{"id":28562,"date":"2026-03-27T07:45:57","date_gmt":"2026-03-27T05:45:57","guid":{"rendered":"https:\/\/pointofnew.at\/?page_id=28562"},"modified":"2026-03-27T08:08:38","modified_gmt":"2026-03-27T06:08:38","slug":"customer-acquisition-cost","status":"publish","type":"page","link":"https:\/\/pointofnew.at\/en\/glossary\/customer-acquisition-cost\/","title":{"rendered":"Customer Acquisition Cost (CAC): Definition, Formula &#038; Optimization"},"content":{"rendered":"<div style=\"background:#f0f1f3;padding:20px 24px;margin-bottom:32px;border-radius:12px;\">\n<p style=\"font-weight:700;font-size:1.1em;margin-bottom:8px;\">Key Takeaways<\/p>\n<p><strong>Customer Acquisition Cost (CAC)<\/strong> is the average cost a company spends to acquire a new customer. It includes all marketing and sales expenses and is one of the most critical <a href=\"https:\/\/pointofnew.at\/en\/glossary\/kpi-key-performance-indicator\/\" style=\"color:#1a5276;text-decoration:none;\">KPIs<\/a> for sustainable growth. For SMEs, understanding CAC is essential to allocate marketing budgets efficiently and evaluate the profitability of each acquisition channel.<\/p>\n<\/div>\n<nav style=\"background:#fff;border:1px solid #e2e8f0;padding:16px 24px;margin-bottom:32px;border-radius:8px;\">\n<p style=\"font-weight:600;margin-bottom:8px;\">Table of Contents<\/p>\n<ul style=\"list-style:none;padding:0;margin:0;\">\n<li style=\"padding:4px 0;\"><a href=\"#definition\" style=\"text-decoration:none;color:#0e6b99;\">1. What Is Customer Acquisition Cost?<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#formula\" style=\"text-decoration:none;color:#0e6b99;\">2. How to Calculate CAC<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#benchmarks\" style=\"text-decoration:none;color:#0e6b99;\">3. CAC Benchmarks by Industry<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#cac-clv\" style=\"text-decoration:none;color:#0e6b99;\">4. The CAC:CLV Ratio \u2014 The Golden Rule<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#optimize\" style=\"text-decoration:none;color:#0e6b99;\">5. 10 Strategies to Optimize Your CAC<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#channels\" style=\"text-decoration:none;color:#0e6b99;\">6. CAC by Marketing Channel<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#b2b-b2c\" style=\"text-decoration:none;color:#0e6b99;\">7. CAC in B2B vs. B2C<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#practice\" style=\"text-decoration:none;color:#0e6b99;\">8. Practical Guide for SMEs<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#mistakes\" style=\"text-decoration:none;color:#0e6b99;\">9. Common Mistakes in CAC Calculation<\/a><\/li>\n<li style=\"padding:4px 0;\"><a href=\"#faq\" style=\"text-decoration:none;color:#0e6b99;\">10. FAQ<\/a><\/li>\n<\/ul>\n<\/nav>\n<h2 id=\"definition\" style=\"color:#1a5276;margin-top:32px;\">1. What Is Customer Acquisition Cost?<\/h2>\n<p><strong>Customer Acquisition Cost (CAC)<\/strong> represents the total cost of acquiring a new paying customer. It encompasses all direct and indirect costs associated with the customer acquisition process \u2014 from marketing spend to sales team salaries.<\/p>\n<p>CAC is a fundamental component of unit economics and works hand-in-hand with <strong>Customer Lifetime Value (CLV)<\/strong>. A business is only sustainably profitable when the lifetime value of a customer exceeds the cost of acquiring them.<\/p>\n<p>CAC typically includes:<\/p>\n<ul style=\"margin:12px 0;padding-left:24px;\">\n<li style=\"margin-bottom:6px;\"><strong>Marketing costs:<\/strong> Ad spend (Google, Social), agency fees, tools &#038; software, content production<\/li>\n<li style=\"margin-bottom:6px;\"><strong>Sales costs:<\/strong> Team salaries, CRM systems, commissions, travel<\/li>\n<li style=\"margin-bottom:6px;\"><strong>Technology costs:<\/strong> Marketing automation, analytics, landing page builders<\/li>\n<li style=\"margin-bottom:6px;\"><strong>Overhead:<\/strong> Proportional administrative costs attributable to acquisition<\/li>\n<\/ul>\n<h2 id=\"formula\" style=\"color:#1a5276;margin-top:32px;\">2. How to Calculate CAC<\/h2>\n<div style=\"background:#f8f9fa;padding:16px 24px;border-left:4px solid #1a5276;margin:16px 0;border-radius:0 8px 8px 0;\">\n<p style=\"font-weight:700;font-size:1.05em;\">CAC = Total Marketing + Sales Costs \u00f7 Number of New Customers Acquired<\/p>\n<\/div>\n<p><strong>Example:<\/strong> A company invests \u20ac30,000 in marketing and \u20ac20,000 in sales in Q1. During that period, they acquire 100 new customers.<\/p>\n<p>CAC = (\u20ac30,000 + \u20ac20,000) \u00f7 100 = <strong>\u20ac500 per new customer<\/strong><\/p>\n<p>For deeper analysis, calculate <strong>channel-specific CAC:<\/strong><\/p>\n<ul style=\"margin:12px 0;padding-left:24px;\">\n<li style=\"margin-bottom:6px;\"><strong>Organic CAC:<\/strong> Content marketing, SEO, organic social only<\/li>\n<li style=\"margin-bottom:6px;\"><strong>Paid CAC:<\/strong> Paid advertising only (Google Ads, LinkedIn Ads, etc.)<\/li>\n<li style=\"margin-bottom:6px;\"><strong>Blended CAC:<\/strong> All channels combined \u2014 the most commonly used variant<\/li>\n<\/ul>\n<h2 id=\"benchmarks\" style=\"color:#1a5276;margin-top:32px;\">3. CAC Benchmarks by Industry<\/h2>\n<table style=\"width:100%;border-collapse:collapse;margin:16px 0;\">\n<tr style=\"background:#1a5276;color:#fff;\">\n<th style=\"padding:10px 12px;\">Industry<\/th>\n<th style=\"padding:10px 12px;\">Typical B2B CAC<\/th>\n<th style=\"padding:10px 12px;\">Typical B2C CAC<\/th>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;\">\n<td style=\"padding:8px 12px;\">SaaS \/ Software<\/td>\n<td style=\"padding:8px 12px;\">$200\u2013$1,500<\/td>\n<td style=\"padding:8px 12px;\">$20\u2013$200<\/td>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;background:#f8f9fa;\">\n<td style=\"padding:8px 12px;\">E-Commerce<\/td>\n<td style=\"padding:8px 12px;\">$100\u2013$500<\/td>\n<td style=\"padding:8px 12px;\">$10\u2013$80<\/td>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;\">\n<td style=\"padding:8px 12px;\">Consulting \/ Professional Services<\/td>\n<td style=\"padding:8px 12px;\">$500\u2013$5,000<\/td>\n<td style=\"padding:8px 12px;\">\u2014<\/td>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;background:#f8f9fa;\">\n<td style=\"padding:8px 12px;\">Manufacturing<\/td>\n<td style=\"padding:8px 12px;\">$1,000\u2013$10,000<\/td>\n<td style=\"padding:8px 12px;\">\u2014<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px 12px;\">Financial Services<\/td>\n<td style=\"padding:8px 12px;\">$300\u2013$3,000<\/td>\n<td style=\"padding:8px 12px;\">$50\u2013$500<\/td>\n<\/tr>\n<\/table>\n<h2 id=\"cac-clv\" style=\"color:#1a5276;margin-top:32px;\">4. The CAC:CLV Ratio \u2014 The Golden Rule<\/h2>\n<div style=\"background:#f0f7f3;padding:16px 24px;border-left:4px solid #0d6e3f;margin:16px 0;border-radius:0 8px 8px 0;\">\n<p style=\"font-weight:700;margin-bottom:8px;\">The golden rule: CLV:CAC \u2265 3:1<\/p>\n<p>Your Customer Lifetime Value should be at least 3x your Customer Acquisition Cost. Below 3:1, growth is not sustainable long-term.<\/p>\n<\/div>\n<ul style=\"margin:12px 0;padding-left:24px;\">\n<li style=\"margin-bottom:6px;\"><strong>Below 1:1:<\/strong> You&#8217;re losing money on every new customer \u2014 act immediately<\/li>\n<li style=\"margin-bottom:6px;\"><strong>1:1 to 3:1:<\/strong> Barely profitable, limited room for investment<\/li>\n<li style=\"margin-bottom:6px;\"><strong>3:1 to 5:1:<\/strong> Healthy range \u2014 sufficient margin for reinvestment<\/li>\n<li style=\"margin-bottom:6px;\"><strong>Above 5:1:<\/strong> Potentially under-investing in growth \u2014 opportunity to scale<\/li>\n<\/ul>\n<h2 id=\"optimize\" style=\"color:#1a5276;margin-top:32px;\">5. 10 Strategies to Optimize Your CAC<\/h2>\n<ol style=\"margin:12px 0;padding-left:24px;\">\n<li style=\"margin-bottom:10px;\"><strong>Invest in content marketing &#038; SEO:<\/strong> Organic traffic delivers the lowest long-term acquisition costs.<\/li>\n<li style=\"margin-bottom:10px;\"><strong>Optimize conversion rates:<\/strong> Better landing pages, clearer CTAs, and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/a-b-testing\/\" style=\"color:#1a5276;text-decoration:none;\">A\/B testing<\/a> convert more leads from existing traffic.<\/li>\n<li style=\"margin-bottom:10px;\"><strong>Launch referral programs:<\/strong> Referred customers typically cost 60-70% less to acquire.<\/li>\n<li style=\"margin-bottom:10px;\"><strong>Implement marketing automation:<\/strong> Automate lead nurturing to reduce manual sales costs.<\/li>\n<li style=\"margin-bottom:10px;\"><strong>Sharpen targeting:<\/strong> The more precise your audience, the lower your waste. <a href=\"https:\/\/pointofnew.at\/en\/glossary\/customer-journey\/\" style=\"color:#1a5276;text-decoration:none;\">Customer journey<\/a> mapping helps focus efforts.<\/li>\n<li style=\"margin-bottom:10px;\"><strong>Cut underperforming channels:<\/strong> Regularly analyze channel-specific CAC and shift budget from expensive to efficient channels.<\/li>\n<li style=\"margin-bottom:10px;\"><strong>Strengthen sales enablement:<\/strong> Better tools, content, and data for your sales team shortens the sales cycle.<\/li>\n<li style=\"margin-bottom:10px;\"><strong>Offer freemium or trials:<\/strong> Low entry barriers reduce initial acquisition costs while qualifying leads.<\/li>\n<li style=\"margin-bottom:10px;\"><strong>Use retargeting:<\/strong> Re-engaging previous visitors is significantly cheaper than cold acquisition.<\/li>\n<li style=\"margin-bottom:10px;\"><strong>Shorten payback period:<\/strong> Upfront payments or faster onboarding accelerate CAC recovery.<\/li>\n<\/ol>\n<h2 id=\"channels\" style=\"color:#1a5276;margin-top:32px;\">6. CAC by Marketing Channel<\/h2>\n<table style=\"width:100%;border-collapse:collapse;margin:16px 0;\">\n<tr style=\"background:#1a5276;color:#fff;\">\n<th style=\"padding:10px 12px;\">Channel<\/th>\n<th style=\"padding:10px 12px;\">Typical CAC<\/th>\n<th style=\"padding:10px 12px;\">Time to ROI<\/th>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;\">\n<td style=\"padding:8px 12px;\">SEO \/ Content Marketing<\/td>\n<td style=\"padding:8px 12px;\">Low (long-term)<\/td>\n<td style=\"padding:8px 12px;\">6\u201318 months<\/td>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;background:#f8f9fa;\">\n<td style=\"padding:8px 12px;\">Google Ads (Search)<\/td>\n<td style=\"padding:8px 12px;\">Medium to High<\/td>\n<td style=\"padding:8px 12px;\">Immediate<\/td>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;\">\n<td style=\"padding:8px 12px;\">LinkedIn Ads (B2B)<\/td>\n<td style=\"padding:8px 12px;\">High<\/td>\n<td style=\"padding:8px 12px;\">1\u20133 months<\/td>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;background:#f8f9fa;\">\n<td style=\"padding:8px 12px;\">Email Marketing<\/td>\n<td style=\"padding:8px 12px;\">Very low<\/td>\n<td style=\"padding:8px 12px;\">Immediate<\/td>\n<\/tr>\n<tr style=\"border-bottom:1px solid #e5e7eb;\">\n<td style=\"padding:8px 12px;\">Referrals<\/td>\n<td style=\"padding:8px 12px;\">Very low<\/td>\n<td style=\"padding:8px 12px;\">Variable<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:8px 12px;\">Trade Shows &#038; Events<\/td>\n<td style=\"padding:8px 12px;\">Very high<\/td>\n<td style=\"padding:8px 12px;\">3\u201312 months<\/td>\n<\/tr>\n<\/table>\n<h2 id=\"b2b-b2c\" style=\"color:#1a5276;margin-top:32px;\">7. CAC in B2B vs. B2C<\/h2>\n<p><strong>B2B characteristics:<\/strong><\/p>\n<ul style=\"margin:12px 0;padding-left:24px;\">\n<li style=\"margin-bottom:6px;\">Longer sales cycles (weeks to months) \u2192 higher CAC, but also higher CLV<\/li>\n<li style=\"margin-bottom:6px;\">Multiple decision-makers (buying committee) \u2192 more touchpoints needed<\/li>\n<li style=\"margin-bottom:6px;\">Higher share of personal sales costs (meetings, demos, proposals)<\/li>\n<li style=\"margin-bottom:6px;\">Content marketing and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/thought-leadership\/\" style=\"color:#1a5276;text-decoration:none;\">thought leadership<\/a> particularly effective at reducing CAC<\/li>\n<\/ul>\n<p><strong>B2C characteristics:<\/strong><\/p>\n<ul style=\"margin:12px 0;padding-left:24px;\">\n<li style=\"margin-bottom:6px;\">Shorter decision cycles \u2192 lower per-customer CAC<\/li>\n<li style=\"margin-bottom:6px;\">Higher volume required \u2192 scale effects are critical<\/li>\n<li style=\"margin-bottom:6px;\">Performance marketing and brand awareness dominate<\/li>\n<li style=\"margin-bottom:6px;\">Viral effects and word-of-mouth can dramatically reduce CAC<\/li>\n<\/ul>\n<h2 id=\"practice\" style=\"color:#1a5276;margin-top:32px;\">8. Practical Guide for SMEs<\/h2>\n<p>Many SMEs don&#8217;t know their actual CAC \u2014 and miss significant optimization potential as a result. Common challenges include:<\/p>\n<ul style=\"margin:12px 0;padding-left:24px;\">\n<li style=\"margin-bottom:6px;\"><strong>Lack of attribution:<\/strong> Marketing and sales costs aren&#8217;t systematically mapped to acquired customers<\/li>\n<li style=\"margin-bottom:6px;\"><strong>Offline channels:<\/strong> Trade shows, networking events, and referrals are difficult to track<\/li>\n<li style=\"margin-bottom:6px;\"><strong>Legacy habits:<\/strong> &#8220;We&#8217;ve always relied on trade shows&#8221; \u2014 without knowing the actual CAC<\/li>\n<\/ul>\n<p><strong>Getting started:<\/strong> Calculate your blended CAC on a quarterly basis. Capture all marketing and sales costs (including personnel) and divide by the number of new customers. This first number is already extremely revealing \u2014 and often surprising.<\/p>\n<h2 id=\"mistakes\" style=\"color:#1a5276;margin-top:32px;\">9. Common Mistakes in CAC Calculation<\/h2>\n<ol style=\"margin:12px 0;padding-left:24px;\">\n<li style=\"margin-bottom:10px;\"><strong>Forgetting personnel costs:<\/strong> Marketing and sales team salaries often make up 50-70% of actual CAC.<\/li>\n<li style=\"margin-bottom:10px;\"><strong>Including existing customers:<\/strong> Upselling revenue should not be mixed into new customer acquisition metrics.<\/li>\n<li style=\"margin-bottom:10px;\"><strong>Ignoring time lag:<\/strong> Marketing in January may result in customers in March \u2014 attribution timing matters.<\/li>\n<li style=\"margin-bottom:10px;\"><strong>Too-short timeframes:<\/strong> Monthly CAC fluctuates wildly. Quarterly or annual figures are more meaningful.<\/li>\n<li style=\"margin-bottom:10px;\"><strong>Lumping all channels together:<\/strong> Without channel-specific CAC, you can&#8217;t optimize budget allocation.<\/li>\n<\/ol>\n<h2 id=\"faq\" style=\"color:#1a5276;margin-top:32px;\">10. FAQ<\/h2>\n<div style=\"margin:16px 0;\">\n<p style=\"font-weight:600;margin-bottom:4px;\">What is a good CAC?<\/p>\n<p style=\"margin-bottom:16px;\">There&#8217;s no universal benchmark. What matters is the ratio to CLV: a CLV:CAC ratio of at least 3:1 is considered healthy. A \u20ac1,000 CAC can be excellent (if CLV is \u20ac10,000) or ruinous (if CLV is only \u20ac500).<\/p>\n<p style=\"font-weight:600;margin-bottom:4px;\">How often should I calculate CAC?<\/p>\n<p style=\"margin-bottom:16px;\">At least quarterly, ideally monthly. CAC is dynamic and changes with market conditions, campaigns, and seasonality.<\/p>\n<p style=\"font-weight:600;margin-bottom:4px;\">Does CAC increase over time?<\/p>\n<p style=\"margin-bottom:16px;\">Often yes \u2014 due to increasing competition, rising ad costs, and natural exhaustion of the most easily reachable customer segments. Continuous optimization is therefore critical.<\/p>\n<\/div>\n<p><!-- RELATED TERMS --><\/p>\n<div style=\"margin-top:2rem;padding-top:1.5rem;border-top:1px solid #e5e7eb;\">\n<p style=\"font-size:1.1rem;font-weight:600;color:#374151;margin-bottom:1rem;\">Related Terms:<\/p>\n<div style=\"display:flex;flex-wrap:wrap;gap:0.5rem;\">\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/kpi-key-performance-indicator\/\" style=\"display:inline-flex;align-items:center;padding:0.4rem 0.9rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">KPI<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/customer-journey\/\" style=\"display:inline-flex;align-items:center;padding:0.4rem 0.9rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Customer Journey<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/customer-success\/\" style=\"display:inline-flex;align-items:center;padding:0.4rem 0.9rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Customer Success<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/growth-hacking\/\" style=\"display:inline-flex;align-items:center;padding:0.4rem 0.9rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Growth Hacking<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/a-b-testing\/\" style=\"display:inline-flex;align-items:center;padding:0.4rem 0.9rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">A\/B Testing<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/nps-net-promoter-score\/\" style=\"display:inline-flex;align-items:center;padding:0.4rem 0.9rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Net Promoter Score<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/content-marketing\/\" style=\"display:inline-flex;align-items:center;padding:0.4rem 0.9rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Content Marketing<\/a>\n<\/div>\n<\/div>\n<div style=\"margin-top:2rem;padding-top:1.5rem;border-top:1px solid #e5e7eb;\">\n<p style=\"font-size:1.1rem;font-weight:600;color:#374151;margin-bottom:0.75rem;\">Further Reading:<\/p>\n<div style=\"display:flex;flex-direction:column;gap:0.25rem;\">\n<a href=\"https:\/\/pointofnew.at\/en\/blog\/go-to-market-strategy-from-concept-to-market-success-2\/\" style=\"color:#1a5276;text-decoration:none;font-size:0.95rem;\">\u2192 Go-to-Market Strategy: From Concept to Market Success<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/blog\/digital-transformation-sme-2026\/\" style=\"color:#1a5276;text-decoration:none;font-size:0.95rem;\">\u2192 Digital Transformation in SMEs: Where We Stand in 2026<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/blog\/innovation-process-the-5-phases-of-successful-innovation-in-companies\/\" style=\"color:#1a5276;text-decoration:none;font-size:0.95rem;\">\u2192 Innovation Process: The 5 Phases of Successful Innovation<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Customer Acquisition Cost (CAC) is the average cost a company spends to acquire a new customer. It includes all marketing and sales expenses and is one of the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":25140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-28562","page","type-page","status-publish","hentry"],"featured_image_src":null,"_links":{"self":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/28562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/comments?post=28562"}],"version-history":[{"count":2,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/28562\/revisions"}],"predecessor-version":[{"id":28576,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/28562\/revisions\/28576"}],"up":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/pages\/25140"}],"wp:attachment":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media?parent=28562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}