{"id":28333,"date":"2026-03-07T10:40:44","date_gmt":"2026-03-07T08:40:44","guid":{"rendered":"https:\/\/pointofnew.at\/digital-transformation-sme-2026\/"},"modified":"2026-03-30T19:57:55","modified_gmt":"2026-03-30T17:57:55","slug":"digital-transformation-sme-2026","status":"publish","type":"post","link":"https:\/\/pointofnew.at\/en\/blog\/digital-transformation-sme-2026\/","title":{"rendered":"Digital Transformation for SMEs: Where Do We Stand in 2026?"},"content":{"rendered":"<div style=\"background:#f0f1f3;border-radius:12px;padding:1.5rem 2rem;margin-bottom:2rem;\">\n<strong>Key Takeaways<\/strong><\/p>\n<ul style=\"margin-top:0.75rem;margin-bottom:0;\">\n<li>90% of companies worldwide are currently undergoing some form of digital transformation \u2014 yet 70% fail to meet their goals (McKinsey, BCG).<\/li>\n<li>Austria sits at 44.8% digital coverage, well below the EU average of 69.2% \u2014 but has caught up (+3.9% year-over-year).<\/li>\n<li>AI is becoming a competitive differentiator: 78% of AI-using companies deploy generative AI, 41% report high productivity gains (DIHK 2026).<\/li>\n<li>The biggest obstacles: lack of strategy, bureaucracy, and poor data quality \u2014 not technology.<\/li>\n<li>Successful transformation begins with an honest maturity assessment and small, measurable steps.<\/li>\n<\/ul>\n<\/div>\n<nav style=\"background:#f9f9f9;padding:1.5rem 2rem;border-radius:8px;margin-bottom:2rem;\">\n<strong>Table of Contents<\/strong><\/p>\n<ol style=\"margin-top:0.75rem;margin-bottom:0;\">\n<li><a href=\"#status-quo\" style=\"text-decoration:none;color:#1a5276;\">The Status Quo: Where Do SMEs Really Stand?<\/a><\/li>\n<li><a href=\"#why-fail\" style=\"text-decoration:none;color:#1a5276;\">Why 70% Fail \u2014 and What the Other 30% Do Differently<\/a><\/li>\n<li><a href=\"#ai-gamechanger\" style=\"text-decoration:none;color:#1a5276;\">AI as a Gamechanger: From Hype to Value Creation<\/a><\/li>\n<li><a href=\"#roadmap\" style=\"text-decoration:none;color:#1a5276;\">Roadmap: 5 Steps to Digital Transformation<\/a><\/li>\n<li><a href=\"#europe\" style=\"text-decoration:none;color:#1a5276;\">The European Perspective: Catching Up with Potential<\/a><\/li>\n<li><a href=\"#faq\" style=\"text-decoration:none;color:#1a5276;\">Frequently Asked Questions (FAQ)<\/a><\/li>\n<li><a href=\"#related-terms\" style=\"text-decoration:none;color:#1a5276;\">Related Terms<\/a><\/li>\n<li><a href=\"#further-reading\" style=\"text-decoration:none;color:#1a5276;\">Further Reading<\/a><\/li>\n<\/ol>\n<\/nav>\n<h2 id=\"status-quo\">The Status Quo: Where Do SMEs Really Stand?<\/h2>\n<p>Digital transformation is hardly a new topic \u2014 and yet for many small and medium-sized enterprises, it still feels like an ongoing construction site. The numbers confirm this impression: According to $1, an estimated 90% of all organizations worldwide are undergoing some form of digital transformation. Sounds like progress? Not quite.<\/p>\n<p>The <a href=\"https:\/\/www.dihk.de\/de\/newsroom\/digitalisierung-2026-unternehmen-halten-kurs-163290\" style=\"color:#1a5276;text-decoration:none;\" target=\"_blank\" rel=\"noopener\">DIHK Digitalization Survey 2026<\/a> of nearly 5,000 companies paints a more nuanced picture: The average digitalization maturity level sits at 2.8 out of 5 \u2014 solid, but hardly leading. Companies aren&#8217;t losing ground, but they&#8217;re not catching up either.<\/p>\n<p>What this means in practice: Many businesses have digitized basic processes \u2014 emails instead of faxes, ERP systems instead of Excel spreadsheets. But when it comes to true transformation \u2014 the strategic realignment of <a href=\"https:\/\/pointofnew.at\/en\/glossary\/business-model-transformation\/\" style=\"color:#1a5276;text-decoration:none;\">business models<\/a>, customer interactions, and value chains \u2014 there&#8217;s still a significant gap.<\/p>\n<p>According to DIHK, more than one-third of companies already use digitalization for innovative products, services, or new business models. That&#8217;s encouraging \u2014 but it also means two-thirds don&#8217;t yet.<\/p>\n<h2 id=\"why-fail\">Why 70% Fail \u2014 and What the Other 30% Do Differently<\/h2>\n<p>The industry&#8217;s most frequently cited statistic: <strong>70% of all digital transformation projects fail to meet their goals.<\/strong> This insight doesn&#8217;t come from a single study but is consistently confirmed by <a href=\"https:\/\/www.bcg.com\/\" style=\"color:#1a5276;text-decoration:none;\" target=\"_blank\" rel=\"noopener\">BCG<\/a>, McKinsey, and other consulting firms. According to BCG&#8217;s analysis of 850 companies, only about 35% achieve their stated objectives.<\/p>\n<p>The interesting question isn&#8217;t why so many fail \u2014 but what the successful 30% do differently. From our work with SMEs and larger enterprises, we see three critical differences:<\/p>\n<h3>1. Strategy Before Technology<\/h3>\n<p>Failed transformation projects often start with technology: &#8220;We need an AI solution&#8221; or &#8220;We have to move to the cloud.&#8221; Successful ones begin with the question: What&#8217;s our strategic goal? Which customer problem do we solve better than before? Technology is a means to an end \u2014 never an end in itself.<\/p>\n<h3>2. Bring People Along, Don&#8217;t Roll Over Them<\/h3>\n<p>The DIHK survey identifies &#8220;bringing employees along&#8221; as one of the biggest challenges. This aligns with our experience: <a href=\"https:\/\/pointofnew.at\/en\/glossary\/change-management\/\" style=\"color:#1a5276;text-decoration:none;\">Change management<\/a> isn&#8217;t a soft-skill topic on the sidelines \u2014 it&#8217;s the core of every successful transformation. Companies that involve their teams early, take fears seriously, and make quick wins visible have dramatically higher success rates.<\/p>\n<h3>3. Start Small, Learn Fast<\/h3>\n<p>The most successful transformations follow the <a href=\"https:\/\/pointofnew.at\/en\/glossary\/lean-startup\/\" style=\"color:#1a5276;text-decoration:none;\">Lean Startup<\/a> principle: form a hypothesis, test quickly, learn from results. Instead of an 18-month master plan, they rely on pilot projects that deliver measurable results in 4\u20138 weeks. This reduces risk while simultaneously building organizational momentum.<\/p>\n<h2 id=\"ai-gamechanger\">AI as a Gamechanger: From Hype to Value Creation<\/h2>\n<p>No digitalization topic moves SMEs in 2026 as much as Artificial Intelligence. And unlike some technology hypes of the past, the numbers this time are impressively concrete:<\/p>\n<ul>\n<li><strong>78%<\/strong> of AI-using companies deploy generative AI \u2014 for text, images, code (DIHK 2026)<\/li>\n<li><strong>43%<\/strong> use AI for personalized customer engagement and support<\/li>\n<li><strong>38%<\/strong> for quality assurance and process monitoring \u2014 with significant growth year-over-year<\/li>\n<li><strong>41%<\/strong> of AI users report high productivity gains<\/li>\n<\/ul>\n<p>Particularly revealing: AI is no longer just a topic for tech companies. In hospitality (62%), the focus is on personalized customer engagement; in retail (53%), on similar applications; in financial services (41%), on risk analysis.<\/p>\n<p>For SMEs, this means: You don&#8217;t need to develop AI yourself. You need to strategically integrate AI tools into existing processes. The key lies in the question: Where do our best people spend time on tasks that a machine could do faster and more consistently?<\/p>\n<p>At the same time, the <a href=\"https:\/\/maximal.digital\/studie-ki-im-mittelstand-und-kmu-2025-einblicke-und-impulse-aus-der-ki-studie-2025\" style=\"color:#1a5276;text-decoration:none;\" target=\"_blank\" rel=\"noopener\">2025 AI Study by maximal.digital<\/a> warns: The vast majority of SMEs focus on simple AI applications. Strategic and value-intensive use cases are rarely implemented. And the Achilles&#8217; heel? Data quality.<\/p>\n<h2 id=\"roadmap\">Roadmap: 5 Steps to Digital Transformation<\/h2>\n<p>From dozens of transformation projects, we&#8217;ve developed a pragmatic 5-step model that works specifically for SMEs:<\/p>\n<table style=\"width:100%;border-collapse:collapse;margin:1.5rem 0;\">\n<thead>\n<tr style=\"background:#1a5276;color:white;\">\n<th style=\"padding:0.75rem 1rem;text-align:left;border-radius:8px 0 0 0;\">Step<\/th>\n<th style=\"padding:0.75rem 1rem;text-align:left;\">What<\/th>\n<th style=\"padding:0.75rem 1rem;text-align:left;\">Duration<\/th>\n<th style=\"padding:0.75rem 1rem;text-align:left;border-radius:0 8px 0 0;\">Result<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:0.75rem 1rem;font-weight:600;\">1. Maturity Assessment<\/td>\n<td style=\"padding:0.75rem 1rem;\">Honest inventory: processes, technology, competencies, culture<\/td>\n<td style=\"padding:0.75rem 1rem;\">1\u20132 weeks<\/td>\n<td style=\"padding:0.75rem 1rem;\">Current state + gap analysis<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:0.75rem 1rem;font-weight:600;\">2. Vision &#038; Strategy<\/td>\n<td style=\"padding:0.75rem 1rem;\">Define target state: Which customer problem do we solve better digitally?<\/td>\n<td style=\"padding:0.75rem 1rem;\">2\u20134 weeks<\/td>\n<td style=\"padding:0.75rem 1rem;\">Strategy document + priorities<\/td>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:0.75rem 1rem;font-weight:600;\">3. Pilot Project<\/td>\n<td style=\"padding:0.75rem 1rem;\">Implement one concrete use case \u2014 visible, measurable, achievable<\/td>\n<td style=\"padding:0.75rem 1rem;\">4\u20138 weeks<\/td>\n<td style=\"padding:0.75rem 1rem;\">Proof of concept + learnings<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:0.75rem 1rem;font-weight:600;\">4. Scaling<\/td>\n<td style=\"padding:0.75rem 1rem;\">Scale successful pilots, train team, adapt processes<\/td>\n<td style=\"padding:0.75rem 1rem;\">3\u20136 months<\/td>\n<td style=\"padding:0.75rem 1rem;\">Established digital processes<\/td>\n<\/tr>\n<tr style=\"background:#f9f9f9;\">\n<td style=\"padding:0.75rem 1rem;font-weight:600;\">5. Continuous Evolution<\/td>\n<td style=\"padding:0.75rem 1rem;\">Regular evaluation, test new technologies, live a culture of innovation<\/td>\n<td style=\"padding:0.75rem 1rem;\">Ongoing<\/td>\n<td style=\"padding:0.75rem 1rem;\">Learning organization<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The most important point: <strong>Don&#8217;t start with step 3.<\/strong> Most failed projects skip assessment and strategy and dive straight into implementation. That&#8217;s like building a house without a foundation \u2014 it may look good briefly, but it won&#8217;t hold.<\/p>\n<h2 id=\"europe\">The European Perspective: Catching Up with Potential<\/h2>\n<p>Looking at the European landscape, we see varying levels of digital maturity across the continent. Austria, for instance, holds a unique position: with digital coverage of 44.8%, the country sits well below the EU average of 69.2%, according to <a href=\"https:\/\/itwelt.at\/printausgabe\/status-quo-der-digitalen-transformation\/\" style=\"color:#1a5276;text-decoration:none;\" target=\"_blank\" rel=\"noopener\">ITwelt (2025)<\/a>. The EU Digital Decade goal: 100% by 2030.<\/p>\n<p>But here&#8217;s the encouraging part: The trend is upward (+3.9% year-over-year), and Austria&#8217;s <a href=\"https:\/\/www.bundeskanzleramt.gv.at\/dam\/jcr:798d7b04-de6b-4479-aa76-3b210565725d\/nationaler-strategischer-fahrplan-fuer-die-digitale-dekade-3-2025-bf.pdf\" style=\"color:#1a5276;text-decoration:none;\" target=\"_blank\" rel=\"noopener\">National Roadmap for the Digital Decade<\/a> aims to increase this to 70% by 2026. Similar patterns can be observed across Central and Eastern Europe, where SMEs are racing to close the digital gap.<\/p>\n<p>For European SMEs, there&#8217;s concrete support: Austria&#8217;s <a href=\"https:\/\/www.wko.at\/foerderungen\/kmu.digital\" style=\"color:#1a5276;text-decoration:none;\" target=\"_blank\" rel=\"noopener\">KMU.DIGITAL<\/a> program by the Economic Chamber helps with conception, implementation, and market launch of digitalization projects. Germany offers &#8220;Digital Jetzt&#8221; through BMWK and Mittelstand-Digital centers. The combination of targeted funding and comparatively high catch-up potential makes European SMEs a particularly exciting space for <a href=\"https:\/\/pointofnew.at\/en\/glossary\/digital-transformation\/\" style=\"color:#1a5276;text-decoration:none;\">digital transformation<\/a>.<\/p>\n<p>What we observe in our consulting practice: European SMEs that take the leap often benefit disproportionately \u2014 precisely because competitors are still hesitating. Those who make the right moves now build a considerable competitive advantage.<\/p>\n<div style=\"background:linear-gradient(135deg,#1e3a5f,#2563eb);color:#fff;padding:2rem;border-radius:12px;margin:2rem 0;text-align:center;\">\n<h3 style=\"color:#fff;margin-top:0;\">Ready for the Next Step?<\/h3>\n<p style=\"font-size:1.1rem;\">Want to know where your company stands in digital maturity \u2014 and which steps offer the greatest leverage? In a free initial consultation, we&#8217;ll develop your digital roadmap together.<\/p>\n<p><a href=\"https:\/\/pointofnew.at\/en\/contact\/\" style=\"display:inline-block;background:#fff;color:#1e3a5f;padding:0.75rem 2rem;border-radius:8px;text-decoration:none;font-weight:600;margin-top:0.5rem;\">Schedule a free consultation \u2192<\/a>\n<\/div>\n<div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n<h2 id=\"faq\">Frequently Asked Questions (FAQ)<\/h2>\n<details itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">What does digital transformation cost for a medium-sized company?<\/summary>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<div itemprop=\"text\" style=\"margin-top:0.75rem;\">\n<p>Costs vary greatly depending on your starting position and objectives. An initial maturity assessment and strategy development typically runs \u20ac5,000\u201315,000 (or $5,000\u201320,000 USD). Individual pilot projects (e.g., automating a core process) cost \u20ac10,000\u201350,000 ($10,000\u201360,000). A comprehensive transformation over 2\u20133 years can require \u20ac100,000\u2013500,000 ($120,000\u2013600,000). The key is starting with small, measurable steps and proving ROI for each before the next investment.<\/p>\n<\/div>\n<\/div>\n<\/details>\n<details itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">How long does digital transformation take for SMEs?<\/summary>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<div itemprop=\"text\" style=\"margin-top:0.75rem;\">\n<p>The honest answer: It&#8217;s never &#8220;finished.&#8221; First visible results can be achieved with focused pilot projects in 4\u20138 weeks. A fundamental realignment of your most important business processes typically takes 12\u201324 months. The crucial insight is that digital transformation isn&#8217;t a project with an end date, but a permanent mindset of learning and adaptation.<\/p>\n<\/div>\n<\/div>\n<\/details>\n<details itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">What funding programs exist for SME digitalization?<\/summary>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<div itemprop=\"text\" style=\"margin-top:0.75rem;\">\n<p>Funding varies by region. In Austria, KMU.DIGITAL by the Economic Chamber is key, covering consulting and implementation. In Germany, &#8220;Digital Jetzt&#8221; (BMWK) and Mittelstand-Digital centers offer support. EU-wide programs like Horizon Europe and Digital Europe Programme provide innovation funding. The UK offers Help to Grow: Digital. Many regional development agencies also provide digitalization grants. Professional consulting helps identify relevant programs and streamline applications.<\/p>\n<\/div>\n<\/div>\n<\/details>\n<details itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">Does my company need an IT department for digital transformation?<\/summary>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<div itemprop=\"text\" style=\"margin-top:0.75rem;\">\n<p>No \u2014 and this is one of the most common misconceptions. Digital transformation isn&#8217;t purely an IT project. It requires strategic leadership, change management, and process understanding above all. Many SMEs work successfully with external digitalization consultants, cloud-based solutions, and no-code\/low-code platforms that don&#8217;t require a dedicated development department. More important than an IT department is a &#8220;Digital Champion&#8221; in management who drives the topic strategically.<\/p>\n<\/div>\n<\/div>\n<\/details>\n<details itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" style=\"background:#eaecee;border-radius:8px;margin-bottom:0.75rem;overflow:hidden;\">\n<summary itemprop=\"name\" style=\"padding:1rem 1.2rem;font-weight:600;cursor:pointer;color:#2c3e50;\">What&#8217;s the difference between digitization and digital transformation?<\/summary>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\" style=\"padding:0 1.2rem 1rem;color:#2c3e50;\">\n<div itemprop=\"text\" style=\"margin-top:0.75rem;\">\n<p>Digitization means converting analog processes to digital \u2014 for example, replacing paper forms with online forms. Digital transformation goes far beyond that: It fundamentally questions how a company creates value, reaches customers, and positions itself in the market. A taxi company introducing an app for bookings is digitizing. Uber digitally transformed the industry. SMEs need both \u2014 but the real competitive advantages emerge through transformation.<\/p>\n<\/div>\n<\/div>\n<\/details>\n<\/div>\n<div style=\"margin-top:2rem;padding-top:1.5rem;border-top:1px solid #e5e7eb;\">\n<p style=\"font-size:1.1rem;font-weight:600;color:#374151;margin-bottom:1rem;\">Related Terms:<\/p>\n<div style=\"display:flex;flex-wrap:wrap;gap:0.5rem;\">\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/digital-transformation\/\" style=\"display:inline-block;padding:0.5rem 1rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Digital Transformation<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/ai-strategy-for-companies\/\" style=\"display:inline-block;padding:0.5rem 1rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">AI Strategy for Companies<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/sme-digitization\/\" style=\"display:inline-block;padding:0.5rem 1rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">SME Digitization<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/innovation-strategy\/\" style=\"display:inline-block;padding:0.5rem 1rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Innovation Strategy<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/glossary\/change-management\/\" style=\"display:inline-block;padding:0.5rem 1rem;background:#f3f4f6;border-radius:9999px;color:#1a5276;text-decoration:none;font-size:0.9rem;\">Change management<\/a>\n<\/div>\n<\/div>\n<div style=\"margin-top:2rem;padding-top:1.5rem;border-top:1px solid #e5e7eb;\">\n<p style=\"font-size:1.1rem;font-weight:600;color:#374151;margin-bottom:0.75rem;\">Further Reading:<\/p>\n<div style=\"display:flex;flex-direction:column;gap:0.25rem;\">\n<a href=\"https:\/\/pointofnew.at\/en\/blog\/ai-strategy-for-enterprises-5-step-roadmap-to-success\/\" style=\"color:#1a5276;text-decoration:none;font-size:0.95rem;\">\u2192 AI Strategy for Enterprises: 5-Step Roadmap to Success<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/blog\/digital-transformation-in-smes-a-guide-for-smes-in-the-dach-region\/\" style=\"color:#1a5276;text-decoration:none;font-size:0.95rem;\">\u2192 Digital Transformation in SMEs: A Guide for SMEs in the DACH Region<\/a><br \/>\n<a href=\"https:\/\/pointofnew.at\/en\/blog\/innovation-process-the-5-phases-of-successful-innovation-in-companies\/\" style=\"color:#1a5276;text-decoration:none;font-size:0.95rem;\">\u2192 Innovation Process: The 5 Phases of Successful Innovation in Companies<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Where do SMEs stand in 2026 with digitalization? Current data, trends and actionable recommendations.<\/p>\n","protected":false},"author":1,"featured_media":28427,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[222],"tags":[],"class_list":["post-28333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitale-transformation"],"featured_image_src":"https:\/\/pointofnew.at\/wp-content\/uploads\/2026\/03\/featured-dt-en-1.png","author_info":{"display_name":"DI (FH) Benedikt Hasibeder","author_link":"https:\/\/pointofnew.at\/en\/blog\/author\/methodman\/"},"_links":{"self":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/posts\/28333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/comments?post=28333"}],"version-history":[{"count":2,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/posts\/28333\/revisions"}],"predecessor-version":[{"id":28629,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/posts\/28333\/revisions\/28629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media\/28427"}],"wp:attachment":[{"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/media?parent=28333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/categories?post=28333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pointofnew.at\/en\/wp-json\/wp\/v2\/tags?post=28333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}