{"id":25709,"date":"2026-03-03T22:21:28","date_gmt":"2026-03-03T20:21:28","guid":{"rendered":"https:\/\/pointofnew.at\/glossary\/d2c-direct-to-consumer\/"},"modified":"2026-03-06T15:36:39","modified_gmt":"2026-03-06T13:36:39","slug":"d2c-direct-to-consumer","status":"publish","type":"page","link":"https:\/\/pointofnew.at\/en\/glossary\/d2c-direct-to-consumer\/","title":{"rendered":"D2C (Direct-to-Consumer)"},"content":{"rendered":"<div style=\"background:#f0f4f8;padding:20px 24px;margin-bottom:32px;border-radius:12px;\">\n<p style=\"font-weight:700;font-size:1.1em;margin-bottom:8px;\">Key Takeaways<\/p>\n<p><strong>D2C (Direct to Consumer)<\/strong> refers to a <a href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-patterns\/\">business model pattern<\/a> in which companies sell their products or services directly to end customers\u2014without intermediaries, distributors, or marketplaces. D2C enables full control over <a href=\"https:\/\/pointofnew.at\/en\/glossary\/brand-positioning\/\">brand<\/a>, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/pricing-strategy\/\">pricing<\/a>, customer data, and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/customer-experience-cx\/\">customer experience<\/a>. Through <a href=\"https:\/\/pointofnew.at\/en\/glossary\/digitization\/\">digitalization<\/a> and the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/platform-business-model\/\">platform economy<\/a>, D2C is now a realistic option for <a href=\"https:\/\/pointofnew.at\/en\/glossary\/sme-digitization\/\">SMEs<\/a> and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/mittelstand-innovation\/\">mid-sized companies<\/a> as a <a href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-transformation\/\">business model extension<\/a>.  <\/p>\n<\/div>\n<nav style=\"background:#fff;border:1px solid #e2e8f0;padding:16px 24px;margin-bottom:32px;border-radius:8px;\">\n<p style=\"font-weight:600;margin-bottom:8px;\">Table of Contents<\/p>\n<ul style=\"list-style:none;padding:0;margin:0;\">\n<li style=\"padding:4px 0;\"><a href=\"#definition\" style=\"text-decoration:none;color:#0e6b99;\">1. Definition: What is D2C?<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#vorteile\" style=\"text-decoration:none;color:#0e6b99;\">2. Advantages of the D2C Model<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#herausforderungen\" style=\"text-decoration:none;color:#0e6b99;\">3. Challenges and Risks<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#strategien\" style=\"text-decoration:none;color:#0e6b99;\">4. D2C Strategies and Success Factors<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#praxisbezug\" style=\"text-decoration:none;color:#0e6b99;\">5. Practical Relevance: D2C in the DACH Region<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#schritt-fuer-schritt\" style=\"text-decoration:none;color:#0e6b99;\">6. Step-by-Step: Building a D2C Channel<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#faq\" style=\"text-decoration:none;color:#0e6b99;\">7. Frequently Asked Questions<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#verwandte-begriffe\" style=\"text-decoration:none;color:#0e6b99;\">8. Related Terms<\/a><\/li>\n<\/ul>\n<\/nav>\n<h2 id=\"definition\">1. Definition: What is D2C?<\/h2>\n<p><strong>D2C (Direct to Consumer)<\/strong>\u2014also called DTC\u2014is a sales model in which the manufacturer or service provider sells directly to the end customer and controls the entire sales process: from customer acquisition through purchase to after-sales service.<\/p>\n<p>Traditionally, companies relied on intermediaries\u2014wholesalers, retailers, distributors. D2C eliminates these intermediary stages and creates a direct relationship with the customer. <a href=\"https:\/\/pointofnew.at\/en\/glossary\/digital-transformation\/\">Digitalization<\/a> has democratized D2C: with an online shop, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/content-marketing\/\">content marketing<\/a>, and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/performance-marketing\/\">performance marketing<\/a>, any company can now sell directly to its target audience.  <\/p>\n<p>D2C is not only relevant for consumer goods: B2B companies are also increasingly using D2C elements\u2014e.g., <a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-consulting\/\">consulting firms<\/a> that offer their services directly via their website instead of through intermediaries or partners.<\/p>\n<h2 id=\"vorteile\">2. Advantages of the D2C Model<\/h2>\n<ul>\n<li><strong>Full control over the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/brand-positioning\/\">brand<\/a><\/strong>: You determine how your product is presented, positioned, and experienced\u2014no intermediary dilutes your message.<\/li>\n<li><strong>Customer data as an asset<\/strong>: Direct access to purchasing behavior, preferences, and feedback. This data drives <a href=\"https:\/\/pointofnew.at\/en\/glossary\/marketing-automation\/\">personalization<\/a>, product development, and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/upselling\/\">upselling<\/a>. <\/li>\n<li><strong>Higher margins<\/strong>: Without retail margins, more profit remains per sale\u2014or you can be more aggressive with your <a href=\"https:\/\/pointofnew.at\/en\/glossary\/pricing-strategy\/\">pricing strategy<\/a>.<\/li>\n<li><strong>Faster iteration<\/strong>: Direct customer feedback enables faster product improvements\u2014a core principle of <a href=\"https:\/\/pointofnew.at\/en\/glossary\/lean-startup\/\">Lean Startup<\/a>.<\/li>\n<li><strong>Stronger <a href=\"https:\/\/pointofnew.at\/en\/glossary\/retention\/\">customer loyalty<\/a><\/strong>: Direct relationships enable better <a href=\"https:\/\/pointofnew.at\/en\/glossary\/customer-success\/\">customer success<\/a> and higher <a href=\"\/glossar\/clv\/\" style=\"color:#1a5276;text-decoration:none;\">CLV<\/a>.<\/li>\n<\/ul>\n<h2 id=\"herausforderungen\">3. Challenges and Risks<\/h2>\n<ul>\n<li><strong>Customer acquisition<\/strong>: Without retail reach, you must build your own channels\u2014<a href=\"https:\/\/pointofnew.at\/en\/glossary\/seo-search-engine-optimization\/\">SEO<\/a>, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/performance-marketing\/\">ads<\/a>, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/content-marketing\/\">content<\/a>. <a href=\"\/glossar\/cac\/\" style=\"color:#1a5276;text-decoration:none;\">CAC<\/a> can be high initially. <\/li>\n<li><strong>Logistics and fulfillment<\/strong>: For physical products: storage, shipping, and returns must be organized internally.<\/li>\n<li><strong>Scaling<\/strong>: <a href=\"https:\/\/pointofnew.at\/en\/glossary\/scaling\/\">Growth<\/a> requires investments in technology, customer service, and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/marketing-automation\/\">automation<\/a>.<\/li>\n<li><strong>Channel conflict<\/strong>: If you distribute through retailers in parallel, D2C can lead to tensions with existing distribution partners.<\/li>\n<\/ul>\n<h2 id=\"strategien\">4. D2C Strategies and Success Factors<\/h2>\n<h3>4.1 Building a Strong Brand<\/h3>\n<p>D2C thrives on differentiation: clear <a href=\"https:\/\/pointofnew.at\/en\/glossary\/brand-positioning\/\">positioning<\/a>, a compelling <a href=\"\/glossar\/usp\/\" style=\"color:#1a5276;text-decoration:none;\">USP<\/a>, and consistent <a href=\"https:\/\/pointofnew.at\/en\/glossary\/brand-building\/\">brand building<\/a> are the foundation. Without retailers as multipliers, you must create visibility yourself. <\/p>\n<h3>4.2 Content as an Acquisition Engine<\/h3>\n<p><a href=\"https:\/\/pointofnew.at\/en\/glossary\/content-marketing\/\">Content marketing<\/a> and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/seo-search-engine-optimization\/\">SEO<\/a> are the most sustainable acquisition channels for D2C: a <a href=\"\/glossar\/geschaeftsmodell-innovation\/\" style=\"color:#1a5276;text-decoration:none;\">glossary<\/a>, blog, or resource hub attracts qualified visitors and builds trust. Additionally, <a href=\"\/glossar\/llmo\/\" style=\"color:#1a5276;text-decoration:none;\">LLMO<\/a> is becoming increasingly relevant. <\/p>\n<h3>4.3 Building a Community<\/h3>\n<p>Successful D2C brands build communities around their products: through social media, newsletters, events, or exclusive content. Community creates loyalty and reduces <a href=\"https:\/\/pointofnew.at\/en\/glossary\/churn-rate\/\">churn rate<\/a>. <\/p>\n<h3>4.4 Leveraging Data<\/h3>\n<p>The biggest D2C advantage: direct customer data. Use it for personalization, <a href=\"\/glossar\/a-b-testing\/\" style=\"color:#1a5276;text-decoration:none;\">A\/B testing<\/a>, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/buyer-persona\/\">persona development<\/a>, and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/conversion-rate\/\">conversion optimization<\/a>. <\/p>\n<h2 id=\"praxisbezug\">5. Practical Relevance: D2C in the DACH Region<\/h2>\n<p>In the DACH region, D2C is gaining importance\u2014in both consumer and B2B sectors:<\/p>\n<ul>\n<li><strong>Consumer goods<\/strong>: Brands like SNOCKS, Purelei, or KoRo have proven that D2C works in the German-speaking region\u2014through social media, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/performance-marketing\/\">performance marketing<\/a>, and strong brand identity.<\/li>\n<li><strong>B2B services<\/strong>: <a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-consulting\/\">Consulting firms<\/a> and agencies that market their services directly through content, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/seo-search-engine-optimization\/\">SEO<\/a>, and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/personal-branding\/\">personal branding<\/a> use D2C principles.<\/li>\n<li><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/mittelstand-innovation\/\">Mid-sized companies<\/a><\/strong>: Traditional manufacturers complement their retail distribution with their own D2C channels (online shop, configurator) and thus gain direct customer access.<\/li>\n<\/ul>\n<p><strong>Practical example:<\/strong> A machinery manufacturer complements its dealer distribution with its own online shop for spare parts and accessories. D2C share of revenue: initially 5%, after 2 years 20%\u2014with significantly higher margins and direct customer feedback for <a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-management\/\">product development<\/a>. <\/p>\n<h2 id=\"schritt-fuer-schritt\">6. Step-by-Step: Building a D2C Channel<\/h2>\n<ol>\n<li><strong>Market analysis<\/strong>: Is there direct demand from your <a href=\"https:\/\/pointofnew.at\/en\/glossary\/target-audience-analysis\/\">target audience<\/a>? Which competitors are already distributing D2C? <\/li>\n<li><strong>Define <a href=\"https:\/\/pointofnew.at\/en\/glossary\/value-proposition\/\">value proposition<\/a> for D2C<\/strong>: Why should customers buy directly from you instead of from a retailer? (e.g., exclusive products, better service, lower price) <\/li>\n<li><strong>Build the channel<\/strong>: Online shop, landing pages, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/sales-funnel\/\">funnel<\/a>. For services: booking system and offer platform. <\/li>\n<li><strong>Generate traffic<\/strong>: <a href=\"https:\/\/pointofnew.at\/en\/glossary\/seo-search-engine-optimization\/\">SEO<\/a> and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/content-marketing\/\">content<\/a> for organic reach, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/performance-marketing\/\">ads<\/a> for a quick start.<\/li>\n<li><strong>Optimize <a href=\"https:\/\/pointofnew.at\/en\/glossary\/customer-experience-cx\/\">customer experience<\/a><\/strong>: Excellent onboarding, fast support, personalized communication.<\/li>\n<li><strong>Scale<\/strong>: <a href=\"https:\/\/pointofnew.at\/en\/glossary\/marketing-automation\/\">Automation<\/a>, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/subscription-model\/\">subscription elements<\/a>, and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/upselling\/\">upselling<\/a> programs for sustainable growth.<\/li>\n<\/ol>\n<div style=\"background:linear-gradient(135deg,#1e3a5f,#2563eb);color:#fff;padding:2rem;border-radius:12px;margin:2rem 0;text-align:center;\">\n<h3 style=\"color:#fff;margin-top:0;\">Sell directly to your customers?<\/h3>\n<p style=\"font-size:1.1rem;\">We help you develop a D2C strategy\u2014from brand positioning through channel building to scaling with content and automation.<\/p>\n<p><a href=\"https:\/\/pointofnew.at\/en\/business-model-innovation-services\/\" style=\"display:inline-block;background:#fff;color:#1e3a5f;padding:0.75rem 2rem;border-radius:8px;text-decoration:none;font-weight:600;margin-top:0.5rem;\">Request Consultation Now \u2192<\/a>\n<\/div>\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n<h2 id=\"faq\">Frequently Asked Questions (FAQ)<\/h2>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">Is D2C only relevant for consumer goods?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<p itemprop=\"text\">No\u2014D2C principles apply wherever direct customer contact is possible. B2B service providers, SaaS companies, and consulting firms use D2C elements such as content marketing, SEO, and direct online booking. Traditional B2B manufacturers are also increasingly complementing their retail distribution with their own D2C channels for spare parts, accessories, or services.  <\/p>\n<\/div>\n<\/details>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">How do I avoid channel conflicts with existing retailers?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<p itemprop=\"text\">Strategies for avoidance: Offer D2C exclusive products or bundles that are not available through retail. Or use D2C for after-sales (spare parts, accessories, services), not for the core product. Transparent communication with retail partners is crucial.  <\/p>\n<\/div>\n<\/details>\n<details itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">What are the biggest success factors for D2C?<\/summary>\n<div itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<p itemprop=\"text\">Three success factors: First, a strong, differentiating brand with a clear USP. Second, an efficient acquisition engine (SEO + content + ads) with manageable CAC. Third, an excellent customer experience with fast onboarding, personal service, and systematic customer success for high retention.  <\/p>\n<\/div>\n<\/details>\n<details style=\"background:#eaecee;border-radius:8px;padding:0;margin-bottom:0.75rem;\">\n<summary style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;list-style:none;\">What are the biggest cost considerations for D2C?<\/summary>\n<div style=\"padding:0 1.2rem 1rem 1.2rem;\">Major costs include website development and maintenance, customer acquisition (typically 20-40% of revenue), logistics and fulfillment, payment processing fees (2-4%), and customer service infrastructure. Returns management, inventory, and technology stack (e-commerce platform, CRM, analytics) add ongoing expenses. Many brands underestimate CAC \u2013 acquiring customers directly often costs 3-5x more than wholesale initially, though margins are 2-3x higher once scale is achieved.<\/div>\n<\/details>\n<details style=\"background:#eaecee;border-radius:8px;padding:0;margin-bottom:0.75rem;\">\n<summary style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;list-style:none;\">How do established brands transition to D2C successfully?<\/summary>\n<div style=\"padding:0 1.2rem 1rem 1.2rem;\">Start with a complementary product line or exclusive offerings that don&#39;t compete directly with retail partners. Test with a small pilot market before going national. Offer different bundles, customization, or subscription options unavailable in retail. Communicate clearly with retail partners about your strategy and positioning. Nike and Adidas succeeded by framing D2C as innovation labs and customization channels, not retail replacements, before gradually shifting more volume direct.<\/div>\n<\/details>\n<\/div>\n<h2 id=\"verwandte-begriffe\">8. Related Terms<\/h2>\n<div style=\"display:flex;flex-wrap:wrap;gap:8px;margin-top:12px;\">\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-patterns\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Business model patterns<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/platform-business-model\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Platform Business Model<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/brand-positioning\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Brand Positioning<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/brand-building\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Brand Building<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/omnichannel\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Omnichannel<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/customer-experience-cx\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Customer Experience<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/subscription-model\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Subscription model<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/content-marketing\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Content Marketing<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/performance-marketing\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Performance Marketing<\/a><a href=\"https:\/\/pointofnew.at\/en\/glossary\/scaling\/\" style=\"display:inline-block;background:white;border:1px solid #d5d8dc;border-radius:20px;padding:0.4rem 1rem;margin:0.3rem;color:#1a5276;text-decoration:none;font-size:0.95em;\">Scaling<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways D2C (Direct to Consumer) refers to a business model pattern in which companies sell their products or services directly to end customers\u2014without intermediaries, distributors, or marketplaces. D2C enables&hellip;<\/p>\n","protected":false},"author":1,"featured_media":24529,"parent":25140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25709","page","type-page","status-publish","has-post-thumbnail","hentry"],"featured_image_src":"https:\/\/pointofnew.at\/wp-content\/uploads\/2025\/07\/Point-of-New-Business-Model-Innovation-Benedikt-Hasibeder-scaled.png","_links":{"self":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/comments?post=25709"}],"version-history":[{"count":8,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25709\/revisions"}],"predecessor-version":[{"id":28279,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25709\/revisions\/28279"}],"up":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media\/24529"}],"wp:attachment":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media?parent=25709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}