{"id":25695,"date":"2026-03-03T22:22:42","date_gmt":"2026-03-03T20:22:42","guid":{"rendered":"https:\/\/pointofnew.at\/glossary\/scrum\/"},"modified":"2026-03-06T15:43:51","modified_gmt":"2026-03-06T13:43:51","slug":"scrum","status":"publish","type":"page","link":"https:\/\/pointofnew.at\/en\/glossary\/scrum\/","title":{"rendered":"Scrum"},"content":{"rendered":"<p><!-- TL;DR Box --><\/p>\n<h2>Further reading<\/h2>\n<div style=\"margin-top:0.5rem;\">\n<ul style=\"list-style:none;padding:0;\">\n<li style=\"margin-bottom:0.5rem;\"><a href=\"https:\/\/pointofnew.at\/en\/innovation-process-the-5-phases-of-successful-innovation-in-companies\/\" style=\"color:#1a5276;text-decoration:none;\">Innovation Process: 5 Phases for Successful Innovation<\/a><\/li>\n<li style=\"margin-bottom:0.5rem;\"><a href=\"https:\/\/pointofnew.at\/en\/business-model-canvas-guide-examples-and-practical-tips-for-smes\/\" style=\"color:#1a5276;text-decoration:none;\">Business Model Canvas: Guide &amp; Examples for SMEs<\/a><\/li>\n<li style=\"margin-bottom:0.5rem;\"><a href=\"https:\/\/pointofnew.at\/en\/digital-transformation-in-smes-a-guide-for-smes-in-the-dach-region\/\" style=\"color:#1a5276;text-decoration:none;\">Digital Transformation for SMEs: A Guide<\/a><\/li>\n<\/ul>\n<\/div>\n<div style=\"background:#f0f1f3;padding:1.2em 1.5em;margin-bottom:2em;border-radius:8px;\">\n<strong>Key points at a glance:<\/strong> Scrum is an agile framework for the iterative development of products and projects. In short sprints (1\u20134 weeks), small, self-organising teams deliver working results\u2014with regular review and adaptation. Scrum is the most widely used agile method worldwide.\n<\/div>\n<nav style=\"background:#f9f9f9;padding:1.5rem 2rem;border-radius:8px;margin-bottom:2rem;\">\n<strong style=\"font-size:1.1rem;\">Table of Contents<\/strong><\/p>\n<ol style=\"margin:0.75rem 0 0;padding-left:1.25rem;\">\n<li><a href=\"#definition\" style=\"text-decoration:none;color:#1a5276;\">What is Scrum?<\/a><\/li>\n<li><a href=\"#rollen\" style=\"text-decoration:none;color:#1a5276;\">The Three Scrum Roles<\/a><\/li>\n<li><a href=\"#events\" style=\"text-decoration:none;color:#1a5276;\">Scrum Events (Ceremonies)<\/a><\/li>\n<li><a href=\"#artefakte\" style=\"text-decoration:none;color:#1a5276;\">Scrum Artifacts<\/a><\/li>\n<li><a href=\"#vorteile\" style=\"text-decoration:none;color:#1a5276;\">Benefits of Scrum<\/a><\/li>\n<li><a href=\"#innovation\" style=\"text-decoration:none;color:#1a5276;\">Scrum for Innovation and Business Model Development<\/a><\/li>\n<li><a href=\"#faq\" style=\"text-decoration:none;color:#1a5276;\">Frequently Asked Questions About Scrum<\/a><\/li>\n<\/ol>\n<\/nav>\n<h2 id=\"definition\">What is Scrum?<\/h2>\n<p><strong>Scrum<\/strong> is a lightweight framework for agile product and project development. Developed by Ken Schwaber and Jeff Sutherland, it is based on three pillars: transparency, inspection, and adaptation. Scrum is one of the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/agile-methods\/\" style=\"color:#1a5276;text-decoration:none;\">agile methods<\/a> and is the most widely used framework in software development\u2014but is increasingly being applied in other areas as well.  <\/p>\n<p>The basic principle: Complex tasks are broken down into small, manageable units and completed in fixed time periods (sprints). After each sprint, there is a working partial result and the opportunity to adjust course. Scrum replaces long-term planning with iterative progress\u2014inspired by the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/lean-startup\/\" style=\"color:#1a5276;text-decoration:none;\">Lean Startup principle<\/a> of rapid learning.  <\/p>\n<h2 id=\"rollen\">The Three Scrum Roles<\/h2>\n<ul>\n<li><strong>Product Owner:<\/strong> Responsible for the &#8216;What&#8217; \u2013 defines and prioritizes the requirements (Product Backlog), represents the customer perspective, and maximizes the value of the product. Understands the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/jobs-to-be-done-jtbd\/\" style=\"color:#1a5276;text-decoration:none;\">Jobs-to-be-Done<\/a> of the users. <\/li>\n<li><strong>Scrum Master:<\/strong> Responsible for the &#8216;How&#8217; \u2013 ensures that Scrum is applied correctly, removes impediments, and coaches the team. Not a project manager, but a servant leader. <\/li>\n<li><strong>Development Team:<\/strong> 3\u20139 people who build the product. Self-organized, cross-functional, and collectively responsible for delivery <\/li>\n<\/ul>\n<h2 id=\"events\">Scrum Events (Ceremonies)<\/h2>\n<p>Five fixed events structure the Scrum cycle:<\/p>\n<ol>\n<li><strong>Sprint Planning:<\/strong> The team plans the sprint\u2014which backlog items will be implemented in the next 1\u20134 weeks?<\/li>\n<li><strong>Daily Scrum (Stand-up):<\/strong> 15-minute daily meeting\u2014What did I do yesterday? What am I doing today? Are there any obstacles?  <\/li>\n<li><strong>Sprint Review:<\/strong> At the end of the sprint, the result is presented to stakeholders\u2014gather feedback, adjust backlog<\/li>\n<li><strong>Sprint Retrospective:<\/strong> The team reflects on the process\u2014What went well? What can we improve? Continuous improvement  <\/li>\n<li><strong>Backlog Refinement:<\/strong> Ongoing maintenance of the Product Backlog\u2014detail requirements, prioritize, estimate<\/li>\n<\/ol>\n<h2 id=\"artefakte\">Scrum Artifacts<\/h2>\n<ul>\n<li><strong>Product Backlog:<\/strong> Prioritized list of all requirements\u2014maintained by the Product Owner, living document<\/li>\n<li><strong>Sprint Backlog:<\/strong> The backlog items selected for the current sprint plus the plan to implement them<\/li>\n<li><strong>Increment:<\/strong> The functional outcome at the end of the sprint \u2013 must comply with the &#8216;Definition of Done&#8217;.<\/li>\n<\/ul>\n<h2 id=\"vorteile\">Benefits of Scrum<\/h2>\n<ul>\n<li><strong>Fast Delivery:<\/strong> A working result every 1\u20134 weeks\u2014instead of months of development without output<\/li>\n<li><strong>Flexibility:<\/strong> Requirements can be adjusted after each sprint\u2014ideal for uncertain environments<\/li>\n<li><strong>Transparency:<\/strong> All stakeholders can see progress at any time and can influence it<\/li>\n<li><strong>Quality:<\/strong> Regular reviews and the Definition of Done ensure quality<\/li>\n<li><strong>Team Motivation:<\/strong> Self-organization and regular successes increase motivation<\/li>\n<li><strong>Risk Minimization:<\/strong> Problems are identified early\u2014not just at the end of the project<\/li>\n<\/ul>\n<h2 id=\"innovation\">Scrum for Innovation and Business Model Development<\/h2>\n<p>Scrum is increasingly being used beyond software development:<\/p>\n<ul>\n<li><strong><a href=\"\/glossar\/geschaeftsmodell-innovation\/\" style=\"color:#1a5276;text-decoration:none;\">Business Model Innovation<\/a>:<\/strong> Sprints for the iterative development and validation of new business models<\/li>\n<li><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/design-thinking\/\" style=\"color:#1a5276;text-decoration:none;\">Design Thinking<\/a> + Scrum:<\/strong> Design Thinking for ideation, Scrum for implementation\u2014a powerful combination<\/li>\n<li><strong>Marketing Sprints:<\/strong> Plan and optimize <a href=\"https:\/\/pointofnew.at\/en\/glossary\/content-strategy\/\" style=\"color:#1a5276;text-decoration:none;\">content strategy<\/a> and campaigns in agile cycles<\/li>\n<li><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/venture-building\/\" style=\"color:#1a5276;text-decoration:none;\">Venture Building<\/a>:<\/strong> Build and validate new business areas in sprint cycles<\/li>\n<li><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/okr-objectives-and-key-results-2\/\" style=\"color:#1a5276;text-decoration:none;\">OKR<\/a> + Scrum:<\/strong> Translate strategic goals (OKR) into operational sprints<\/li>\n<\/ul>\n<p>For <a href=\"https:\/\/pointofnew.at\/en\/glossary\/mittelstand-innovation\/\" style=\"color:#1a5276;text-decoration:none;\">medium-sized companies<\/a>, Scrum offers a structured entry into agile working\u2014without having to restructure the entire organization immediately.<\/p>\n<p><!-- CTA Box --><\/p>\n<div style=\"background:linear-gradient(135deg,#1e3a5f,#2563eb);color:#fff;padding:2rem;border-radius:12px;margin:2rem 0;text-align:center;\">\n<h3 style=\"color:#fff;margin-top:0;\">Would you like to introduce agile methods in your organization?<\/h3>\n<p style=\"font-size:1.1rem;\">We support you in implementing Scrum and agile working methods\u2014practical and tailored to your organization.<\/p>\n<p><a href=\"https:\/\/pointofnew.at\/en\/business-model-innovation-services\/\" style=\"display:inline-block;background:#fff;color:#1e3a5f;padding:0.75rem 2rem;border-radius:8px;text-decoration:none;font-weight:600;margin-top:0.5rem;\">\u2192 Schedule a consultation now<\/a>\n<\/div>\n<p><!-- FAQ --><\/p>\n<div class=\"faq-section\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n<div>\n<h2 id=\"faq\">Frequently Asked Questions (FAQ)<\/h2>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">What is the difference between Scrum and Kanban?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<div itemprop=\"text\">\n<p>Scrum works in fixed sprints with defined roles and events. Kanban is a flow-based system without fixed iterations\u2014tasks are processed continuously. Scrum is better suited for projects with clear delivery cycles, Kanban for continuous work such as support or operations. Many teams use a combination (Scrumban).   <\/p>\n<\/div>\n<\/div>\n<\/details>\n<\/div>\n<div>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">Can Scrum be used outside of IT?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<div itemprop=\"text\">\n<p>Yes\u2014Scrum is successfully used in marketing, HR, product development, research, and even in education. Wherever complex tasks are solved through teamwork and flexibility is important, Scrum can deliver value. <\/p>\n<\/div>\n<\/div>\n<\/details>\n<\/div>\n<div>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">How do I introduce Scrum in a small team?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<div itemprop=\"text\">\n<p>Start with the basics: 2-week sprints, daily stand-ups (15 min.), sprint reviews, and retrospectives. The Product Owner can initially take on the Scrum Master role as well. Important: Maintain the events consistently\u2014regularity creates rhythm and improvement.  <\/p>\n<\/div>\n<\/div>\n<\/details>\n<\/div>\n<div>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">Do I need a Scrum certification?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<div itemprop=\"text\">\n<p>Not to get started. The official Scrum Guide is free and only 13 pages long. Certifications (CSM, PSM) are valuable for deeper understanding and if you are introducing Scrum professionally in organizations. Start pragmatically and deepen your knowledge as needed.   <\/p>\n<\/div>\n<\/div>\n<\/details>\n<details style=\"background:#eaecee;border-radius:8px;padding:0;margin-bottom:0.75rem;\">\n<summary style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;list-style:none;\">What are the most common mistakes when implementing Scrum?<\/summary>\n<div style=\"padding:0 1.2rem 1rem 1.2rem;\">Common failures include treating Scrum as a checklist without embracing the mindset, skipping retrospectives, allowing sprints to be constantly interrupted, or having a Product Owner who isn&#39;t empowered to make decisions. Many teams also create too-long sprints (ideal is 1-2 weeks) or turn daily standups into status reports. Success requires genuine commitment from leadership and protecting the team from external disruptions.<\/div>\n<\/details>\n<\/div>\n<\/div>\n<p><!-- Verwandte Begriffe --><\/p>\n<div style=\"margin-top:2.5em;padding-top:1.5em;border-top:1px solid #e2e8f0;\">\n<strong>Related terms:<\/strong><\/p>\n<div style=\"display:flex;flex-wrap:wrap;gap:0.5rem;margin-top:0.5rem;\">\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/agile-methods\/\" style=\"color:#1a5276;text-decoration:none;\">Agile Methods<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/okr-objectives-and-key-results-2\/\" style=\"color:#1a5276;text-decoration:none;\">OKR<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/lean-startup\/\" style=\"color:#1a5276;text-decoration:none;\">Lean Startup<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/design-thinking\/\" style=\"color:#1a5276;text-decoration:none;\">Design Thinking<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-process\/\" style=\"color:#1a5276;text-decoration:none;\">Innovation Process<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/change-management\/\" style=\"color:#1a5276;text-decoration:none;\">Change management<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/prototyping\/\" style=\"color:#1a5276;text-decoration:none;\">Prototyping<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-culture\/\" style=\"color:#1a5276;text-decoration:none;\">Innovation Culture<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/startup\/\" style=\"color:#1a5276;text-decoration:none;\">Startup<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/venture-building\/\" style=\"color:#1a5276;text-decoration:none;\">Venture Building<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Further reading Innovation Process: 5 Phases for Successful Innovation Business Model Canvas: Guide &amp; Examples for SMEs Digital Transformation for SMEs: A Guide Key points at a glance: Scrum is&hellip;<\/p>\n","protected":false},"author":1,"featured_media":24529,"parent":25140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25695","page","type-page","status-publish","has-post-thumbnail","hentry"],"featured_image_src":"https:\/\/pointofnew.at\/wp-content\/uploads\/2025\/07\/Point-of-New-Business-Model-Innovation-Benedikt-Hasibeder-scaled.png","_links":{"self":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/comments?post=25695"}],"version-history":[{"count":10,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25695\/revisions"}],"predecessor-version":[{"id":28326,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25695\/revisions\/28326"}],"up":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media\/24529"}],"wp:attachment":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media?parent=25695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}