{"id":25694,"date":"2026-03-03T22:22:26","date_gmt":"2026-03-03T20:22:26","guid":{"rendered":"https:\/\/pointofnew.at\/glossary\/clv-customer-lifetime-value\/"},"modified":"2026-03-06T15:36:29","modified_gmt":"2026-03-06T13:36:29","slug":"clv-customer-lifetime-value","status":"publish","type":"page","link":"https:\/\/pointofnew.at\/en\/glossary\/clv-customer-lifetime-value\/","title":{"rendered":"CLV (Customer Lifetime Value)"},"content":{"rendered":"<div style=\"background:#f0f4f8;padding:20px 24px;margin-bottom:32px;border-radius:12px;\">\n<p style=\"font-weight:700;font-size:1.1em;margin-bottom:8px;\">Key Takeaways<\/p>\n<p>The <strong>Customer Lifetime Value (CLV)<\/strong> is the projected total revenue a customer generates over the entire duration of the business relationship. As a key metric, CLV connects <a href=\"https:\/\/pointofnew.at\/en\/glossary\/customer-success\/\">Customer Success<\/a>, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/marketing-automation\/\">Marketing<\/a>, and Sales: It shows how much a company can spend at most on <a href=\"\/glossar\/cac\/\" style=\"color:#1a5276;text-decoration:none;\">customer acquisition (CAC)<\/a> and where investments in <a href=\"https:\/\/pointofnew.at\/en\/glossary\/retention\/\">customer retention<\/a> have the greatest leverage. For <a href=\"https:\/\/pointofnew.at\/en\/glossary\/subscription-model\/\">subscription models<\/a> and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/scaling\/\">scaling companies<\/a>, CLV is the most important strategic metric.  <\/p>\n<\/div>\n<nav style=\"background:#fff;border:1px solid #e2e8f0;padding:16px 24px;margin-bottom:32px;border-radius:8px;\">\n<p style=\"font-weight:600;margin-bottom:8px;\">Table of Contents<\/p>\n<ul style=\"list-style:none;padding:0;margin:0;\">\n<li style=\"padding:4px 0;\"><a href=\"#definition\" style=\"text-decoration:none;color:#0e6b99;\">1. Definition: What is Customer Lifetime Value?<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#berechnung\" style=\"text-decoration:none;color:#0e6b99;\">2. Calculating CLV: Formulas and Methods<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#clv-cac\" style=\"text-decoration:none;color:#0e6b99;\">3. CLV:CAC Ratio \u2013 The Golden Ratio<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#steigern\" style=\"text-decoration:none;color:#0e6b99;\">4. Increasing CLV: Strategies and Levers<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#praxisbezug\" style=\"text-decoration:none;color:#0e6b99;\">5. Practical Application: CLV in the DACH Mid-Market<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#schritt-fuer-schritt\" style=\"text-decoration:none;color:#0e6b99;\">6. Step-by-Step: Implementing CLV Optimization<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#faq\" style=\"text-decoration:none;color:#0e6b99;\">7. Frequently Asked Questions<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#verwandte-begriffe\" style=\"text-decoration:none;color:#0e6b99;\">8. Related Terms<\/a><\/li>\n<\/ul>\n<\/nav>\n<h2 id=\"definition\">1. Definition: What is Customer Lifetime Value?<\/h2>\n<p>The <strong>Customer Lifetime Value (CLV)<\/strong> \u2013 also called customer lifetime value or customer value \u2013 is the projected net revenue a customer generates over the entire business relationship with a company. It considers all revenues (initial purchase, repeat purchases, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/upselling\/\">upselling<\/a>, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/cross-selling\/\">cross-selling<\/a>) minus the direct costs of customer service. <\/p>\n<p>CLV answers one of the most important strategic questions: <strong>How much is a customer worth?<\/strong> This answer influences fundamental decisions: How much can <a href=\"\/glossar\/cac\/\" style=\"color:#1a5276;text-decoration:none;\">customer acquisition<\/a> cost? Which <a href=\"https:\/\/pointofnew.at\/en\/glossary\/customer-success\/\">customer success measures<\/a> are worth the investment? Which customer segments are most profitable?  <\/p>\n<p>In <a href=\"https:\/\/pointofnew.at\/en\/glossary\/subscription-model\/\">subscription models<\/a> and SaaS companies, CLV is particularly relevant because initial acquisition often results in a loss and only amortizes over the contract duration. But CLV is also an essential <a href=\"https:\/\/pointofnew.at\/en\/glossary\/kpi-key-performance-indicator\/\">KPI<\/a> for <a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-consulting\/\">consulting firms<\/a> and service providers. <\/p>\n<h2 id=\"berechnung\">2. Calculating CLV: Formulas and Methods<\/h2>\n<h3>Simple Formula<\/h3>\n<p><strong>CLV = Average Order Value \u00d7 Purchase Frequency per Year \u00d7 Average Customer Lifetime (in years)<\/strong><\/p>\n<p>Example: A consulting client commissions an average of 2 projects\/year at \u20ac15,000 each and remains for 4 years \u2192 CLV = 15,000 \u00d7 2 \u00d7 4 = <strong>\u20ac120,000<\/strong><\/p>\n<h3>Detailed Formula with Margin<\/h3>\n<p><strong>CLV = (Average Revenue per Customer \u00d7 Gross Margin) \u00f7 <a href=\"https:\/\/pointofnew.at\/en\/glossary\/churn-rate\/\">Churn Rate<\/a><\/strong><\/p>\n<p>This formula is particularly suitable for <a href=\"https:\/\/pointofnew.at\/en\/glossary\/subscription-model\/\">subscription business models<\/a>: With a monthly revenue of \u20ac500, 70% margin, and 5% monthly churn \u2192 CLV = (500 \u00d7 0.7) \u00f7 0.05 = <strong>\u20ac7,000<\/strong><\/p>\n<h3>Cohort-Based Calculation<\/h3>\n<p>For more accurate forecasts: Analyze the purchasing behavior of past customer cohorts and project their revenue trajectories. Consider seasonal effects, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/upselling\/\">expansion revenue<\/a>, and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/churn-rate\/\">churn patterns<\/a>. <\/p>\n<h2 id=\"clv-cac\">3. CLV:CAC Ratio \u2013 The Golden Ratio<\/h2>\n<p>The ratio of Customer Lifetime Value to <a href=\"\/glossar\/cac\/\" style=\"color:#1a5276;text-decoration:none;\">Customer Acquisition Cost (CAC)<\/a> is one of the most important metrics for the viability of a business model:<\/p>\n<ul>\n<li><strong>CLV:CAC below 1:1<\/strong>: Critical \u2013 You are losing money with each customer. <a href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-transformation\/\">Business model transformation<\/a> required.<\/li>\n<li><strong>CLV:CAC 1:1 to 3:1<\/strong>: Suboptimal \u2013 Profitability is possible, but margins are thin.<\/li>\n<li><strong>CLV:CAC 3:1 to 5:1<\/strong>: Ideal \u2013 healthy ratio with room for growth investments.<\/li>\n<li><strong>CLV:CAC above 5:1<\/strong>: Very good, but check whether you are investing too little in growth.<\/li>\n<\/ul>\n<p>For <a href=\"\/glossar\/startup\/\" style=\"color:#1a5276;text-decoration:none;\">startups<\/a> and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/scaling\/\">scaling companies<\/a>, this ratio is crucial for determining whether the <a href=\"\/glossar\/geschaeftsmodell-innovation\/\" style=\"color:#1a5276;text-decoration:none;\">business model<\/a> is viable \u2013 and how aggressively to invest in <a href=\"https:\/\/pointofnew.at\/en\/glossary\/lead-generation\/\">lead generation<\/a> and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/performance-marketing\/\">performance marketing<\/a>.<\/p>\n<h2 id=\"steigern\">4. Increasing CLV: Strategies and Levers<\/h2>\n<p>There are three fundamental levers for increasing CLV:<\/p>\n<h3>4.1 Extending Customer Lifetime (Retention)<\/h3>\n<p>The <a href=\"https:\/\/pointofnew.at\/en\/glossary\/retention\/\">retention rate<\/a> is the strongest lever: Improving customer retention by just 5% can increase CLV by 25-95%. Measures: <\/p>\n<ul>\n<li>Proactive <a href=\"https:\/\/pointofnew.at\/en\/glossary\/customer-success\/\">Customer Success<\/a> with health score and early warning system<\/li>\n<li>Excellent onboarding with fast time-to-value<\/li>\n<li>Regular business reviews and <a href=\"\/glossar\/nps\/\" style=\"color:#1a5276;text-decoration:none;\">NPS measurements<\/a><\/li>\n<\/ul>\n<h3>4.2 Increasing Revenue per Customer (Expansion)<\/h3>\n<p><a href=\"https:\/\/pointofnew.at\/en\/glossary\/upselling\/\">Upselling<\/a> and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/cross-selling\/\">cross-selling<\/a> to existing customers is 5-7x more cost-efficient than acquiring new customers:<\/p>\n<ul>\n<li>Tiered <a href=\"https:\/\/pointofnew.at\/en\/glossary\/pricing-strategy\/\">pricing<\/a> with a natural upgrade path<\/li>\n<li>Offer complementary products and services<\/li>\n<li>Usage-based <a href=\"\/glossar\/revenue-model\/\" style=\"color:#1a5276;text-decoration:none;\">revenue models<\/a> with growing revenue as usage increases<\/li>\n<\/ul>\n<h3>4.3 Increasing Purchase Frequency<\/h3>\n<p>Regular customer contact through <a href=\"https:\/\/pointofnew.at\/en\/glossary\/marketing-automation\/\">marketing automation<\/a>, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/content-marketing\/\">content marketing<\/a>, and personal support keeps your company top-of-mind and creates opportunities for follow-up orders.<\/p>\n<h2 id=\"praxisbezug\">5. Practical Application: CLV in the DACH Mid-Market<\/h2>\n<p>For the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/mittelstand-innovation\/\">DACH mid-market<\/a>, CLV thinking is particularly valuable:<\/p>\n<ul>\n<li><strong>Consulting firms<\/strong>: The typical CLV is \u20ac50,000-200,000 over 3-5 years. A single loyal customer is worth more than ten one-time project contracts. <\/li>\n<li><strong>B2B service providers<\/strong>: Long-term service contracts with <a href=\"https:\/\/pointofnew.at\/en\/glossary\/upselling\/\">upselling potential<\/a> continuously increase CLV.<\/li>\n<li><strong>SaaS providers in the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/sme-digitization\/\">SME segment<\/a><\/strong>: With lower individual revenue per customer, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/churn-rate\/\">churn reduction<\/a> becomes the central growth driver.<\/li>\n<\/ul>\n<p><strong>Practical example:<\/strong> An <a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-consulting\/\">innovation consulting firm<\/a> analyzes its CLV by customer segment and discovers that customers from the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/mittelstand-innovation\/\">mid-market<\/a> (CLV: \u20ac180,000) are three times more valuable than <a href=\"\/glossar\/startup\/\" style=\"color:#1a5276;text-decoration:none;\">startup<\/a> customers (CLV: \u20ac60,000). The <a href=\"https:\/\/pointofnew.at\/en\/glossary\/go-to-market-strategy\/\">go-to-market strategy<\/a> is adjusted accordingly. <\/p>\n<h2 id=\"schritt-fuer-schritt\">6. Step-by-Step: Implementing CLV Optimization<\/h2>\n<ol>\n<li><strong>Collect data<\/strong>: Record for each customer: initial order, follow-up revenue, duration of relationship, and service costs.<\/li>\n<li><strong>Calculate CLV<\/strong>: Start with the simple formula. Segment by customer category, industry, and acquisition channel. <\/li>\n<li><strong><a href=\"\/glossar\/cac\/\" style=\"color:#1a5276;text-decoration:none;\">Calculate CAC<\/a><\/strong>: Determine acquisition costs per channel and calculate the CLV:CAC ratio.<\/li>\n<li><strong>Identify levers<\/strong>: Which lever has the greatest potential \u2013 retention, expansion, or frequency? Prioritize. <\/li>\n<li><strong>Implement measures<\/strong>: Start with the strongest lever. With high <a href=\"https:\/\/pointofnew.at\/en\/glossary\/churn-rate\/\">churn<\/a> \u2192 <a href=\"https:\/\/pointofnew.at\/en\/glossary\/customer-success\/\">Customer Success<\/a>. With low churn \u2192 <a href=\"https:\/\/pointofnew.at\/en\/glossary\/upselling\/\">upselling program<\/a>.  <\/li>\n<li><strong>Set up monitoring<\/strong>: Track CLV monthly per cohort and segment. Integrate CLV into your reporting <a href=\"https:\/\/pointofnew.at\/en\/glossary\/kpi-key-performance-indicator\/\">KPIs<\/a>. <\/li>\n<\/ol>\n<div style=\"background:linear-gradient(135deg,#1e3a5f,#2563eb);color:#fff;padding:2rem;border-radius:12px;margin:2rem 0;text-align:center;\">\n<h3 style=\"color:#fff;margin-top:0;\">Systematically increase your customer value?<\/h3>\n<p style=\"font-size:1.1rem;\">We help you develop CLV-oriented strategies \u2013 from Customer Success to upselling to optimized pricing strategy.<\/p>\n<p><a href=\"https:\/\/pointofnew.at\/en\/business-model-innovation-services\/\" style=\"display:inline-block;background:#fff;color:#1e3a5f;padding:0.75rem 2rem;border-radius:8px;text-decoration:none;font-weight:600;margin-top:0.5rem;\">Request Consultation Now \u2192<\/a>\n<\/div>\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n<h2 id=\"faq\">Frequently Asked Questions (FAQ)<\/h2>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">How do I calculate CLV for a consulting firm?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<p itemprop=\"text\">For consulting firms: Average project revenue \u00d7 projects per year \u00d7 average customer relationship duration. Example: \u20ac20,000 \u00d7 1.5 projects\/year \u00d7 4 years = \u20ac120,000 CLV. Also consider referral value: If a loyal customer brings 2 new customers, the effective CLV increases significantly.  <\/p>\n<\/div>\n<\/details>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">What is a good CLV:CAC ratio?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<p itemprop=\"text\">A CLV:CAC ratio of 3:1 is considered healthy \u2013 you earn three times more than customer acquisition costs. Below 3:1, you should either reduce acquisition costs or increase customer value. Above 5:1 is excellent, but may also indicate that you are investing too little in growth.  <\/p>\n<\/div>\n<\/details>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">What has the greatest impact on CLV?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<p itemprop=\"text\">Customer retention has the greatest leverage effect on CLV. A reduction in churn rate by just 5 percentage points can increase CLV by 25-95% \u2013 depending on the business model. Therefore, Customer Success is the most effective investment for increasing CLV, followed by upselling and cross-selling.  <\/p>\n<\/div>\n<\/details>\n<details style=\"background:#eaecee;border-radius:8px;padding:0;margin-bottom:0.75rem;\">\n<summary style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;list-style:none;\">How can I increase Customer Lifetime Value?<\/summary>\n<div style=\"padding:0 1.2rem 1rem 1.2rem;\">The three main levers are increasing purchase frequency, raising average order value through upsells and cross-sells, and extending customer lifespan by reducing churn. Focus first on retention \u2013 a 5% increase in retention can boost profits by 25-95%. For B2B, this means proactive customer success programs, regular value reviews, and product education. Adding premium tiers or complementary services also drives CLV growth.<\/div>\n<\/details>\n<details style=\"background:#eaecee;border-radius:8px;padding:0;margin-bottom:0.75rem;\">\n<summary style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;list-style:none;\">Why is CLV more important than short-term revenue?<\/summary>\n<div style=\"padding:0 1.2rem 1rem 1.2rem;\">CLV-focused companies make smarter acquisition and retention decisions because they understand the long-term value of each customer segment. This allows higher customer acquisition spending for high-value segments, better resource allocation to retention programs, and more strategic product development. Companies optimizing for CLV typically achieve 3-7x higher profitability than those chasing short-term sales metrics alone.<\/div>\n<\/details>\n<\/div>\n<h2 id=\"verwandte-begriffe\">8. Related Terms<\/h2>\n<div style=\"display:flex;flex-wrap:wrap;gap:8px;margin-top:12px;\">\n<a href=\"\/glossar\/cac\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Customer Acquisition Cost (CAC)<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/churn-rate\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Churn Rate<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/retention\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Retention<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/upselling\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Upselling<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/cross-selling\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Cross-Selling<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/customer-success\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Customer Success<\/a><a href=\"\/glossar\/nps\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Net Promoter Score (NPS)<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/pricing-strategy\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Pricing Strategy<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/subscription-model\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Subscription model<\/a><a href=\"\/glossar\/revenue-model\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Revenue Model<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways The Customer Lifetime Value (CLV) is the projected total revenue a customer generates over the entire duration of the business relationship. As a key metric, CLV connects Customer&hellip;<\/p>\n","protected":false},"author":1,"featured_media":24529,"parent":25140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25694","page","type-page","status-publish","has-post-thumbnail","hentry"],"featured_image_src":"https:\/\/pointofnew.at\/wp-content\/uploads\/2025\/07\/Point-of-New-Business-Model-Innovation-Benedikt-Hasibeder-scaled.png","_links":{"self":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/comments?post=25694"}],"version-history":[{"count":8,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25694\/revisions"}],"predecessor-version":[{"id":28261,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25694\/revisions\/28261"}],"up":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media\/24529"}],"wp:attachment":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media?parent=25694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}