term and long-term measures.  <\/p>\n<\/div>\n<\/details>\n<details style=\"background:#eaecee;border-radius:8px;padding:0;margin-bottom:0.75rem;\">\n<summary style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;list-style:none;\">Can I do digital marketing without social media?<\/summary>\n<div style=\"padding:0 1.2rem 1rem 1.2rem;\">Yes, many B2B SMEs succeed without heavy social media presence by focusing on SEO-optimized content, email marketing, Google Ads, and industry partnerships. If your customers aren&#39;t actively using social media for business decisions, investing heavily there is inefficient. Manufacturing and B2B service companies often see better returns from technical blog content, case studies, and targeted search ads than from social campaigns.<\/div>\n<\/details>\n<\/div>\n<h2 id=\"verwandte-begriffe\">8. Related Terms<\/h2>\n<div style=\"display:flex;flex-wrap:wrap;gap:8px;margin-top:12px;\">\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/sme-digitization\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">SME Digitization<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/content-marketing\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Content Marketing<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/performance-marketing\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Performance Marketing<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/seo-search-engine-optimization\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">SEO<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/local-seo\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Local SEO<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/marketing-automation\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Marketing Automation<\/a><a href=\"\/glossar\/llmo\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">LLMO (LLM Optimization)<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/generative-engine-optimization-geo\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Generative Engine Optimization (GEO)<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/brand-building\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Brand Building<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/lead-generation\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Lead Generation<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Digital marketing for SMEs encompasses all online measures through which small and medium-sized enterprises acquire and retain customers and increase revenue\u2014from SEO and content marketing to social media&hellip;<\/p>\n","protected":false},"author":1,"featured_media":24529,"parent":25140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25689","page","type-page","status-publish","has-post-thumbnail","hentry"],"featured_image_src":"https:\/\/pointofnew.at\/wp-content\/uploads\/2025\/07\/Point-of-New-Business-Model-Innovation-Benedikt-Hasibeder-scaled.png","_links":{"self":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/comments?post=25689"}],"version-history":[{"count":9,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25689\/revisions"}],"predecessor-version":[{"id":28253,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25689\/revisions\/28253"}],"up":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media\/24529"}],"wp:attachment":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media?parent=25689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}