{"id":25467,"date":"2026-02-23T20:44:33","date_gmt":"2026-02-23T18:44:33","guid":{"rendered":"https:\/\/pointofnew.at\/innovation-consulting-vienna-why-business-model-innovation-is-the-key-to-sustainable-growth\/"},"modified":"2026-03-30T19:57:47","modified_gmt":"2026-03-30T17:57:47","slug":"innovation-consulting-vienna-why-business-model-innovation-is-the-key-to-sustainable-growth","status":"publish","type":"post","link":"https:\/\/pointofnew.at\/en\/blog\/innovation-consulting-vienna-why-business-model-innovation-is-the-key-to-sustainable-growth\/","title":{"rendered":"Innovation Consulting Vienna: Why Business Model Innovation Is the Key to Sustainable Growth"},"content":{"rendered":"<!-- TL;DR BOX -->\n<div style=\"background:#f0f1f3;border-radius:12px;padding:1.5rem 2rem;margin-bottom:2rem;\">\n<strong>Key Takeaways<\/strong>\n<ul style=\"margin-top:0.75rem;margin-bottom:0;\">\n<li>Business model innovation is now a necessity \u2013 not just for startups, but also for established SMEs<\/li>\n<li>44% of European SMEs are actively engaged in innovation \u2013 professional consulting accelerates the process significantly<\/li>\n<li>Digital transformation starts with the business model, not with technology<\/li>\n<li>The Business Model Canvas is the most widely used framework for systematic business model development<\/li>\n<li>Point of New combines international best practices with local Viennese market understanding<\/li>\n<\/ul>\n<\/div>\n\n<!-- TOC -->\n<nav style=\"background:#f9f9f9;padding:1.5rem 2rem;border-radius:8px;margin-bottom:2rem;\">\n<strong>Table of Contents<\/strong>\n<ol style=\"margin-top:0.75rem;margin-bottom:0;\">\n<li><a href=\"#what-is-business-model-innovation\" style=\"color:#1a5276;text-decoration:none;\">What is Business Model Innovation?<\/a><\/li>\n<li><a href=\"#why-do-companies-need-innovation-consulting\" style=\"color:#1a5276;text-decoration:none;\">Why do companies need innovation consulting?<\/a><\/li>\n<li><a href=\"#innovation-consulting-vienna\" style=\"color:#1a5276;text-decoration:none;\">Innovation Consulting Vienna: The Location Advantage<\/a><\/li>\n<li><a href=\"#digital-transformation\" style=\"color:#1a5276;text-decoration:none;\">Digital Transformation: More Than Just Technology<\/a><\/li>\n<li><a href=\"#practice-framework\" style=\"color:#1a5276;text-decoration:none;\">Practice Framework: The 4-Step Process<\/a><\/li>\n<li><a href=\"#how-to-get-started\" style=\"color:#1a5276;text-decoration:none;\">How to Get Started: 3 Practical Steps<\/a><\/li>\n<li><a href=\"#faq\" style=\"color:#1a5276;text-decoration:none;\">Frequently Asked Questions<\/a><\/li>\n<li><a href=\"#related-terms\" style=\"color:#1a5276;text-decoration:none;\">Related Terms<\/a><\/li>\n<\/ol>\n<\/nav>\n\n<!-- MAIN CONTENT -->\n\n<p><strong>In a world that is changing faster than ever before, it is no longer enough to focus only on the product. Companies that want to be successful in the long term must question and evolve their entire business model.<\/strong><\/p>\n\n\n\n<p>As an innovation consultancy in Vienna, we at Point of New support companies in systematically analysing, optimising, and rethinking their business models. In this article, you will learn why business model innovation is more important than ever and how you can benefit from it as an SME.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-business-model-innovation\">What is Business Model Innovation?<\/h2>\n\n\n\n<p>Business model innovation means changing the way a company creates, delivers, and captures value. Unlike pure product innovation, this is about the bigger picture: Who are your customers? What problem do you solve? How do you make money? And what resources and partnerships do you need to do so?<\/p>\n\n\n\n<p>The best-known tool for this is Alexander Osterwalder&#8217;s <a href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-canvas\/\" style=\"color:#1a5276;\">Business Model Canvas<\/a>. It makes all nine building blocks of a business model visible on a single page and enables teams to work systematically on further development.<\/p>\n\n\n\n<p><strong>The three dimensions of business model innovation:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Value Creation:<\/strong> What resources, activities, and partners do you need to deliver your value proposition?<\/li>\n<li><strong>Value Proposition:<\/strong> What specific problem do you solve for which customer segments?<\/li>\n<li><strong>Value Capture:<\/strong> How do you monetize your offering? What revenue streams do you generate?<\/li>\n<\/ol>\n\n\n\n<p>In our work, we repeatedly see that successful innovation doesn&#8217;t just affect one of these dimensions \u2013 often all three need to be rethought. A classic example: A mechanical engineering company that switches from product sales to &#8220;equipment-as-a-service&#8221; fundamentally changes all three dimensions.<\/p>\n\n\n\n<p>Studies show a <a href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/21582440251342148\" rel=\"nofollow noopener\" style=\"color:#1a5276;\" target=\"_blank\">significantly positive association between business model innovation and SME performance<\/a> \u2013 especially during crises like the COVID-19 pandemic, innovation-capable companies proved to be significantly more resilient.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-do-companies-need-innovation-consulting\">Why do companies need innovation consulting?<\/h2>\n\n\n\n<p>Many companies know they need to change. But day-to-day business eats strategy for breakfast. This is exactly where professional innovation consulting comes in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>External perspective:<\/strong> An experienced consultant identifies blind spots that are invisible internally.<\/li>\n<li><strong>Methodological expertise:<\/strong> From <a href=\"https:\/\/pointofnew.at\/en\/glossary\/design-thinking\/\" style=\"color:#1a5276;\">Design Thinking<\/a> and <a href=\"https:\/\/pointofnew.at\/en\/glossary\/lean-startup\/\" style=\"color:#1a5276;\">Lean Startup<\/a> to the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/value-proposition\/\" style=\"color:#1a5276;\">Value Proposition Canvas<\/a>, there are proven frameworks.<\/li>\n<li><strong>Execution power:<\/strong> Workshops and coaching ensure that ideas actually turn into results.<\/li>\n<li><strong>Speed:<\/strong> What takes months internally can be achieved in weeks with structured support.<\/li>\n<\/ul>\n\n\n\n<p><strong>Return on Investment:<\/strong> Current data shows that <a href=\"https:\/\/www.businessdasher.com\/business-innovation-statistics\/\" rel=\"nofollow noopener\" style=\"color:#1a5276;\" target=\"_blank\">44% of European SMEs actively invest in innovation<\/a> \u2013 compared to 58% for large companies. The difference? Large companies often have dedicated innovation teams and external consultants. SMEs that close this gap through targeted consulting accelerate their time-to-market by an average of 30-40%.<\/p>\n\n\n\n<p>In our work with Austrian SMEs, we see three typical challenges that professional consulting solves:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Operational blindness:<\/strong> &#8220;We&#8217;ve always done it this way&#8221; \u2013 external consultants break through entrenched thought patterns<\/li>\n<li><strong>Resource constraints:<\/strong> No time, no budget, no dedicated innovation teams<\/li>\n<li><strong>Lack of structure:<\/strong> Lots of ideas, but no systematic process for validation and implementation<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"innovation-consulting-vienna\">Innovation Consulting Vienna: The Location Advantage<\/h2>\n\n\n\n<p>Vienna is not only a cultural capital, but also a growing innovation hub in Central Europe. With a strong network of startups, established companies, and research institutions, the location offers ideal conditions for innovation.<\/p>\n\n\n\n<p><strong>Why Vienna scores as an innovation location:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Central location:<\/strong> Gateway to CEE markets (Central Eastern Europe) with over 200 million potential customers<\/li>\n<li><strong>Research landscape:<\/strong> TU Wien, WU Wien, AIT Austrian Institute of Technology \u2013 close integration of science and business<\/li>\n<li><strong>Startup ecosystem:<\/strong> Over 3,500 active startups, many in the deep-tech sector<\/li>\n<li><strong>Funding programs:<\/strong> AWS (Austria Wirtschaftsservice), FFG (Austrian Research Promotion Agency), Vienna Business Agency \u2013 various funding programs for innovation<\/li>\n<\/ul>\n\n\n\n<p>At <strong>Point of New<\/strong>, we combine international best practices with local market understanding. Our <a href=\"https:\/\/pointofnew.at\/en\/business-model-innovation-services\/\" style=\"color:#1a5276;\">consulting services<\/a> include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/pointofnew.at\/en\/business-model-innovation-services\/business-model-innovation\/\" style=\"color:#1a5276;\"><strong>Business model innovation:<\/strong><\/a> Systematic analysis and redesign of your business model<\/li>\n<li><a href=\"https:\/\/pointofnew.at\/en\/business-model-innovation-services\/innovation-workshops\/\" style=\"color:#1a5276;\"><strong>Innovation workshops:<\/strong><\/a> Design Thinking and Business Model Canvas sessions for your team<\/li>\n<li><a href=\"https:\/\/pointofnew.at\/en\/business-model-innovation-services\/innovation-coaching\/\" style=\"color:#1a5276;\"><strong>Innovation coaching:<\/strong><\/a> Personal support on your path to innovation<\/li>\n<li><a href=\"https:\/\/pointofnew.at\/en\/business-model-innovation-services\/innovation-consulting-package-for-smes\/\" style=\"color:#1a5276;\"><strong>SME consulting packages:<\/strong><\/a> Tailor-made solutions for small and medium-sized enterprises<\/li>\n<\/ul>\n\n\n\n<p>Our approach: We don&#8217;t just work theoretically on the model, but accompany you through to market validation. From the initial idea to the MVP (Minimum Viable Product) \u2013 with clear milestones and measurable results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"digital-transformation\">Digital Transformation: More Than Just Technology<\/h2>\n\n\n\n<p>A common mistake in <a href=\"https:\/\/pointofnew.at\/en\/glossary\/digital-transformation\/\" style=\"color:#1a5276;\">digital transformation<\/a> is focusing on technology alone. Introducing new software does not make a company digital. True transformation starts with the business model:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Understand customer needs:<\/strong> What do your customers expect in the digital age?<\/li>\n<li><strong>Rethink the value proposition:<\/strong> What digital services can you offer?<\/li>\n<li><strong>Adapt the revenue model:<\/strong> From one-off sales to recurring revenue?<\/li>\n<li><strong>Optimise processes:<\/strong> Where can automation create real added value?<\/li>\n<\/ol>\n\n\n\n<p><strong>The biggest challenges for European SMEs:<\/strong> A <a href=\"https:\/\/www.socialeurope.eu\/the-digital-imperative-for-european-smes\" rel=\"nofollow noopener\" style=\"color:#1a5276;\" target=\"_blank\">recent study on digital transformation in Europe<\/a> shows: Financial constraints and skills shortages are the main obstacles. That&#8217;s exactly why a structured approach is so important \u2013 not &#8220;digitize everything at once,&#8221; but focused quick wins with measurable ROI.<\/p>\n\n\n\n<p>In our work, we recommend the <strong>Digital Maturity Check:<\/strong> A structured assessment of your digital maturity across five dimensions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategy:<\/strong> Is digitization part of your corporate strategy?<\/li>\n<li><strong>Culture:<\/strong> Do you have an <a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-culture\/\" style=\"color:#1a5276;\">innovation culture<\/a> that allows experimentation?<\/li>\n<li><strong>Skills:<\/strong> Do your employees have the necessary digital skills?<\/li>\n<li><strong>Technology:<\/strong> Is your IT infrastructure scalable and flexible?<\/li>\n<li><strong>Customer focus:<\/strong> Do you use data to better understand customer needs?<\/li>\n<\/ul>\n\n\n\n<p>Austria has recognized this: The <a href=\"https:\/\/www.bundeskanzleramt.gv.at\/dam\/jcr:77a9d7f5-199c-478b-8d75-51460e9ba61b\/national-roadmap-for-the-digital-decade-austria-3-2025-bf.pdf\" rel=\"nofollow noopener\" style=\"color:#1a5276;\" target=\"_blank\">National Strategic Roadmap for the Digital Decade 2024<\/a> provides targeted support for SMEs in their digital transformation.<\/p>\n\n\n<!-- PRACTICE BOX -->\n<div style=\"background:#f0f1f3;border-left:4px solid #1a5276;padding:1.5rem 2rem;margin:2rem 0;border-radius:8px;\">\n<h2 id=\"practice-framework\" style=\"margin-top:0;color:#1a5276;\">Practice Framework: The 4-Step Process for Business Model Innovation<\/h2>\n\n<table style=\"width:100%;border-collapse:collapse;margin-top:1rem;\">\n<thead>\n<tr style=\"background:#1a5276;color:#fff;\">\n<th style=\"padding:0.75rem;text-align:left;border:1px solid #d5d8dc;\">Phase<\/th>\n<th style=\"padding:0.75rem;text-align:left;border:1px solid #d5d8dc;\">Activity<\/th>\n<th style=\"padding:0.75rem;text-align:left;border:1px solid #d5d8dc;\">Outcome<\/th>\n<th style=\"padding:0.75rem;text-align:left;border:1px solid #d5d8dc;\">Duration<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:0.75rem;border:1px solid #d5d8dc;\"><strong>1. Analysis<\/strong><\/td>\n<td style=\"padding:0.75rem;border:1px solid #d5d8dc;\">Complete Business Model Canvas, identify weaknesses, analyze competition<\/td>\n<td style=\"padding:0.75rem;border:1px solid #d5d8dc;\">Current state documented, action areas defined<\/td>\n<td style=\"padding:0.75rem;border:1px solid #d5d8dc;\">1-2 weeks<\/td>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:0.75rem;border:1px solid #d5d8dc;\"><strong>2. Ideation<\/strong><\/td>\n<td style=\"padding:0.75rem;border:1px solid #d5d8dc;\">Design Thinking workshop, customer interviews, trend screening<\/td>\n<td style=\"padding:0.75rem;border:1px solid #d5d8dc;\">3-5 validated business model ideas<\/td>\n<td style=\"padding:0.75rem;border:1px solid #d5d8dc;\">2-3 weeks<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:0.75rem;border:1px solid #d5d8dc;\"><strong>3. Prototyping<\/strong><\/td>\n<td style=\"padding:0.75rem;border:1px solid #d5d8dc;\">Develop MVP, Lean Startup experiments, pilot projects<\/td>\n<td style=\"padding:0.75rem;border:1px solid #d5d8dc;\">Tested MVP with first customer feedback<\/td>\n<td style=\"padding:0.75rem;border:1px solid #d5d8dc;\">4-8 weeks<\/td>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:0.75rem;border:1px solid #d5d8dc;\"><strong>4. Scaling<\/strong><\/td>\n<td style=\"padding:0.75rem;border:1px solid #d5d8dc;\">Go-to-market strategy, optimize processes, build team<\/td>\n<td style=\"padding:0.75rem;border:1px solid #d5d8dc;\">Scaled new business model<\/td>\n<td style=\"padding:0.75rem;border:1px solid #d5d8dc;\">3-6 months<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n<p style=\"margin-top:1rem;font-size:0.95em;\"><strong>\ud83d\udca1 Tip:<\/strong> Start small! A single pilot project in &#8220;Digital Services&#8221; can deliver measurable results within 8-12 weeks.<\/p>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-get-started\">How to Get Started: 3 Practical Steps<\/h2>\n\n\n\n<p>Do you want to evolve your business model? Here are three steps you can implement right away:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Visualise your business model:<\/strong> Fill out a <a href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-canvas\/\" style=\"color:#1a5276;\">Business Model Canvas<\/a> for your current business model. What works well? Where are the weak points?<\/li>\n<li><strong>Interview customers:<\/strong> Talk to 10 customers and ask: What is your biggest unresolved problem?<\/li>\n<li><strong>Schedule an initial consultation:<\/strong> <a href=\"https:\/\/pointofnew.at\/en\/contact\/\" style=\"color:#1a5276;\">Contact us<\/a> for a free 30-minute initial consultation. Together, we will analyse your innovation potential.<\/li>\n<\/ol>\n\n\n<!-- CTA BOX -->\n<div style=\"background:linear-gradient(135deg,#1e3a5f,#2563eb);color:#fff;padding:2rem;border-radius:12px;margin:2rem 0;text-align:center;\">\n<h3 style=\"color:#fff;margin-top:0;\">Request Innovation Consulting<\/h3>\n<p style=\"font-size:1.1rem;\">Business model innovation starts with the first conversation.<\/p>\n<a href=\"https:\/\/pointofnew.at\/en\/contact\/\" style=\"display:inline-block;background:#fff;color:#1e3a5f;padding:0.75rem 2rem;border-radius:8px;text-decoration:none;font-weight:600;margin-top:0.5rem;\">Schedule Initial Consultation<\/a>\n<\/div>\n\n<!-- FAQ SECTION -->\n<h2 id=\"faq\">Frequently Asked Questions<\/h2>\n\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<details style=\"background:#eaecee;border-radius:8px;padding:0;margin-bottom:0.75rem;\">\n<summary style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;list-style:none;\" itemprop=\"name\">What does innovation consulting cost for SMEs?<\/summary>\n<div style=\"padding:0 1.2rem 1rem;\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div itemprop=\"text\">Costs vary depending on scope and duration. At Point of New, we offer flexible packages starting at around 3,000 EUR\/month. A typical business model innovation project lasts 3-6 months. We recommend starting with a workshop (approx. 2,500-5,000 EUR) to clarify the need. Many services can be funded through AWS or FFG \u2013 we support you with the application process.<\/div><\/div>\n<\/details>\n<\/div>\n\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<details style=\"background:#eaecee;border-radius:8px;padding:0;margin-bottom:0.75rem;\">\n<summary style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;list-style:none;\" itemprop=\"name\">How long does a business model innovation project take?<\/summary>\n<div style=\"padding:0 1.2rem 1rem;\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div itemprop=\"text\">A complete innovation cycle (from analysis to MVP) typically takes 3-6 months. The analysis phase can deliver initial insights within 1-2 weeks. Important: We work agile in short sprints \u2013 you see first results after just a few weeks. A simple Design Thinking workshop can be conducted in one day and delivers concrete prototypes.<\/div><\/div>\n<\/details>\n<\/div>\n\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<details style=\"background:#eaecee;border-radius:8px;padding:0;margin-bottom:0.75rem;\">\n<summary style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;list-style:none;\" itemprop=\"name\">What is the difference between product innovation and business model innovation?<\/summary>\n<div style=\"padding:0 1.2rem 1rem;\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div itemprop=\"text\">Product innovation focuses on new features or products. Business model innovation questions the entire system: How do you create, deliver, and capture value? Example: Netflix didn&#8217;t just digitize DVDs (product innovation), but changed the entire revenue model from pay-per-view to flat-rate subscription (business model innovation). The latter often has a much greater impact on revenue and competitive position.<\/div><\/div>\n<\/details>\n<\/div>\n\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<details style=\"background:#eaecee;border-radius:8px;padding:0;margin-bottom:0.75rem;\">\n<summary style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;list-style:none;\" itemprop=\"name\">Which industries benefit most from innovation consulting?<\/summary>\n<div style=\"padding:0 1.2rem 1rem;\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div itemprop=\"text\">Basically all industries, but especially: Mechanical engineering (shift to service models), healthcare (digital health solutions), B2B service providers (platform business models), retail (omnichannel strategies), and manufacturing (Industry 4.0). At Point of New, we work across industries \u2013 often the best innovations are adaptations of successful models from other sectors.<\/div><\/div>\n<\/details>\n<\/div>\n\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<details style=\"background:#eaecee;border-radius:8px;padding:0;margin-bottom:0.75rem;\">\n<summary style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;list-style:none;\" itemprop=\"name\">Can I get funding for innovation consulting?<\/summary>\n<div style=\"padding:0 1.2rem 1rem;\" itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\"><div itemprop=\"text\">Yes! In Austria, there are several funding programs: AWS (digitization, innovation), FFG (research &#038; development), Vienna Business Agency (for Vienna-based companies), WKO funding advisory. Typical funding rates are 30-50% of consulting costs. We are happy to support you in identifying suitable programs and the application process \u2013 our network also includes specialized funding consultants.<\/div><\/div>\n<\/details>\n<\/div>\n\n<\/div>\n\n<!-- PILLS -->\n\n\n<div style=\"margin-top:2rem;padding-top:1.5rem;border-top:1px solid #e5e7eb;\">\n<p style=\"font-size:1.1rem;font-weight:600;color:#374151;margin-bottom:1rem;\">Related Terms:<\/p>\n<div style=\"display:flex;flex-wrap:wrap;gap:0.5rem;\">\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-consulting\/\" style=\"display:inline-block;padding:0.5rem 1rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Innovation Consulting<\/a>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-transformation\/\" style=\"display:inline-block;padding:0.5rem 1rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Business Model Transformation<\/a>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-strategy\/\" style=\"display:inline-block;padding:0.5rem 1rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Innovation Strategy<\/a>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-workshop\/\" style=\"display:inline-block;padding:0.5rem 1rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Innovation Workshop<\/a>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/design-thinking\/\" style=\"display:inline-block;padding:0.5rem 1rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Design Thinking<\/a>\n<\/div>\n<\/div>\n\n<div style=\"margin-top:2rem;padding-top:1.5rem;border-top:1px solid #e5e7eb;\">\n<p style=\"font-size:1.1rem;font-weight:600;color:#374151;margin-bottom:0.75rem;\">Further Reading:<\/p>\n<div style=\"display:flex;flex-direction:column;gap:0.25rem;\">\n<a href=\"https:\/\/pointofnew.at\/en\/blog\/business-model-canvas-guide-examples-and-practical-tips-for-smes\/\" style=\"color:#1a5276;text-decoration:none;font-size:0.95rem;\">\u2192 Business Model Canvas: Guide, Examples, and Practical Tips for SMEs<\/a>\n<a href=\"https:\/\/pointofnew.at\/en\/blog\/innovation-process-the-5-phases-of-successful-innovation-in-companies\/\" style=\"color:#1a5276;text-decoration:none;font-size:0.95rem;\">\u2192 Innovation Process: The 5 Phases of Successful Innovation in Companies<\/a>\n<a href=\"https:\/\/pointofnew.at\/en\/blog\/digital-transformation-in-smes-a-guide-for-smes-in-the-dach-region\/\" style=\"color:#1a5276;text-decoration:none;font-size:0.95rem;\">\u2192 Digital Transformation in SMEs: A Guide for SMEs in the DACH Region<\/a>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Why business model innovation is the key to sustainable growth and how professional consulting helps.<\/p>\n","protected":false},"author":1,"featured_media":28419,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[221],"tags":[],"class_list":["post-25467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-methoden"],"featured_image_src":"https:\/\/pointofnew.at\/wp-content\/uploads\/2026\/03\/featured-innovationsberatung-en-1.png","author_info":{"display_name":"DI (FH) Benedikt Hasibeder","author_link":"https:\/\/pointofnew.at\/en\/blog\/author\/methodman\/"},"_links":{"self":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/posts\/25467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/comments?post=25467"}],"version-history":[{"count":6,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/posts\/25467\/revisions"}],"predecessor-version":[{"id":28633,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/posts\/25467\/revisions\/28633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media\/28419"}],"wp:attachment":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media?parent=25467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/categories?post=25467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/tags?post=25467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}