In a world that is changing faster than ever before, it is no longer enough to focus only on the product. Companies that want to be successful in the long term must question and evolve their entire business model.
As an innovation consultancy in Vienna, we at Point of New support companies in systematically analysing, optimising, and rethinking their business models. In this article, you will learn why business model innovation is more important than ever and how you can benefit from it as an SME.
What is Business Model Innovation?
Business model innovation means changing the way a company creates, delivers, and captures value. Unlike pure product innovation, this is about the bigger picture: Who are your customers? What problem do you solve? How do you make money? And what resources and partnerships do you need to do so?
The best-known tool for this is Alexander Osterwalder’s Business Model Canvas. It makes all nine building blocks of a business model visible on a single page and enables teams to work systematically on further development.
Why do companies need innovation consulting?
Many companies know they need to change. But day-to-day business eats strategy for breakfast. This is exactly where professional innovation consulting comes in:
- External perspective: An experienced consultant identifies blind spots that are invisible internally.
- Methodological expertise: From Design Thinking and Lean Startup to the Value Proposition Canvas, there are proven frameworks.
- Execution power: Workshops and coaching ensure that ideas actually turn into results.
- Speed: What takes months internally can be achieved in weeks with structured support.
Innovation Consulting Vienna: The Location Advantage
Vienna is not only a cultural capital, but also a growing innovation hub in Central Europe. With a strong network of startups, established companies, and research institutions, the location offers ideal conditions for innovation.
At Point of New, we combine international best practices with local market understanding. Our consulting services include:
- Business model innovation: Systematic analysis and redesign of your business model
- Innovation workshops: Design Thinking and Business Model Canvas sessions for your team
- Innovation coaching: Personal support on your path to innovation
- SME consulting packages: Tailor-made solutions for small and medium-sized enterprises
Digital Transformation: More Than Just Technology
A common mistake in digital transformation is focusing on technology alone. Introducing new software does not make a company digital. True transformation starts with the business model:
- Understand customer needs: What do your customers expect in the digital age?
- Rethink the value proposition: What digital services can you offer?
- Adapt the revenue model: From one-off sales to recurring revenue?
- Optimise processes: Where can automation create real added value?
How to Get Started: 3 Practical Steps
Do you want to evolve your business model? Here are three steps you can implement right away:
- Visualise your business model: Fill out a Business Model Canvas for your current business model. What works well? Where are the weak points?
- Interview customers: Talk to 10 customers and ask: What is your biggest unresolved problem?
- Schedule an initial consultation: Contact us for a free 30-minute initial consultation. Together, we will analyse your innovation potential.
Conclusion
Business model innovation is not a luxury, but a necessity. Whether you are an established SME looking for new growth opportunities or a startup that wants to validate its model—professional innovation consulting accelerates the path to results.
Point of New is your innovation consultancy in Vienna. Book your free initial consultation now and find out how business model innovation can move your company forward.
