{"id":28556,"date":"2026-03-27T07:35:50","date_gmt":"2026-03-27T05:35:50","guid":{"rendered":"https:\/\/pointofnew.at\/?page_id=28556"},"modified":"2026-03-27T08:08:35","modified_gmt":"2026-03-27T06:08:35","slug":"innovation","status":"publish","type":"page","link":"https:\/\/pointofnew.at\/en\/glossary\/innovation\/","title":{"rendered":"Innovation: Definition, Types, Process &#038; Methods for SMEs"},"content":{"rendered":"<div style=\"background:#f0f1f3;padding:20px 24px;margin-bottom:32px;border-radius:12px;\">\n<p style=\"font-weight:700;font-size:1.1em;margin-bottom:8px;\">Key Takeaways<\/p>\n<p><strong>Innovation<\/strong> is the successful implementation of a new idea into measurable value \u2014 whether as a product, service, process, or <a href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-canvas\/\" style=\"color:#1a5276;text-decoration:none;\">business model<\/a>. Innovation is more than invention: only when an idea works in the market does it become an innovation. For SMEs, systematic innovation is the decisive lever for staying competitive and unlocking new growth opportunities.<\/p>\n<\/div>\n<nav style=\"background:#fff;border:1px solid #e2e8f0;padding:16px 24px;margin-bottom:32px;border-radius:8px;\">\n<p style=\"font-weight:600;margin-bottom:8px;\">Table of Contents<\/p>\n<ul style=\"list-style:none;padding:0;margin:0;\">\n<li style=\"padding:4px 0;\"><a href=\"#definition\" style=\"text-decoration:none;color:#0e6b99;\">1. What Is Innovation?<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#types\" style=\"text-decoration:none;color:#0e6b99;\">2. Types of Innovation: The 4 Dimensions<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#disruptive\" style=\"text-decoration:none;color:#0e6b99;\">3. Disruptive vs. Incremental Innovation<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#process\" style=\"text-decoration:none;color:#0e6b99;\">4. The Innovation Process in 5 Phases<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#culture\" style=\"text-decoration:none;color:#0e6b99;\">5. Innovation Culture as a Success Factor<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#methods\" style=\"text-decoration:none;color:#0e6b99;\">6. Innovation Methods Overview<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#sme\" style=\"text-decoration:none;color:#0e6b99;\">7. Innovation in SMEs: Opportunities &#038; Challenges<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#kpis\" style=\"text-decoration:none;color:#0e6b99;\">8. Measuring Innovation: KPIs &#038; Metrics<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#funding\" style=\"text-decoration:none;color:#0e6b99;\">9. Innovation Funding &#038; Support<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#faq\" style=\"text-decoration:none;color:#0e6b99;\">10. FAQ<\/a><\/li>\n<\/ul>\n<\/nav>\n<h2 id=\"definition\" style=\"color:#1a5276;margin-top:32px;\">1. What Is Innovation?<\/h2>\n<p><strong>Innovation<\/strong> (from Latin innovatio = renewal) refers to the successful introduction of something new that creates measurable value. The distinction between invention and innovation is critical:<\/p>\n<div style=\"background:#f8f9fa;padding:16px 24px;border-left:4px solid #1a5276;margin:16px 0;border-radius:0 8px 8px 0;\">\n<p style=\"font-weight:700;margin-bottom:4px;\">Invention + Successful Market Introduction = Innovation<\/p>\n<p style=\"font-size:0.95em;\">An idea only becomes innovation when it&#8217;s implemented and delivers proven value to customers, processes, or markets.<\/p>\n<\/div>\n<p>Peter Drucker defined innovation as &#8220;the entrepreneur&#8217;s tool&#8221; \u2014 the means by which change is exploited as an opportunity for new business. Joseph Schumpeter coined the term &#8220;creative destruction&#8221;: innovation displaces the old and creates the new.<\/p>\n<p>For businesses, this means: innovation is not chance \u2014 it&#8217;s a <strong>systematic process<\/strong> that can and must be planned, managed, and measured.<\/p>\n<h2 id=\"types\" style=\"color:#1a5276;margin-top:32px;\">2. Types of Innovation: The 4 Dimensions<\/h2>\n<p>Innovation goes far beyond products. There are four essential dimensions:<\/p>\n<table style=\"width:100%;border-collapse:collapse;margin:16px 0;\">\n<tr style=\"background:#1a5276;color:#fff;\">\n<th style=\"padding:10px 12px;\">Dimension<\/th>\n<th style=\"padding:10px 12px;\">Description<\/th>\n<th style=\"padding:10px 12px;\">Example<\/th>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;\">\n<td style=\"padding:8px 12px;\"><strong>Product Innovation<\/strong><\/td>\n<td style=\"padding:8px 12px;\">New or significantly improved product\/service<\/td>\n<td style=\"padding:8px 12px;\">iPhone (2007), Tesla Model 3<\/td>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;background:#f8f9fa;\">\n<td style=\"padding:8px 12px;\"><strong>Process Innovation<\/strong><\/td>\n<td style=\"padding:8px 12px;\">New or improved production\/delivery processes<\/td>\n<td style=\"padding:8px 12px;\">Toyota Production System, Amazon Logistics<\/td>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;\">\n<td style=\"padding:8px 12px;\"><strong>Business Model Innovation<\/strong><\/td>\n<td style=\"padding:8px 12px;\">New way to create and capture value<\/td>\n<td style=\"padding:8px 12px;\">Netflix (DVD \u2192 Streaming), Uber<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px 12px;\"><strong>Organizational Innovation<\/strong><\/td>\n<td style=\"padding:8px 12px;\">New structures, cultures, ways of working<\/td>\n<td style=\"padding:8px 12px;\">Spotify Model (Squads\/Tribes), Remote-First<\/td>\n<\/tr>\n<\/table>\n<p>The most impactful innovations often combine multiple dimensions: the iPhone was simultaneously a product, process, and business model innovation (App Store).<\/p>\n<h2 id=\"disruptive\" style=\"color:#1a5276;margin-top:32px;\">3. Disruptive vs. Incremental Innovation<\/h2>\n<p>Clayton Christensen distinguished two fundamentally different types:<\/p>\n<table style=\"width:100%;border-collapse:collapse;margin:16px 0;\">\n<tr style=\"background:#1a5276;color:#fff;\">\n<th style=\"padding:10px 12px;\"><\/th>\n<th style=\"padding:10px 12px;\">Incremental<\/th>\n<th style=\"padding:10px 12px;\"><a href=\"https:\/\/pointofnew.at\/en\/glossary\/disruptive-innovation\/\" style=\"color:#fff;text-decoration:underline;\">Disruptive<\/a><\/th>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;\">\n<td style=\"padding:8px 12px;\"><strong>What<\/strong><\/td>\n<td style=\"padding:8px 12px;\">Gradual improvement<\/td>\n<td style=\"padding:8px 12px;\">Fundamentally new approach<\/td>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;background:#f8f9fa;\">\n<td style=\"padding:8px 12px;\"><strong>Risk<\/strong><\/td>\n<td style=\"padding:8px 12px;\">Low<\/td>\n<td style=\"padding:8px 12px;\">High<\/td>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;\">\n<td style=\"padding:8px 12px;\"><strong>Timeline<\/strong><\/td>\n<td style=\"padding:8px 12px;\">Short-term (months)<\/td>\n<td style=\"padding:8px 12px;\">Long-term (years)<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px 12px;\"><strong>Example<\/strong><\/td>\n<td style=\"padding:8px 12px;\">iPhone 14 \u2192 15<\/td>\n<td style=\"padding:8px 12px;\">Smartphone replaces Nokia<\/td>\n<\/tr>\n<\/table>\n<p><strong>For SMEs:<\/strong> 80% of innovation activities should be incremental (improving core business), 20% disruptive (exploring new fields). This 80\/20 rule protects daily business while enabling future investments.<\/p>\n<h2 id=\"process\" style=\"color:#1a5276;margin-top:32px;\">4. The Innovation Process in 5 Phases<\/h2>\n<p>A structured <a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-process\/\" style=\"color:#1a5276;text-decoration:none;\">innovation process<\/a> transforms ideas into market-ready solutions:<\/p>\n<ol style=\"margin:12px 0;padding-left:24px;\">\n<li style=\"margin-bottom:10px;\"><strong>Ideation:<\/strong> Systematic idea generation through <a href=\"https:\/\/pointofnew.at\/en\/glossary\/design-thinking\/\" style=\"color:#1a5276;text-decoration:none;\">Design Thinking<\/a>, brainstorming, <a href=\"https:\/\/pointofnew.at\/en\/glossary\/jobs-to-be-done-jtbd\/\" style=\"color:#1a5276;text-decoration:none;\">Jobs-to-be-Done<\/a> analysis, or customer interviews.<\/li>\n<li style=\"margin-bottom:10px;\"><strong>Evaluation &#038; Selection:<\/strong> Score ideas by market potential, feasibility, strategic fit, and resource requirements.<\/li>\n<li style=\"margin-bottom:10px;\"><strong>Concept Development:<\/strong> Build business cases, define <a href=\"https:\/\/pointofnew.at\/en\/glossary\/mvp-minimum-viable-product\/\" style=\"color:#1a5276;text-decoration:none;\">MVPs<\/a>, develop detailed concepts.<\/li>\n<li style=\"margin-bottom:10px;\"><strong>Prototyping &#038; Validation:<\/strong> Test fast, learn, iterate. <a href=\"https:\/\/pointofnew.at\/en\/glossary\/prototyping\/\" style=\"color:#1a5276;text-decoration:none;\">Prototype<\/a> with real users.<\/li>\n<li style=\"margin-bottom:10px;\"><strong>Market Launch &#038; Scale:<\/strong> Execute <a href=\"https:\/\/pointofnew.at\/en\/glossary\/go-to-market-strategy\/\" style=\"color:#1a5276;text-decoration:none;\">go-to-market strategy<\/a>, measure, optimize, scale.<\/li>\n<\/ol>\n<h2 id=\"culture\" style=\"color:#1a5276;margin-top:32px;\">5. Innovation Culture as a Success Factor<\/h2>\n<p>The best innovation strategy fails without the right <a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-culture\/\" style=\"color:#1a5276;text-decoration:none;\">innovation culture<\/a>:<\/p>\n<ul style=\"margin:12px 0;padding-left:24px;\">\n<li style=\"margin-bottom:6px;\"><strong>Psychological safety:<\/strong> Team members must feel safe to voice ideas and make mistakes<\/li>\n<li style=\"margin-bottom:6px;\"><strong>Failure culture:<\/strong> Failing fast is cheaper than failing slow. &#8220;Fail fast, learn faster&#8221;<\/li>\n<li style=\"margin-bottom:6px;\"><strong>Cross-functional teams:<\/strong> Innovation happens at intersections \u2014 not in silos<\/li>\n<li style=\"margin-bottom:6px;\"><strong>Time for innovation:<\/strong> Dedicated innovation sprints or Google&#8217;s 20% time<\/li>\n<li style=\"margin-bottom:6px;\"><strong>Leadership:<\/strong> Innovation must be championed, funded, and modeled by leadership<\/li>\n<\/ul>\n<h2 id=\"methods\" style=\"color:#1a5276;margin-top:32px;\">6. Innovation Methods Overview<\/h2>\n<table style=\"width:100%;border-collapse:collapse;margin:16px 0;\">\n<tr style=\"background:#1a5276;color:#fff;\">\n<th style=\"padding:10px 12px;\">Method<\/th>\n<th style=\"padding:10px 12px;\">Focus<\/th>\n<th style=\"padding:10px 12px;\">Best For<\/th>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;\">\n<td style=\"padding:8px 12px;\"><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/design-thinking\/\" style=\"color:#1a5276;text-decoration:none;\">Design Thinking<\/a><\/strong><\/td>\n<td style=\"padding:8px 12px;\">User-centricity, empathy<\/td>\n<td style=\"padding:8px 12px;\">New products &#038; services<\/td>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;background:#f8f9fa;\">\n<td style=\"padding:8px 12px;\"><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/lean-startup\/\" style=\"color:#1a5276;text-decoration:none;\">Lean Startup<\/a><\/strong><\/td>\n<td style=\"padding:8px 12px;\">Build-Measure-Learn, MVP<\/td>\n<td style=\"padding:8px 12px;\">New business models<\/td>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;\">\n<td style=\"padding:8px 12px;\"><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-canvas\/\" style=\"color:#1a5276;text-decoration:none;\">Business Model Canvas<\/a><\/strong><\/td>\n<td style=\"padding:8px 12px;\">Business model design<\/td>\n<td style=\"padding:8px 12px;\">Strategy &#038; BMI<\/td>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;background:#f8f9fa;\">\n<td style=\"padding:8px 12px;\"><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/blue-ocean-strategy\/\" style=\"color:#1a5276;text-decoration:none;\">Blue Ocean Strategy<\/a><\/strong><\/td>\n<td style=\"padding:8px 12px;\">Creating new markets<\/td>\n<td style=\"padding:8px 12px;\">Strategic repositioning<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px 12px;\"><strong><a href=\"https:\/\/pointofnew.at\/en\/glossary\/open-innovation\/\" style=\"color:#1a5276;text-decoration:none;\">Open Innovation<\/a><\/strong><\/td>\n<td style=\"padding:8px 12px;\">Leveraging external knowledge<\/td>\n<td style=\"padding:8px 12px;\">Fast-changing industries<\/td>\n<\/tr>\n<\/table>\n<h2 id=\"sme\" style=\"color:#1a5276;margin-top:32px;\">7. Innovation in SMEs: Opportunities &#038; Challenges<\/h2>\n<p><strong>Advantages:<\/strong><\/p>\n<ul style=\"margin:12px 0;padding-left:24px;\">\n<li style=\"margin-bottom:6px;\">Short decision paths \u2014 from idea to execution in weeks, not years<\/li>\n<li style=\"margin-bottom:6px;\">Customer proximity \u2014 direct feedback loops, deep market understanding<\/li>\n<li style=\"margin-bottom:6px;\">Flexibility \u2014 no corporate overhead, fast adaptation<\/li>\n<li style=\"margin-bottom:6px;\">Entrepreneurial spirit \u2014 owners drive innovation personally<\/li>\n<\/ul>\n<p><strong>Challenges:<\/strong><\/p>\n<ul style=\"margin:12px 0;padding-left:24px;\">\n<li style=\"margin-bottom:6px;\">Limited resources \u2014 no dedicated R&#038;D budget like large corporations<\/li>\n<li style=\"margin-bottom:6px;\">Daily operations dominate \u2014 &#8220;no time for innovation&#8221;<\/li>\n<li style=\"margin-bottom:6px;\">Risk aversion \u2014 fear of failure with tight margins<\/li>\n<\/ul>\n<p><strong>Solution:<\/strong> Innovation doesn&#8217;t have to be expensive. With the right methods and external support from <a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-consulting\/\" style=\"color:#1a5276;text-decoration:none;\">innovation consulting<\/a>, SMEs can innovate systematically on a manageable budget.<\/p>\n<h2 id=\"kpis\" style=\"color:#1a5276;margin-top:32px;\">8. Measuring Innovation: KPIs &#038; Metrics<\/h2>\n<table style=\"width:100%;border-collapse:collapse;margin:16px 0;\">\n<tr style=\"background:#1a5276;color:#fff;\">\n<th style=\"padding:10px 12px;\">KPI<\/th>\n<th style=\"padding:10px 12px;\">What It Measures<\/th>\n<th style=\"padding:10px 12px;\">Target<\/th>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;\">\n<td style=\"padding:8px 12px;\"><strong>Innovation Rate<\/strong><\/td>\n<td style=\"padding:8px 12px;\">Revenue share from new products (&lt;3 years)<\/td>\n<td style=\"padding:8px 12px;\">15\u201330%<\/td>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;background:#f8f9fa;\">\n<td style=\"padding:8px 12px;\"><strong>Time-to-Market<\/strong><\/td>\n<td style=\"padding:8px 12px;\">Time from idea to market launch<\/td>\n<td style=\"padding:8px 12px;\">Industry-dependent<\/td>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;\">\n<td style=\"padding:8px 12px;\"><strong>Idea Funnel<\/strong><\/td>\n<td style=\"padding:8px 12px;\">Ideas \u2192 Concepts \u2192 Launches<\/td>\n<td style=\"padding:8px 12px;\">100 \u2192 10 \u2192 2<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px 12px;\"><strong>Innovation ROI<\/strong><\/td>\n<td style=\"padding:8px 12px;\">Return on Innovation Investment<\/td>\n<td style=\"padding:8px 12px;\">&gt; 3:1<\/td>\n<\/tr>\n<\/table>\n<h2 id=\"funding\" style=\"color:#1a5276;margin-top:32px;\">9. Innovation Funding &#038; Support<\/h2>\n<p>Numerous programs support SMEs with innovation projects:<\/p>\n<ul style=\"margin:12px 0;padding-left:24px;\">\n<li style=\"margin-bottom:6px;\"><strong>Horizon Europe:<\/strong> EU framework programme for research and innovation<\/li>\n<li style=\"margin-bottom:6px;\"><strong>EIC Accelerator:<\/strong> EU funding for breakthrough innovations<\/li>\n<li style=\"margin-bottom:6px;\"><strong>National programs:<\/strong> Most EU countries offer R&#038;D tax credits and innovation grants<\/li>\n<li style=\"margin-bottom:6px;\"><strong>Innovation vouchers:<\/strong> Small grants for SMEs to work with research institutions<\/li>\n<\/ul>\n<h2 id=\"faq\" style=\"color:#1a5276;margin-top:32px;\">10. FAQ<\/h2>\n<div style=\"margin:16px 0;\">\n<p style=\"font-weight:600;margin-bottom:4px;\">What&#8217;s the difference between innovation and invention?<\/p>\n<p style=\"margin-bottom:16px;\">An invention is a new idea or technology. An innovation is the successful implementation of that idea in the market. Many inventions never become innovations because they fail to find a market.<\/p>\n<p style=\"font-weight:600;margin-bottom:4px;\">Can SMEs innovate without a large budget?<\/p>\n<p style=\"margin-bottom:16px;\">Yes. Methods like Lean Startup, Design Thinking, and Open Innovation enable systematic innovation with limited resources. What matters is the willingness to dedicate time and attention \u2014 not the size of the budget.<\/p>\n<p style=\"font-weight:600;margin-bottom:4px;\">How do I start with innovation?<\/p>\n<p style=\"margin-bottom:16px;\">Three entry points: (1) Systematically ask customers what&#8217;s missing or frustrating. (2) Introduce a monthly Innovation Day. (3) Engage external innovation consulting for a workshop. The first step matters more than the perfect plan.<\/p>\n<p style=\"font-weight:600;margin-bottom:4px;\">What makes a good innovation strategy?<\/p>\n<p style=\"margin-bottom:16px;\">A good innovation strategy defines: Where to innovate (search fields)? How much to invest (resources)? Which methods to use? How to measure success? And who is responsible? It&#8217;s embedded in the overall business strategy.<\/p>\n<\/div>\n<div style=\"margin-top:2rem;padding-top:1.5rem;border-top:1px solid #e5e7eb;\">\n<p style=\"font-size:1.1rem;font-weight:600;color:#374151;margin-bottom:1rem;\">Related Terms:<\/p>\n<div style=\"display:flex;flex-wrap:wrap;gap:0.5rem;\">\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-process\/\" style=\"display:inline-flex;align-items:center;padding:0.4rem 0.9rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Innovation Process<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-culture\/\" style=\"display:inline-flex;align-items:center;padding:0.4rem 0.9rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Innovation Culture<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-strategy\/\" style=\"display:inline-flex;align-items:center;padding:0.4rem 0.9rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Innovation Strategy<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/disruptive-innovation\/\" style=\"display:inline-flex;align-items:center;padding:0.4rem 0.9rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Disruptive Innovation<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/design-thinking\/\" style=\"display:inline-flex;align-items:center;padding:0.4rem 0.9rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Design Thinking<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/open-innovation\/\" style=\"display:inline-flex;align-items:center;padding:0.4rem 0.9rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Open Innovation<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-consulting\/\" style=\"display:inline-flex;align-items:center;padding:0.4rem 0.9rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Innovation Consulting<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/lean-startup\/\" style=\"display:inline-flex;align-items:center;padding:0.4rem 0.9rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Lean Startup<\/a>\n<\/div>\n<\/div>\n<div style=\"margin-top:2rem;padding-top:1.5rem;border-top:1px solid #e5e7eb;\">\n<p style=\"font-size:1.1rem;font-weight:600;color:#374151;margin-bottom:0.75rem;\">Further Reading:<\/p>\n<div style=\"display:flex;flex-direction:column;gap:0.25rem;\">\n<a href=\"https:\/\/pointofnew.at\/en\/blog\/innovation-process-the-5-phases-of-successful-innovation-in-companies\/\" style=\"color:#1a5276;text-decoration:none;font-size:0.95rem;\">\u2192 Innovation Process: The 5 Phases of Successful Innovation<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/blog\/innovation-consulting-vienna-why-business-model-innovation-is-the-key-to-sustainable-growth\/\" style=\"color:#1a5276;text-decoration:none;font-size:0.95rem;\">\u2192 Innovation Consulting Vienna: Why Business Model Innovation Is the Key<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/blog\/business-model-canvas-guide-examples-and-practical-tips-for-smes\/\" style=\"color:#1a5276;text-decoration:none;font-size:0.95rem;\">\u2192 Business Model Canvas: Guide, Examples and Tips for SMEs<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Innovation is the successful implementation of a new idea into measurable value \u2014 whether as a product, service, process, or business model. Innovation is more than invention: only&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":25140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-28556","page","type-page","status-publish","hentry"],"featured_image_src":null,"_links":{"self":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/28556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/comments?post=28556"}],"version-history":[{"count":2,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/28556\/revisions"}],"predecessor-version":[{"id":28575,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/28556\/revisions\/28575"}],"up":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25140"}],"wp:attachment":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media?parent=28556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}